Marcella S. Email & Phone Number

Arlington, Va, Us

Arlington, Virginia, United States

Washington, District Of Columbia, United States

• Planned and executed integrated marketing campaigns across multiple channels, including digital marketing,social media, email marketing, and events.• Managed events marketing for five flagship conferences and partner events by creating marketing campaigns, promotional content, advertising campaigns, and retargeting techniques.• Managed the company's social media presence by creating engaging content, monitoring performance, andoptimizing campaigns for maximum reach and engagement.• Collaborated with cross-functional teams, including sales, government relations, education, and design, to align marketing efforts with overall business objectives.• Managed social advertising campaigns, including campaign reporting and creating a cross-department best practice strategy.• Developed and maintained relationships with external partners, agencies, and vendors to support marketing initiatives and leverage additional expertise.• Created and presented regular reports and dashboards to senior management, providing actionable insights andrecommendations for optimization.

Washington, District Of Columbia, United States

Washington Dc-Baltimore Area

Silver Spring, Md

• Leading one-on-one virtual Wix training tutorials for 15+ clients in small and large organizations around best practices using the Wix content management system• Enhanced client’s online presence by designing intuitive, mobile-friendly websites for 20+ clients.• Proactively communicating with clients and internal teams to manage expectations, nurture trust and containproject scopes.• Managed 15+ SEO projects simultaneously, coordinating with clients, team members, and third-party vendors toensure timely delivery and high-quality work.• Conducted keyword research, on-page optimization, and link-building activities for clients in various industries,resulting in improved search engine rankings and organic traffic.• Analyzed web analytics data to identify opportunities for improvement and recommend changes to clients' digitalmarketing strategies.• Developed and executed social media campaigns to increase clients brand awareness and drive website traffic.• Performed monthly client reporting to provide valuable insights and updates on the company's online presenceand brand performance.

Silver Spring, Maryland

Sulzbach, Germany

Bachelor Of Science - Bs, Digital Communication And Media/Multimedia, 3.85

Relevant Coursework: Multimedia Technology, Business and Marketing, Corporate Communication, Online Communication, Online Marketing.

Communication, General