Marcella Ho Email & Phone Number

London, GB

New York, NY, US

Taipei, Taiwan, TW

London, GB

• Global Media Agency, HQ in London
• Print, OOH, Digital Strategy, planning and execution
• Running campaigns on multiple DSP platforms with high volume budgets.
• User Touch points - Utilize strong analytical platforms to evaluate customer experience across multiple channels and digital user journeys
• Tracking advertising placements performance and initiate profitable optimization.
• To work with the Managing Director on generating new accounts.

Taipei, TW

- Advertising Management including text, display, rich media, and more — are reviewed to ensure the content is family safe and appropriate for an audience.- Providing monetization solutions - sales revenue QoQ increase 38%. - Manage the performance of indirect sales channel. By using DoubleClick Ad Exchange, powered by rules-based inventory management..

Taipei City 104, Taiwan, TW

- Drive business growth in Google Network team, including DFP, AdSense, AdMob, AdExchange, and DoubleClick products.- Sales revenue YoY increase 16%. - Engages, inspires and galvanizes the organization around the brand vision, position and strategies - Plan and execute effective marketing campaigns on time and within budget, utilizing the appropriate mix.

HK

- Drive strategic and creative through-the-line marketing communications activities including Above-the-line, Below-the-line & Retail Branding, Web & Online Communications, Public Relations, Events management.- Marketing strategies development and execution of marketing plans globally ( especially Russia, Thailand, Philippine, Korea, Hong Kong & Taiwan ).

JP

- International Account Management. ( e.g. Fedex & KPMG )- Regional Intel & AMD Marketing Fund allocation and management.- Assessed the sales & ROI of diversified products / brands / Ads and collaborated with marketing and procurement for inventory management and future product development. Successfully reduced the return rate by 10%. - Engaged in.