Marcella Palmeiro Email & Phone Number

Barcelona, Ct, Es

Johannesburg, Gauteng, South Africa

Greater Boston Area

• Responsible for live digital coverage of weekly seminars on YouTube. • Set up and operated camera and audio equipment. • Created engaging video features designed to highlight the Public Policy department.

Greater Boston Area

• Developed and managed paid ad campaigns promoting BCG’s content across social media platforms, analyzing key metrics and optimizing results as necessary. • Assisted in choosing demographic targets for campaigns and created reports for campaign initiatives using analytics data. • Created, planned, and scheduled daily content for BCG’s global social media channels, elevating core BCG business topics. • Produced digital assets using Photoshop and InDesign. • Assisted in developing digital strategies promoting BCG’s areas of expertise and strategic partnerships, curating the content to increase brand awareness and engagement.

Greater Boston Area

• Wrote content for and distributed GrubStreet’s weekly newsletters and targeted promotional emails through MailChimp. • Managed their social media presence, creating daily content to help drive awareness of GrubStreet’s programs and grow registrations for classes. • Updated the company blog, GrubWrites, ensuring all information was relevant and accurate. • Assisted in the development and management of partnerships with other organizations. • Coordinated promotional activities and events, such as the Muse and the Marketplace Conference, open houses, and free writing sessions.

Bachelor Of Business Administration - Bba, Concentration In Marketing, Minor In Graphic Design

Activities and Societies: Spoon University, Food Recovery Network, UNICEF, Husky Environmental Action Team, Trash 2 Treasure, Peace.

International Baccalaureate, High School Diploma

Activities and Societies: Johannesburg Model United Nations, Afrika Tikkun, Project Dignity, Yearbook, Eat Play & Love, Service Learning.