Head De Conteúdo
CurrentPlanejamento estratégico de conteúdo de marca e influenciadores, desenvolvimento de campanhas do conceito à sustentação e direcionamento criativo para execução de peças e materiais publicitários.
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Marcella Barbieri is listed as Copywriter | Content | Creator @coisasquesoucontra at Dark Kitchen Creatives, based in São Paulo, Brazil, Brazil. AeroLeads shows a matched LinkedIn profile for Marcella Barbieri.
Marcella Barbieri previously worked as Head de Conteúdo at Dark Kitchen Creatives and Criadora at Coisas Que Sou Contra. Marcella Barbieri holds Executiva Mba, Business Management from Universidade De São Paulo.
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Hi! My name is Marcella, with double L. I work with Branding and Social Media at Magalu, the biggest Brazil's retailer, and I'm responsible for the content and strategy at social media.Since 2012, I've passed by advertising agencies creating for Netflix, Itaú (biggest Latin America bank), Samsung, Marvel, L'Oréal and some other valuable brands. Here you can take a look at some of my work: marcellabarbieri.com.I have a Social Communication degree at Faculdade Cásper Líbero, a specialisation on Strategic Marketing at Universidade Presbiteriana Mackenzie and, at the moment, I'm studying Business Managment, MBA at Universidade de São Paulo. I've published a book named Canções do Caos - Vozes Brasileiras, by Editora Kapulana.
Listed skills include Photoshop, Microsoft Office, Sony Vegas, Flash, and 13 others.
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Planejamento estratégico de conteúdo de marca e influenciadores, desenvolvimento de campanhas do conceito à sustentação e direcionamento criativo para execução de peças e materiais publicitários.
Criadora e produtora de conteúdo no perfil @coisasquesoucontra e @coisasquesouafavor.
Desenvolvimento de naming, proposta de valor e conceito de novos produtos, criação de campanhas, ações de marca e conteúdos edutainment.
Desenvolvimento da estratégia de conteúdo e redes sociais: tom de voz, pautas, gestão de produção de peças, estratégia para os diferentes canais, relacionamento com a comunidade, posts e movimentos 3D, interface com parceiros e evolução do storytelling da influenciadora virtual Lu. Também tenho uma visão de dados e mídia voltada para a performance dos.
Identify opportunities and real time creative execution, voice tone creation, editorial lines, campaigns concept and development and digital content.Clients: Netflix, Ambev and Itaú.
Create digital content (Facebook, Twitter, Instagram, IG Stories and Youtube) for clients such as Samsung, Volkswagen and Marvel. Experience with monitoring and responding at pontual projects.
São Paulo E Região, Brasil
Creative content on brand pages on Facebook, Twitter, Snapchat and Instagram and business intelligence reports about the weekly performance of these content on the networks, shooting, campaigns with digital influencers, scheduling content, tactical content planning and campaigns development.Clientes: Perfetti Van Melle (Mentos, Fruittella and Chupa Chups).
São Paulo E Região, Brasil
Creative content on brand pages on Facebook, Twitter, Snapchat and Instagram and business intelligence reports about the weekly performance of these content on the networks.Client: Perfetti Van Melle (Fruittella and Chupa Chups)
São Paulo E Região, Brasil
Monitoring, tagging and connection between clients and brand inside social networks (Facebook and Twitter).Client: Garoto (Garoto, Serenata de amor and Talento)
Monitoring, tagging and connection between clients and brand inside social networks (Facebook and Twitter).Clients: Habib's (Habib's and Ragazzo) and Dorflex
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Marcella Barbieri works for Dark Kitchen Creatives.
Marcella Barbieri is listed as Copywriter | Content | Creator @coisasquesoucontra at Dark Kitchen Creatives.
Marcella Barbieri is based in São Paulo, Brazil, Brazil while working with Dark Kitchen Creatives.
Marcella Barbieri has worked for Dark Kitchen Creatives, Coisas Que Sou Contra, Descomplica, Magazine Luiza, and Mutato.
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Marcella Barbieri holds Executiva Mba, Business Management from Universidade De São Paulo.
Marcella Barbieri is listed with skills including Photoshop, Microsoft Office, Sony Vegas, Flash, Facebook, Twitter, Redes Sociais, and Desenvolvimento De Sites.
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