Marcella Zuniga, Cis, Citp Email & Phone Number

United States

El Pedregal, Baja California Sur, MX

Hong Kong, Quarry Bay, HK

• 50% of role was business development, closed Q1 at 511% of goal and Q2 at 259%.
• Responsible for driving the strategy of ConferenceDirect, HelmsBriscoe, HPN and Prestige Global Meeting Source vertically, brands highest producing group accounts.
• Coordinated multiple activations to introduce the brand to new clients, which resulted in two buyout RFPs for Kona Village, A Rosewood Resort and a confirmed $500k incentive booking for Rosewood Baha Mar.

Hong Kong, SAR, HK

• Responsible for a team of six that produced $10.5M (30.5%) over budget in both rate and occupancy.
• Accomplished 148% of personal sales goal working corporate accounts, board of directors meetings and incentive programs coming from the Midwest, Northeast and international territories.
• Recruited, interviewed, trained and mentored all sales staff to form an efficient and successful team.

London, GB

• Grew room revenue by 34% 2017 - 2020.
• Solely managed the North American group market for two years to establish brand and set us up for growth & expansion. Selected to manage sales in the Midwest, West Coast and Canada in 2015.
• Selected for six-week task force at Dorchester UK Collection to train and mentor Group Sales Executives as well as the newly hired Senior Sales Manager.

London, Greater London, GB

• Managed Midwest and Canada territories; grew group sales room revenue 5% vs. prior year.
• Mentored the Director of Group Sales UK and directed the creation of action plans and marketing strategies that generated 3% growth in room revenue.

London, Greater London, GB

• Managed high-end clients from the Midwest and Canada for all sales including business travel, meetings & incentives, and leisure travel.
• Personally hired a new team of group sales executives following significant staff turnover. Quickly introduced systems and procedures that established a successful sales operation, and enabled us to achieve our $10.
• Managed and coached four Group Sales Executives; shared proven sales techniques/strategies designed to maximize group sales results.

Toronto, Ontario, CA

• Contracted 65% of pre-opening room revenue, providing a solid base of business for re-launch.
• Exceeded hotel group budget by 55% during need period in August 2011.

Toronto, Ontario, CA

• Achieved 178% in 2007 in just four months and delivered 112% of revenue goal in 2010.
• Four Seasons Hotels & Resorts President’s Club recipient in 2007.
• Managed group account base for West Coast, Canada and select Chicago accounts.

Toronto, Ontario, CA

• Achieved 120% of goal in eight months prior to transferring to Chicago.
• Responsible for meetings and incentives business from the Midwest and Canada.

Toronto, Ontario, CA

• Received Four Seasons Hotels & Resorts Catering Achiever Award for outstanding sales performance after achieving 108% of revenue target.
• Promoted to Sales Manager after nine months in role.

Toronto, Ontario, CA

• Corporate and Travel Industry Sales Coordinator, Four Seasons Hotel Chicago
• Group Sales Coordinator & Reservations Sales Agent, Four Seasons Resort Santa Barbara