Marcelle Williams Email & Phone Number

Wilmington, Delaware, United States

- Developed the new dynamic template solution for internal email channel platform, reducing the total number of campaign creatives by more than 90%, maximizing limited resource capacity, and creating new opportunities for personalized content and improved customer experience, which can be scaled across the firm- Improved processes and procedures by partnering with internal creative agency on Rapid Improvement Event (RIE) task force representing CMG, collaborating across organizations for… Show more - Developed the new dynamic template solution for internal email channel platform, reducing the total number of campaign creatives by more than 90%, maximizing limited resource capacity, and creating new opportunities for personalized content and improved customer experience, which can be scaled across the firm- Improved processes and procedures by partnering with internal creative agency on Rapid Improvement Event (RIE) task force representing CMG, collaborating across organizations for project to scale across the whole business- Served on the Regulatory Review and Legal Process Improvement & Transition Team to eliminate redundancies and suggest improvements to balance business and compliance needs- Keystone member of the Marketing Tools Exploration Project; special project identified through participation in RIE - Key contributor to serval Marketing Transformation forums, which identified, drafted, and distributed thought leadership on executing best in class campaigns and implement emerging capabilities- Launched new products and refreshes in the Early Month on Book (EMOB) Journey - Creating improved personalization and increasing customer engagement and CTR (Welcome touch: 99% average CTR increase, Rewards touch: 56.78% average CTR increase) - New product launch, designed custom touches to be inclusive of personalization and engagement capabilities - Ensure creatives address diversity and inclusion needs and requirements- Partnered with Controls and Partners of successful decommission of reinforcement campaign - Proactively identified issues and informed partners of expectations and impacts of turning off the campaign - Create Marketing and Testing Plan for Consumer Credit Card Early Month on Book (EMOB) Strategy, including realigning strategy focus from KPIs to OKRs, streamlining of creative templates, and creation of dynamic content and targeting. Show less

- Create Marketing and Testing Plan for Consumer Credit Card Early Month on Book (EMOB) Strategy, including realigning strategy focus from KPIs to OKRs, streamlining of creative templates, and creation of dynamic content and targeting.- Launch new products and refreshes in the EMOB Journey creating improved personalization and customer interaction; use Subject Line Testing capability, achieving a lift of 6.18% and 16.88% over lowest preforming options for touches, Welcome Refreshed touch… Show more - Create Marketing and Testing Plan for Consumer Credit Card Early Month on Book (EMOB) Strategy, including realigning strategy focus from KPIs to OKRs, streamlining of creative templates, and creation of dynamic content and targeting.- Launch new products and refreshes in the EMOB Journey creating improved personalization and customer interaction; use Subject Line Testing capability, achieving a lift of 6.18% and 16.88% over lowest preforming options for touches, Welcome Refreshed touch achieved 6.7% increase in Open Rate and 36.2% increase CTR.- Organized and coordinated touch updates per changes in the global environment (i.e. Covid-19 pandemic) to ensure messaging is sensitive to customers’ needs and experiences.- Collaborate on key Marketing Transformation Best Practices segments and Streamlining to better assist colleagues.- Analyze and evaluation campaign reporting to identify successes and formulate future strategies.- Partner with colleagues across departments and organizations to further key goals, initiatives, and objectives.- Create informative decks detailing updates and strategy for leadership presentations. Show less

Wilmington, Delaware

• Drove transition of campaign from the traditional deployment method to the new platform, significantly decreasing the timeline by 50%.• Reduced costs by 50% of campaign by reducing the number of templates.• Created an evergreen process resulting in increased speed to market by easing process of transitioning upcoming events to past events and offering cardmembers a more interactive experience.• Engaged with stakeholders, including outside agencies, trafficking creative materials… Show more • Drove transition of campaign from the traditional deployment method to the new platform, significantly decreasing the timeline by 50%.• Reduced costs by 50% of campaign by reducing the number of templates.• Created an evergreen process resulting in increased speed to market by easing process of transitioning upcoming events to past events and offering cardmembers a more interactive experience.• Engaged with stakeholders, including outside agencies, trafficking creative materials through maintaining the campaign timeline, creative creation, and execution of tests and launching into production.• Reduced costs and efficiently structured event campaigns by moving to a single Event email usable for multiple deployments. Improved campaign efficiency with creation of a generic footnote, reducing the campaign timeline and increasing creative speed to market.• Presented department event, generating skills that will lead team members to being better prepared for applying to roles, positive perception of presenting group, and increased expectations of future events. Show less

Wilmington, Delaware

• Developed, implemented, and strategized annual marketing plan and budget; collected and evaluated marketing data.• Maintained public facing website and back end performance updates.• Promoted annual regatta through print, online, and social & traditional media channels, increasing public awareness of event and club for the Diamond State Masters Regatta Committee.

Wilmington, Delaware

• Responsible for raising $12,000 as Co-Chair of Wilmington Pirate Festival; planned, organized, promoted, and ran one day festival attracting over 2,000 guest.• Contributed to raising $34,000 on the King Neptune Gala Committee- increased awareness and participation in annual high dollar fundraiser; designed promotional and event materials.• Lead and promoted efforts through print and online media for the SpringFest at Fort Christina Lead- annual multiple organizations… Show more • Responsible for raising $12,000 as Co-Chair of Wilmington Pirate Festival; planned, organized, promoted, and ran one day festival attracting over 2,000 guest.• Contributed to raising $34,000 on the King Neptune Gala Committee- increased awareness and participation in annual high dollar fundraiser; designed promotional and event materials.• Lead and promoted efforts through print and online media for the SpringFest at Fort Christina Lead- annual multiple organizations event.• Increased marketing communications and awareness by developing branding guidelines and design (emails, posters, banners, print ads, programs, brochures, online ads).• Develop and implement Marketing Plan & Budget.• Design and create promotional materials (posters, programs, brochures) for Lecture Series, Public & Charter Sails and Educational Programs. Show less

Wilmington, Delaware

• Increased advance ticket sales by 50% by developing a marketing plan for Chips for Charity annual fundraiser.• Created marketing email creative for monthly meetings and events.• Generated interest in organization through Social Media presence, promoting upcoming events, meetings, and programs.

Newark, Delaware

• Work closely with company CEO to create cohesive and clear company branding• Manage Social Media accounts• Designed and formatted new website• Over saw changes and updates to existing website• Re-designed and structured all collateral for more accurate reflection of company• Work with department heads to reach existing clients more effectively and provide sales team with appropriate marketing materials• Co-manage and plan company marketing budget of around… Show more • Work closely with company CEO to create cohesive and clear company branding• Manage Social Media accounts• Designed and formatted new website• Over saw changes and updates to existing website• Re-designed and structured all collateral for more accurate reflection of company• Work with department heads to reach existing clients more effectively and provide sales team with appropriate marketing materials• Co-manage and plan company marketing budget of around $113,000• Facilitate with Google AdWords campaign Show less

Newark, Delaware

• Manage collateral for consistent message• Create marketing emails for clients and prospective clients• Designed trade show banner• Created Social Media plan and calendar• Researched Social Media practices and set standards• Reviewed and consulted on new website• Managed staff trade show task• Collaborated on department SWAT analysis• Coordinate with partner companies for cross promotion• Managed budget of around $60,000• Work with printing company… Show more • Manage collateral for consistent message• Create marketing emails for clients and prospective clients• Designed trade show banner• Created Social Media plan and calendar• Researched Social Media practices and set standards• Reviewed and consulted on new website• Managed staff trade show task• Collaborated on department SWAT analysis• Coordinate with partner companies for cross promotion• Managed budget of around $60,000• Work with printing company, setting up relationship, obtaining proofs and quotes for each project Show less

Newark, Delaware

• Organize logistics of attendance at conferences including: Registration, exhibitor services, submitting company information, packing and shipping materials, researching and ordering appropriate give-a-way items• Updated the inventory systems and organized materials for better cataloging• Conduct market research for new areas company to focus resources and expand product

Lead & assisted students through guided school toursGreet & assist visitors to the Delaware History MuseumInterview and hire Visitor Services AssistantOversee rentals of the Copeland RoomParticipate in brainstorming sessions for the Delaware History MuseumProcess mailings relating to Society events and promotionsCreated Procedure ManualScheduling of Visitor Services AssistantsManage Gift Shop including:Purchasing for 2 stores with $20,000 yearly… Show more Lead & assisted students through guided school toursGreet & assist visitors to the Delaware History MuseumInterview and hire Visitor Services AssistantOversee rentals of the Copeland RoomParticipate in brainstorming sessions for the Delaware History MuseumProcess mailings relating to Society events and promotionsCreated Procedure ManualScheduling of Visitor Services AssistantsManage Gift Shop including:Purchasing for 2 stores with $20,000 yearly budgetMaintaining inventoryCreating visually pleasing merchandise displaysDesigning and installing large window displaysReconciling store proceeds daily and weekly Show less

Write interesting and informative articles about local historic landmarksTake artistically and relative photographs of topic locationsUpload photographs and articles for viewing

Process reservations for ship sailsProcess paymentsCreate and send Manifest listAssist visitors & callers regarding the shipCoordinate volunteer help for community programsOrganize and track program materialsCreate promotional materialGeneral office duties

Manage GiftWorks database for membership and donationsMaintain extensive QuickBooks accounting system, make bank deposits, process credit cards, and process invoices for paymentCreate marketing materials and brochuresProcess all mailings from the organizationManage gift shop including inventory and salesMaintain volunteer database, including hoursOrder office supplies and perform general office dutiesCreated Procedures Manual

Reviewed grant applications for fundingDeveloped marketing brochureArchived documents and publicationsManaged confidential filesPrepared and processed mass mailingsGreeted visitorsPerformed general office duties

Master Of Business Administration - Mba, Marketing/Marketing Management, General, 3.71 Gpa

Continuing Education Courses, Graphic Design

Bachelor Of Arts Degree, History

With a concentration in early American History and extensive experience with a history research project using primary source investigations.