Marcelle Williams Email & Phone Number

Wilmington, Delaware, United States

- Developed the new dynamic template solution for internal email channel platform, reducing the total number of campaign creatives by more than 90%, maximizing limited resource capacity, and creating new opportunities for personalized content and improved customer experience, which can be scaled across the firm- Improved processes and procedures by.

- Create Marketing and Testing Plan for Consumer Credit Card Early Month on Book (EMOB) Strategy, including realigning strategy focus from KPIs to OKRs, streamlining of creative templates, and creation of dynamic content and targeting.- Launch new products and refreshes in the EMOB Journey creating improved personalization and customer interaction; use.

Wilmington, Delaware

• Drove transition of campaign from the traditional deployment method to the new platform, significantly decreasing the timeline by 50%.
• Reduced costs by 50% of campaign by reducing the number of templates.
• Created an evergreen process resulting in increased speed to market by easing process of transitioning upcoming events to past events and offering cardmembers a more interactive experience.
• Engaged with stakeholders, including outside agencies, trafficking creative materials… Show more
• Engaged with stakeholders, including outside agencies, trafficking creative materials through maintaining the campaign timeline, creative creation, and execution of tests and launching into production.
• Reduced costs and efficiently structured event campaigns by moving to a single Event email usable for multiple deployments. Improved campaign efficiency with creation of a generic footnote, reducing the campaign.

Wilmington, Delaware

• Developed, implemented, and strategized annual marketing plan and budget; collected and evaluated marketing data.
• Maintained public facing website and back end performance updates.
• Promoted annual regatta through print, online, and social & traditional media channels, increasing public awareness of event and club for the Diamond State Masters Regatta Committee.

Wilmington, Delaware

• Responsible for raising $12,000 as Co-Chair of Wilmington Pirate Festival; planned, organized, promoted, and ran one day festival attracting over 2,000 guest.
• Contributed to raising $34,000 on the King Neptune Gala Committee- increased awareness and participation in annual high dollar fundraiser; designed promotional and event materials.
• Lead and promoted efforts through print and online media for the SpringFest at Fort Christina Lead- annual multiple organizations… Show more
• Lead and promoted efforts through print and online media for the SpringFest at Fort Christina Lead- annual multiple organizations event.
• Increased marketing communications and awareness by developing branding guidelines and design (emails, posters, banners, print ads, programs, brochures, online ads).
• Develop and implement Marketing Plan & Budget.

Wilmington, Delaware

• Increased advance ticket sales by 50% by developing a marketing plan for Chips for Charity annual fundraiser.
• Created marketing email creative for monthly meetings and events.
• Generated interest in organization through Social Media presence, promoting upcoming events, meetings, and programs.

Newark, Delaware

• Work closely with company CEO to create cohesive and clear company branding
• Manage Social Media accounts
• Designed and formatted new website
• Over saw changes and updates to existing website
• Re-designed and structured all collateral for more accurate reflection of company
• Work with department heads to reach existing clients more effectively and provide sales team with appropriate marketing materials

Newark, Delaware

• Manage collateral for consistent message
• Create marketing emails for clients and prospective clients
• Designed trade show banner
• Created Social Media plan and calendar
• Researched Social Media practices and set standards
• Reviewed and consulted on new website

Newark, Delaware

• Organize logistics of attendance at conferences including: Registration, exhibitor services, submitting company information, packing and shipping materials, researching and ordering appropriate give-a-way items
• Updated the inventory systems and organized materials for better cataloging
• Conduct market research for new areas company to focus resources and expand product

Lead & assisted students through guided school toursGreet & assist visitors to the Delaware History MuseumInterview and hire Visitor Services AssistantOversee rentals of the Copeland RoomParticipate in brainstorming sessions for the Delaware History MuseumProcess mailings relating to Society events and promotionsCreated Procedure ManualScheduling of.

Write interesting and informative articles about local historic landmarksTake artistically and relative photographs of topic locationsUpload photographs and articles for viewing

Process reservations for ship sailsProcess paymentsCreate and send Manifest listAssist visitors & callers regarding the shipCoordinate volunteer help for community programsOrganize and track program materialsCreate promotional materialGeneral office duties

Manage GiftWorks database for membership and donationsMaintain extensive QuickBooks accounting system, make bank deposits, process credit cards, and process invoices for paymentCreate marketing materials and brochuresProcess all mailings from the organizationManage gift shop including inventory and salesMaintain volunteer database, including hoursOrder.

Reviewed grant applications for fundingDeveloped marketing brochureArchived documents and publicationsManaged confidential filesPrepared and processed mass mailingsGreeted visitorsPerformed general office duties

Master Of Business Administration - Mba, Marketing/Marketing Management, General, 3.71 Gpa

Continuing Education Courses, Graphic Design

Bachelor Of Arts Degree, History

With a concentration in early American History and extensive experience with a history research project using primary source investigations.