Marcella W. Email & Phone Number

Arlington, Virginia, Us

Provide ethical, inclusive and interactive yoga classes that adhere to Yoga Alliance standards of conduct. Lead individuals, corporations and large groups of participants in yogic practice, sound-baths, pranayama/breath work, guided meditation and holistic healing events.Create integrated marketing strategies to expand global reach utilizing SEO, SMS, email marketing, social media, article writing, website design, brand partnerships, podcasting and video production.Host, design and facilitate live and virtual holistic healing conferences, musical concerts, ecstatic dance events, retreats, corporate team building, and sustainable living experiences.Educate public on vegetarian cooking and topics in sustainable nutrition for improvements in health, fitness and wellness outcomes.Provide holistic coaching to yoga students, corporations and global community to support performance enhancement, self compassion and vitality.

London, England, Gb

Design and launch community focused events in emotional and spiritual wellness for Selina Coliving residents. Support local economy and facilitate customized community wellness events.Negotiate with community directors using ux research including coliving resident interviews to plan and launch customized community wellness events.Host signature energy healing services including reiki healing, intuitive spiritual coaching, philosophy and personal growth masterminds, beach breathwork, ZUMBA/Dance Aerobics, yoga + guided meditation and mindful journaling. Provide feedback and insights to improve Selina Colive service quality including enhanced schedule planning, effective marketing placement, resident challenges, and engagement data.

Pioneer event partnerships with global heath, fitness and wellness brands to promote products, services and community wellness. Pitch insightful and innovative experiential marketing and service design ideas to new clients with a confident attitude to support revenue targets.Lead experiential marketing campaigns for over 50+ account management projects and increase business revenue by 80% while serving as a main point of contact for performing artists, clients, operations team, crew and project managers.Design, budget and host engagement marketing to encourage user generated content for Instagram/TikTok and YouTube. Hire, manage and coach employees for smooth work flow during concert productions, wellness pop ups, wellness conferences, content creation, and launch parties.Create event website, sms and email marketing for email lists of over 1k subscribers to promote wellness brand experiences with ticket sales integration using PayPal, Stripe, Square, Eventbrite, Splashthat, and Canva.Manage user generated content from community building events including fitness classes, musical concerts, wellness conferences and art exhibits. Launch and lead corporate wellness events and engagement marketing as brand affiliate for Zumba, That’s It Fruit Bars, Aloha and ACE Fitness.

Hallandale, Florida, Us

Developed safe and effective dance fitness programs for participants. Assessed individual progress and lead motivational coaching sessions for participants. Explained class objectives and consistently met daily virtual and live class attendance goals.Designed event websites, email marketing, sms marketing, and experiential marketing campaigns to gain new students, collect ux research and grow brand reach.Recruited an average of 25 new class participants each month to join in community wellness activities.Cultivated positive relationships with participants by interacting with them during group fitness classes.

Provided personalized one-on-one coaching and support to young adults (aged 18-21) struggling with addiction, sexually transmitted diseases, alcoholism, behavioral disorders, mental illness, and relapse.Conducted biometric screenings for new patients including BMI, body fat percentage, weight, coordination, and mental health and alertness assessments during home and rehabilitation center visits. Completed substance abuse intake forms and new patient onboarding for addiction recovery coaching.Administered immediate mental health first aid to patients experiencing relapse, withdrawal symptoms, allergic reaction or unresponsiveness, ensuring timely intervention and medical support.

Eden Prairie, Minnesota, Us

Implemented daily service operations including membership sales, project management, customer service, email marketing, wellness class instruction, and luxury property management.Collaborated with human resources departments, employee resource groups and administered onsite biometric screenings, health fairs, team building programs, employee motivational interviews, workplace wellness clinics, group fitness classes and DEI events.Identified sports injury trends of members and streamlined an on-site partnership with the Columbia University Physical Therapy Department for customized therapeutic fitness programming.Initiated change management of paper based employee data to digital using Flex, Kronos Workforce Ready Suite, and Oracle Peoplesoft software.

New York, New York, Us

Led performing art students to develop their artistic, educational and leadership potential.Engaged and taught pre-k through high school students performance structure in stage theatre, stage dance, creative expression and scientific critical thinking.Facilitated students performance evaluations, hands-on learning experiences, inclusive learning environments and community building.Coordinated and chaperoned educational trips, guest speaker events, classes, student art exhibits for over 200 afterschool students. Adapted teaching methods and instructional materials with current technology to meet students varying learning needs and intellectual interests.

Tel Aviv, Il

Facilitated talent development and diversity and inclusion workshop "Team Building: Music Appreciation & Dance" with the WIX Lounge Team for Winter 2016. Program reduced work-related stress through appreciation of music and dance that fostered new friendships, community engagement, and enhanced team morale.Partnered with WIX Community and Community Managers to organize, schedule, lead, plan, and design the first WIX Wellness Week.Hosted workplace wellness workshops in strategies for reducing work related stress, managing musculoskeletal imbalances, and exploring the dimensions of workplace wellness.Streamlined event sponsorships with Aloha and That’s It Fruit Bar companies for relevant product placement as healthy in office snack option for Wix Community. Aloha and That's It Fruit Bar products were strategically placed for brand promotion and awareness to event attendees and Wix Community Members.Designed wix websites, email marketing campaigns and provided insights from ux research to support the growth of Wix community members small businesses.

New York, Ny, Us

Created and launched the “Team Building with Music Appreciation and Dance” portfolio, producing +$1,500 in monthly sales revenue and an accumulative attendance of +100 employees.Implemented program management, payroll reporting, email marketing, service operations, studio staff and new member on-boarding, membership sales, customer service, recruiting and seasonal wellness event planning.Negotiated with Employee Resource Group leaders and launched customized team building classes in SMART goal setting, communication, leadership and group fitness.Expanded social media marketing with original content in text, photo, and video. Created a following on Instagram for insights to increase wellness studio membership revenue.

Ny, New York, Us

Maintained an average of 25 weekly participants in all group fitness classes including (Burn, ZUMBA, Total Body Conditioning).Identified client needs, provided health and fitness programming options, biometric testing, and cross sold premium fitness products, gym memberships, apparel and educational materials.Expanded clientele through organizing promotional events, email marketing, cold-calls, and participation in Fox 5 televised news segments for social media marketing via Facebook, Myspace, and Twitter.Designed wellness programs for personal training clients based on qualitative and quantitative research methods including case studies, SMART goal setting, blood pressure screening, fitness assessments, motivational interviewing, and surveys.

Marketing, Digital Marketing

Ux Design

Bachelor Degree, Movement Therapy And Movement Education