Experienced Co-Founder with a demonstrated history of working in the consumer electronics industry. Skilled in Business Planning, Innovation Development, Management, Marketing Strategy, Crowdfunding, Investment, and Business Development. Strong business development professional with a Master of Science (MSc) focused in Business Administration and Economics - Strategic Entrepreneurship from University of Southern Denmark and Bachelor of Science (BSc) from Aarhus University, a Top 100 University (QS World Ranking).
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Chief Marketing OfficerShapelabBudapest, Hu -
Chief Marketing And Sales OfficerShapelab Jan 2024 - PresentShapelab (a subsidiary of Leopoly) is the world's best-rated VR sculpting app with a mission to make digital asset creation simpler, faster and fun - by unlocking the potential of XR.My role includes but not limited to:• Develop and execute marketing and sales strategies for customer acquisition and retention.• Conduct market research to inform strategies based on customer needs and industry trends.• Oversee brand development and ensure consistent messaging across… Show more Shapelab (a subsidiary of Leopoly) is the world's best-rated VR sculpting app with a mission to make digital asset creation simpler, faster and fun - by unlocking the potential of XR.My role includes but not limited to:• Develop and execute marketing and sales strategies for customer acquisition and retention.• Conduct market research to inform strategies based on customer needs and industry trends.• Oversee brand development and ensure consistent messaging across channels.• Lead digital marketing efforts (SEO, SEM, social media, email, content) to drive traffic and conversions.• Set sales targets, monitor performance, and ensure revenue growth.• Establish strategic partnerships to expand market reach and boost sales.• Use data analytics and KPIs to refine strategies, optimize marketing & sales, and track effectiveness. Show less -
Head Of MarketingLeopoly Sep 2022 - Jan 2024• Develop and implement marketing strategies tailored to Leopoly's 3 branches: LeopolyXR, LeoShape and Shapelab• Lead the marketing team and collaborate with product, sales, and customer service teams.• Conduct market research and implement growth strategies for B2B and B2C segments.• Ensure consistent brand messaging and create targeted content for each branch.• Track campaign performance, provide insights, optimize and adopt innovative marketing technologies and trends. -
Chief Marketing OfficerWebshippy Aug 2021 - Sep 2022• Planning and execution of the company’s marketing strategy• Leading both in-house team of 8 employees and external experts on differentmarketing campaigns (eDM, PR, SEO, SM, Content, Events, PPC)• Re-structure of marketing activities, defining new buyer personas, creating detailed customer journey map, optimized campaigns for new target groups, introducing KPIs and riporting -
Head Of Prio TeamWebshippy Apr 2021 - Aug 2021• Assess existing operations for a smooth introduction of same-day delivery• Analysing the cornerstones of the project, finding bottlenecks, removing blockers• Testing project business viability, market research, test deliveries• Create a roadmap for the launch of the new service• Finding the necessary partners and working closely with existing partners andpartner departments• Launching and scaling of the new service, acquiring new clients -
Project ManagerValor Hungariae, Ltd. Mar 2020 - Apr 2021Budapest, Hungary• Professional mentoring & business advisory (e.g. funding strategy, business development, sales & marketing strategy)• Product & Market validation of the managed projects• Mapping funding opportunities for qualified projects• Preparing qualified projects for tenders or investor negotiations• Support in preparations of business documents (e.g. business & financial plans) -
Head Of New BusinessCorporeal 3D Jul 2019 - Mar 2020Budapest• Management of the new, 3D printing branch• Planning and execution of the company’s business and marketing strategy• Team leadership, assignment of tasks• Active role in defining the company’s services and future products• Handle budgeting, financial reporting to supervisors• Mapping potential customer and planning of outreach strategy
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Chief Executive OfficerBrewie Feb 2014 - Jul 2019Budapest• Planning and execution of the company’s business strategy• Securing external funding when necessary• Supporting teams with high-level strategy planning• Maintaining good relationship with key partners• Communicating and reporting to investors, leading board meetings• Managing department leaders and maintaining continuous communication -
Chief Marketing OfficerBrewie Feb 2014 - Mar 2016Budapest• Planning and execution of all marketing activities including Content, eDM, PR,SEO, PPC, Social Media, Events, Cold calling• Leading both in-house and affiliated partners on different marketing campaigns• Doing market research, develop buyer persona, creating customer journey map• Successful crowdfunding and product launch campaigns -
Marketing ManagerOnfeedback Gmbh Aug 2013 - Feb 2014Berlin Area, Germany• Lead generation via online marketing tools e.g. eDM• Acquisition of new customers -
Marketing ManagerIversity Gmbh Jan 2012 - Apr 2012Berlin Area, Germany• Lead generation via online marketing tools e.g. eDM• Creating marketing materials
Marcell P. Education Details
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Business Administration And Management, General -
Business Administration And Economics - Strategic Entrepreneurship -
Economics And Business Administration And Modern Languages -
Business, Management, Marketing, And Related Support Services -
Eötvös József High SchoolA -
Language Certificate -
Effective Communications And Human Relations
Frequently Asked Questions about Marcell P.
What company does Marcell P. work for?
Marcell P. works for Shapelab
What is Marcell P.'s role at the current company?
Marcell P.'s current role is Chief Marketing Officer.
What schools did Marcell P. attend?
Marcell P. attended Budapest Business School, University Of Southern Denmark, Aarhus Universitet / Aarhus University, Erhvervsakademi Sydvest (Business Academy South West), Eötvös József High School, Pepperdine University, Dale Carnegie Training.
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