Marcelle Karp

Marcelle Karp Email and Phone Number

Editorial and Creative Director and Brand Strategist and Marketing Magnet @ Marcelle Karp
Los Angeles, CA, US
Marcelle Karp's Location
New York City Metropolitan Area, United States, United States
Marcelle Karp's Contact Details

Marcelle Karp work email

Marcelle Karp personal email

n/a
About Marcelle Karp

Let's get to it: email me already.Strategic business leader with 15+ years of marketing, agency and in-house experience, editorial and content creator, a deep passion for digital communication, a strong sense of visual storytelling, and brand marketing acumen in highly matrixed organizations.Leading is second nature; listening is first. I'm that rare breed of storyteller with flare, an expert in branded and original content, and a creative strategist for agencies, brands, and platforms with an all inclusive analytics-driven brain. B2B, B2C. DTC, I've done it all, resourcefully, with a deftness in collaborating with internal teams, creative agencies and clients. The wide-ranging experience I bring—starting my own business with BUST; the myriad rebrands I've led at MSG, Fuse, and Lifetime; the groundbreaking breast cancer PSA's I've executed at BET; the multiple and diverse range of 360 marketing campaigns I've driven; all the A/B testing; my work as a consultant for emerging lifestyle and sports brands (sometimes, pro bono); my imprint on the comedy world (I produced a monthly stand up show) and my voice as a writer in the books I've written, the essays I've penned and the blog I self-published, the Masters in Women's and Gender Studies I've earned—allows me to be nimble with my skill set, passionate about the people, and an absolute champion of great content. There's more, there always is. Let's meet and unpack it all.

Marcelle Karp's Current Company Details
Marcelle Karp

Marcelle Karp

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Editorial and Creative Director and Brand Strategist and Marketing Magnet
Los Angeles, CA, US
Marcelle Karp Work Experience Details
  • Marcelle Karp
    Editorial And Creative Director And Brand Strategist And Marketing Magnet
    Marcelle Karp
    Los Angeles, Ca, Us
  • Unlock Her Potential®
    Mentor
    Unlock Her Potential® Dec 2020 - Present
    New York City, Ny, Us
    I work closely with a WOC and Unlock Her Potential.
  • Marcelle Karp
    Editorial/Creative Director/Brand Strategist/Marketing Magnet
    Marcelle Karp Jan 2004 - Present
    Being a freelancer takes a lot of drive. I get to work with myriad brands as a result. Plus, do my own thing.Author of 3 books!BUST, Co-Founder, Co-Editor-in-ChiefCNBC, Creative Director, Promos Covey Club, ContributorDirector, Brainiac's Vincent Come On Down VideoEarth Hates Me Marketing & Events Director, PR Lead, Social Content ManagerEmmaus Medical, Creative DirectorFreeform, Editorial Vertical StrategistHello Giggles, Editorial ConsultantHuffPo, contributorKirkus, YA reviewerNFL, Creative Director, Digital ProductPublisher's Weekly/Booklife ContributorSerial Box, Executive Producer/Podcast Development She Runs It! MentorUnlock Her Potential MentorUpright Citizens Brigade Theatre Live Show Producer, Booker, Social Content CreatorCheck out my site: marcellekarp.com
  • Bet (Bet Networks, A Subsidiary Of Viacom Inc.)
    Creative Director
    Bet (Bet Networks, A Subsidiary Of Viacom Inc.) Jan 2018 - Present
    New York, Us
    Launched BET+, the first DTC product for BET; worked closely with Tyler Perry to create bespoke promo-shorts. In-app and social trailers for series launches like Tyler Perry's Ruthless, Carl Weber's The Family Business, First Wives Club, starring Jill Scott & Michelle Buteau, All The Queen's Men starring Eva Marcille and moreCreative Director for two Breast Cancer Awareness campaigns, the 2020 Reclaim Your Vote Campaign, many, many workhorse promos. IYKYK.
  • Siriusxm
    Associate Creative Director
    Siriusxm Jun 2021 - Jun 2024
    New York, Ny, Us
    I led strategy, creative, design and copy creation for SiriusXM and Pandora; I worked with talented people who elevated the brand every day. Here's a sampler of what I covered: 360 campaigns, live and virtual events, activations and concert integrations, original content, CRM, DR, OOH, organic and paid social, brand partnerships, brand positioning, custom sales content. And key art. So much key art. At SXM, I focused on Cultural moments which included Black History Month, Women's History Month, Mental Health Awareness Month, Pride, Latin & Hispanic Heritage Month and ofc the Holidays. These campaigns (or territories, depending on the nomenclature you'd like to use) were bespoke and targeted, driven by strategy and genius. I also led talent-driven projects: Kelly Clarkson, J Balvin (an immersive experiential event), Jason Aldeen, John Mayer, Will.i.Am, James Corden. I touched, just touched, a little Howard Stern stuff. While there, I let a panel of women leaders in the company, and we discussed the making of a career, how non-linear it is.
  • The Graduate Center, City University Of New York
    Masters Of Arts, Women'S And Gender Studies
    The Graduate Center, City University Of New York Sep 2021 - Jun 2023
    New York, Ny, Us
    Graduated with a Masters in Women's and Gender Studies in June of 2023, with a focus on Queering Stand-Up Comedy. It's no laughing matter!
  • Barb Magazine
    Founder
    Barb Magazine Nov 2016 - Nov 2022
    Digitally native site for Women over 40.Lifestyle. Sex. Information. Other Things Too.Driving Brand Awareness, Engagement, Conversion.I started blogging in the wake of the 2016 election; six years later, satisfied with the work I'd accomplished, I said goodbye to my blog.
  • The Upright Citizens Brigade Theatre
    Show Producer, We Hope You Have Fun (Live Stand Up Show) At Ucb
    The Upright Citizens Brigade Theatre Jan 2012 - Sep 2018
    New York, New York, Us
    Responsible for booking the show. For marketing. Brand awareness, engagement, audience retention, ticket sales, conversion. On the second Monday of the month, you'd find Ruby Karp, host of We Hope You Have Fun, and her comedy idols telling jokes in the East Village and possibly reviewing her mother's dating profiles. Comics and hosts thus far: Abbi Crutchfield, Abbi Jacobson, Adam Lowett, Aidy Bryant, Alex Song, Andrew Michaan, Andy Blitz, Anna Roisman, Annie Lederman, Anthony Atamanuik, Aparna Nancherla, Baratunde Thurston, Blair Socci, Bowen Yang, Bridget Everett, Catie Lazarus, Chris DiStefano, Chris Gethard, Chris Kelly, Conner Ratliff, Corinne Fisher, Dulce Sloan, Emma Willman, Gianmarco Soresi, Hasan Minhaj, Horatio Sanz, Ilana Glazer, Jaboukie Young-White, Jamie Stelter, Janeane Garofalo, JC Coccoli, Jena Friedman, Jo Firestone, Joe Pera, John Early, Jonathan Braylock, Jordan Carlos, Judah Friedlander, Judy Gold, Kate Berlant, Krystyna Hutchinson, Lane Moore, Laurie Kilmartin, Lucas Connolly, Mamoudou N'Diaye, Marc Normand, Matt Rogers, Matteo Lane, Michelle Buteau, Michelle Wolf, Myka Fox, Naomi Ekperigin, Natasha Lyonne, Nicole Byer, Nick Kocher, Nikki Glaser, Pat Kiernan, Phil Hanley, Phoebe Robinson, Rae Sanni, Rebecca O'Neal, Ronny Chieng, Rosebud Baker, Roy Wood Jr., Samantha Ruddy, Sasheer Zamata, Seth Herzog, Shannon O'Neill, Sonia Denis, Tami Sagher, Todd Barry, Will Miles and Wyatt Cenac and heaps more comics you love.The show started as Hello Giggles Presents...and it was a monthly, theme-based story telling show. We switched over to We Hope You Have Fun once Hello Giggles sold to Time Inc, and our show found its new identity. I loved producing this show. I love the comics that came together once a month to make people laugh with their brilliance and their light.
  • Vh1/Logo
    Interim Creative Director/Brand Strategy
    Vh1/Logo Jul 2016 - Jan 2018
    Campaigns, coolness and RuPaul!
  • The Madison Square Garden Company
    Vp/ Creative Director
    The Madison Square Garden Company Jul 2014 - Nov 2015
    New York, Ny, Us
    Strategize Market Positioning: Developed positioning strategies for corporate, entertainment, and sports divisions to drive revenue and establish distinct, ownable market positions.Quality Output: Maintained consistency in marketing messaging across various consumer touchpoints, including photography, live action, digital design, and content generation.Emerging Technologies: Created informational flow for Gardenvision, designed audio experiences for Knicks & Rangers, and devised a digital marketing plan for the global expansion of the Rockettes footprint.
  • Fuse
    Vp/Brand Strategy And Creative Services
    Fuse May 2008 - Jun 2014
    Responsible for: Brand Strategy, Broadcast Design, Digital Creative, On-Air Creative, Operations and Off-Air Creative including but not limited to integrated sales marketing, consumer marketing, corporate and Upfront assets for the brand. Led two rebrands, as well as the launch of MSG Varsity, their first regional sports platform.
  • Lifetime Networks
    Creative Director: Lmn, Partnerships, Advocacy, Digital
    Lifetime Networks Sep 2005 - May 2008
    Responsible for LMN On-Air Promotion, Advocacy Initiatives (End Violence Against Women, Breast Cancer Awareness, Every Woman Counts), Ad Sales & Partnerships promotions, and Digital & VOD Promotion.
  • Bust Magazine
    Co-Founder. Co-Editor. Co-Publisher
    Bust Magazine Jul 1993 - Mar 2001
    New York, Ny, Us
    Co-created the pioneering feminist magazine, BUST; in addition to starting it as a zine, functioned as writer, editor, distributor and everyone's best friend.

Marcelle Karp Skills

Microsoft Office Microsoft Excel Microsoft Word Research Powerpoint Sales Training Photoshop Directing Talent Film Television Writing Video Shooting Creative Direction Post Production Video Production Video Editing New Media Storytelling Broadcast Social Media Entertainment Digital Media Adobe Photoshop Broadcasting Video Post Production Art Direction

Marcelle Karp Education Details

  • The Graduate Center, City University Of New York
    The Graduate Center, City University Of New York
    Women'S And Gender Studies
  • The Graduate Center, City University Of New York
    The Graduate Center, City University Of New York
    Women’S And Gender Studies
  • The Graduate Center, City University Of New York
    The Graduate Center, City University Of New York
    Women’S And Gender Studies
  • Baruch College
    Baruch College
    Communication And Media Studies

Frequently Asked Questions about Marcelle Karp

What company does Marcelle Karp work for?

Marcelle Karp works for Marcelle Karp

What is Marcelle Karp's role at the current company?

Marcelle Karp's current role is Editorial and Creative Director and Brand Strategist and Marketing Magnet.

What is Marcelle Karp's email address?

Marcelle Karp's email address is ka****@****ing.com

What schools did Marcelle Karp attend?

Marcelle Karp attended The Graduate Center, City University Of New York, The Graduate Center, City University Of New York, The Graduate Center, City University Of New York, Baruch College.

What are some of Marcelle Karp's interests?

Marcelle Karp has interest in Human Rights, Animal Welfare, Children, Arts And Culture.

What skills is Marcelle Karp known for?

Marcelle Karp has skills like Microsoft Office, Microsoft Excel, Microsoft Word, Research, Powerpoint, Sales, Training, Photoshop, Directing Talent, Film, Television, Writing.

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