Marcella Aurelia Hartojo Email & Phone Number

Jakarta, Indonesia

• Assisted in developing and implementing brand strategies for campaigns such as OTW and THR, contributing to campaign execution and overall brand visibility.
• Supported data analysis and backend system management to ensure smooth operation and effectiveness of marketing initiatives.
• Collaborated with internal teams to create marketing assets, including landing pages and key visuals, while actively participating in team meetings to support campaign efforts.

Central Jakarta, Jakarta, Indonesia

• Conducted marketing research by collaborating with stakeholders for internal data and analyzing competitors, consumers, and non-consumers for external data.
• Strategically planned and executed brand activation events, campaigns, and promotions, resulting in a 156.53% increase in reach, 32.06% increase in new customers, and 48.46% increase in sales over three months.
• Managed media partner collaboration with @seputar.sunter, achieving 26.3k views on Instagram and significantly enhancing brand awareness.

• Responsible for teaching microeconomics, adapting to different learning styles, and creating an engaging learning environment with strong interpersonal skills.
• Successfully prepared students for exams and coursework, contributing to high academic performance and improved understanding of microeconomics principles.
• Taught and mentored over 50 students, consistently receiving positive feedback for teaching effectiveness and student engagement.

• Developed unique value propositions and positioning strategies to distinguish client's brands, creating engaging content aligned with brand identity and monitoring performance of marketing initiatives.
• Fostered strong client relationships through regular updates and ensuring satisfaction with branding services.
• Managed more than 5 clients simultaneously and consistently surpassing targeted KPIs in sales, social mediaengagement, and overall brand performance.

Indonesia

• Collected and analyzed data on campus sports events to identify trends and areas for improvement.
• Produced detailed feedback reports with actionable insights to enhance the effectiveness and quality of futureevents.

Indonesia

• Conduct marketing research to identify the company's vision, values, and target audience, enabling effective branding strategies that align with their goals.
• Developed practical digital marketing strategies and campaigns while managing Instagram content to gain and retain customers and expand into new markets.

Worked as member of Conference division. In charge of selecting event's main theme and approaching C-level speakers.

Responsible for assisting in a range of marketing initiatives within an organization.

Help freshmen adapt to university life by guiding the process within the group.

Bachelor Of Business Administration - Bba, Branding (Marketing)

High School Diploma, Social Science Major