Marcella Walsh Email & Phone Number

Fairfax, Virginia, United States

Fairfax, Virginia

Conference and Event Content Professional Develops, manages and executes association events, as well as provides research, sourcing, logistics, organization and implementation support for AVIXA conferences. Manages and coordinates pre- and post-conference speaker promotion program.

Vienna, Va

Event Management• Manage sponsors and exhibitors prior to and at annual meeting to develop relationship, ensure satisfaction, track and problem solve as needed. • Oversee registration for annual meeting—manage online registration system, answer questions, supervise registration desk and resolve all issues.• Supervise all annual meeting volunteers—establish schedules, assignments and training.• Write and edit prospectus to incorporate annual meeting theme and market potential sponsorship and exhibiting opportunities.• Assist with management of hotel staff ensuring prompt attention and quality service.• Collaborate, plan and arrange meeting social events, incorporating theme.• Select, design and order meeting awards, gifts and promotional items.• Assist with writing and production of annual meeting syllabus.Communications• Redesigned AOPO newsletter for members and sponsors. Edit and layout newsletter monthly. Organize submissions from membership and AOPO staff. Coordinate distribution.• Manage posting of job openings from OPOs and sponsors. Edit and organize submissions, post to AOPO website. • Create email announcements for a variety of communications and establish and maintain mailing lists.Project Management• Managed new office search from researching and evaluating potential space, identifying and enlisting broker, assisting with negotiations and lease review. Financial• Responsible for all accounts receivable and payable. Improved process for payments and receivables to achieve efficiencies.• Compile reporting for credit card payments including reconciling bank deposits with payment gateway statements and meeting registration system reports to code for accounting.• Developed improved template for meeting analysis to provide better visibility into profitability of each event. Track expenses and revenues to report net revenue/loss for each meeting.

Handled all teacher and class management for franchise company offering art classes to children aged 3 to 12. Marketed to students' parents using Constant Contact and Facebook, maintained and updated website, maintained and updated data for all classes in multiple systems, communicated with teachers and facility contacts. Streamlined systems for ease of use and error prevention. Created office management task document outlining all responsibilities and task steps.

Franklin Sherman Elementary School

Assisted with teaching class including managing morning meetings, explaining lessons and providing support to students. Collaborated with school staff. Developed and nurtured trusted teacher/student relationships. Produced materials for lessons. Administered information to and from students.

Handled all client scheduling and invoicing. Administered inventory maintenance and orders. Streamlined procedures for inventory management thus increasing efficiencies. Fielded client questions.

Wrote, edited and developed marketing communications materials to promote PEP classes. Wrote, edited and produced PEP Talk monthly newsletter. Developed public relations, including successful coverage of first PEP class in Spanish. Assisted with class scheduling and coordination. Coordinated with cross-organization departments to develop materials.

Planned, designed and implemented communications programs. Delivered, on-schedule, 56+ page monthly magazine for subscribers. Planned, researched and composed articles for promotion of home shopping. Wrote, edited and managed design and production of customer welcome kit. Coordinated with finance, billing, legal, external affairs, operations, systems, programming, customer service, installation, marketing and sales departments.

Managed budgets in excess of $750,000. Developed and executed marketing communications including direct mail, newsletters, slide shows, product launches, sales collateral, new customer kits. Promoted to department manager with staff of six. Streamlined procedures for project tracking and management, increased production efficiencies, and fostered cooperative interdepartmental relationships.

Managed marketing activities including pricing and positioning, scheduling, advertising and promotion. Repackaged and promoted add-on products for highest sales in company history, Developed and maintained annual operating budgets of up to $2,000,000 in revenues and $500,000 in expenses.Directed corporate communications, including establishment of corporate identity and management of public relations. Managed communications staff of two, as well as selected and managed outside public relations and design agencies.

Developed and implemented marketing programs for software, including training and continuing education. Planned and executed training sessions in several cities.

Bachelor Of Arts (B.A.), Communications

Master Of Business Administration (Mba), Marketing