Marcella Conte Email & Phone Number

Milan, IT

• My responsibility is to lead the launch and growth of the B2B line:
• drive market research and test with a panel of companies, in order to collect feedback on the current solution
• define the B2B Value proposition, offering, storytelling and pricing
• Plan, with Product & marketing teams, product features and marketing plan to differentiate andlaunch the B2B solution
• design and deploy the Go To Market model by market segment, with a specific focus on direct salesand indirect networks
• Manage the entire sales cycle with Key Clients

Milano, Italia

• I joined Edenred during the creation of the Welfare SAAS business line in 2016; I was involved in the start-up and grow-up phase of the solution and in the acquisition of Easy Welfare (250 mln€ of volumes managed >100.
• Hiring, coaching and leading a team of 30 people, to achieve annual business goals, built objectives and targets, supervised performance
• Design and deploy the Account Planning&Management strategy to proactively unlock opportunities
• Shaped the Organization and Go To Market approach per segment, in order to scale activities
• Drive the account management during the client lifecycle (pre-sales, project planning and management, onboarding, communication, monitoring)
• Re-sales and up-sales for main customers

Milano, Italia

I was responsible of the design and deployment of new solutions for Next 14 Clients, leading the project during all the fases and working with different business units. Launched a new SaaS platform for Data Monetization & Programatic Advertising.I managed relations with Key Clients in the pre-sales and training phases, to optimize the adoption of the.

• Responsible of a Key Clients portfolio, during the life-cicle of the Welfare plan:
• Analysis of client needs and solutions during pre-sales
• Planning
• Definition of the platform customization
• Definition of communication & training plans
• Monitoring to maximize plans ROI & success