Marcelle Lipman Email & Phone Number

Brazil

• B2C, B2B2C, Mobile App, Food Tech Leader in Brazil.• Creating product structure and strategies • Leadership of digital products and a multifunctional team of designers, data, engineering, and more.• Discovery process for building digital financial and data products.• Product Chapter Ambassador

BEES is the B2B global e-commerce platform part of Ambev / AB InBev’s growth group ecosystem. As a Sr. Product Manager I was responsible for:• Strategic vision for product decisions of +19 countries• Leadership of digital products and a multifunctional team of designers, data, engineering, and more.• Define, prioritize, and communicate short and long-term product goals based on customers' and partners' pains aligned with the company’s vision and strategy• Conducting discovery, understanding of customer’s behavior, mapping, and constant research on the product along with the product research and team• Building, driving, and owning a product from scratch, from conception to launch, with key local and global stakeholders.• Stakeholder management and associate product manager mentorHighlight: Support on marketplace rollout for +19 countries and key new partners: GPA, BRF, Nestlé, PepsiCo, and others. Increase in cart to checkout conversion rate.

Rio De Janeiro, Brasil

As a Product Manager, I was responsible for managing the agile product development of two squads: Conciliation/Acquirer and Portal Flagr.

Rio De Janeiro, Brasil

One of the Latin American unicorns, Stone has changed the Brazilian acquirer payments market. As a Product Manager, I was responsible for:• Managing agile product development with the multidisciplinary team for delivery conciliation and internal self-service solutions to enhance the customer experience. • Define and communicate product vision, squad’s OKR / KPIs, and product roadmap.• Conducting discovery, also prioritizing opportunities and solutions aligned with companies' strategy and users' needs value proposal.• Recon squad is one of the most extensive customer journeys at tech Stone with back-end to front-end interface challenges. Highlight: 50% reduction in product operation cost of conciliation attendance by integrated solution with commercial and support payment APIs.

Rio De Janeiro, Rio De Janeiro

Enel Green Power (EGP) is a global renewable energy power leader, as part of multidisciplinary team, I was responsible for:• Digital transformation of the risk management area by developing a data-integrated BI platform• Innovation Ambassador of agile practices. Optimization/Automatization and reskin of the integrated process with local and global stakeholders, project/products’ mentor. • Product Owner in agile EGP’s program.

Brasil

FALCONI is a Brazilian company and one of Latin America's most significant management consulting firms, with more than 30 years of experience in more than 40 different countries. As a management consultant, I was part of many projects such as:• Improve outcomes in midsize and large enterprises through opportunity analysis, an indicator tracking system, and action plan structuring.• Revenue increase from developing an integrated platform of business, financial, and operations areas via Power BI/Analytics of a multinational company of the logistics segment.• PMO in a Vale social priority project with the implementation of MEPCP indicators and methodology. Implementation initiative for SCRUM and KANBAN methodologies and integrated strategic plan structuring together with various interfaces and maintainers.Highlight: Solutions achievement from the Thinking Design dynamics, quick concepts training in the VUCA environment, agile PDCA, SCRUM, and KANBAN deployment. Increase in program delivery rate by 50% and epic completion indicator.

Rio De Janeiro Area, Brazil

As a trainee management consultant, I was responsible for developing analyses to identify the clients' main issues, determine and prioritize their main root causes and support the client in the definition of adequate action plans to effectively address them. (PDCA).

Rio De Janeiro Area, Brazil

Cidade De Nova Iorque E Região, Estados Unidos

Mastering Product Management, Product Strategy

Master Of Business Administration - Mba, Engenharia De Software, Artificial Intelligence

Postgrad, Master In Business Strategy

Thesis: Product Management, Product Vision & Strategy - Balanced Scorecard and Objective Key Results (OKR) - Agile Methodologies, Digital.

Exchange Program, Bachelor Of Engineering - Be

Bachelor Of Engineering (B.E.), Chemical Engineering