Marcellin Lopez Email & Phone Number

Singapore

Handled content and partnerships for Evo Commerce a fast expanding local direct-to-consumer personal care and supplement startup, generating north of $100,000 in revenue from sales attributed to organic content and ads produced.Identified and partnered with numerous local brands and influencers for two Evo’s DTC brands: Stryv and Bback, through product seeding efforts and affiliates across Instagram and TikTok to generate content and drive online sales. Strategised and produced ads focused in-house organic content for Meta and TikTok, conducted week-on-week performance analysis to continuously monitor and generate high-converting ads tailored to different audience demographics and segmentations. Initiated Stryv’s first-ever in-house livestreaming campaign on TikTok on top of business-as-usual work. Planned and executed a series of these livestreams as part of Stryv’s November double digit campaign to test its long-term feasibility as an additional revenue driver for online sales. Produced content for Stryv’s and Bback’s retail touchpoints and events including Bback’s Retro Rewind 2024 and Stryv’s store openings and in-store events.

Singapore

During my school break I was determined to gain more insights into the world of commercial advertising. While embarking on this stint, I worked on photography and videography shoots including ones for large international clients including DHL, Harpers Bazaar and Coca Cola. Some of the roles I undertook during the shoots was camera assistant and production assistant. On a day-to-day basis I assisted with various hoc duties at the production house where I also had the opportunity to learn and test out the equipment. I was primarily drawn to the camera department where I learned more about the art and business of commercial cinematography and photography. I was fortunate enough to work on projects with world-renowned creatives including visual artist Chen Man and commercial & advertising photographer Geoff Ang. I was subsequently engaged as a freelancer for additional jobs by the company after my internship ended.

Full-time NSF at 1st Commando Battalion - Extended service to participate in Exercise Flash Thunder 2022 in Thailand involving SAF's 1st Commando Battalion and the Royal Thai Army's 3rd Special Forces Regiment

Photographed news images for online and print publications in The Straits Times, The New Paper, Berita Harian and Tamil Murasu. Photographs have also been used for publication in Lianhe Zaobao, Business Times, Asia One and Shape Magazine.

Bachelor Of Science - Digital Communications And Integrated Media

Mass Communication/Media Studies

Activities and Societies: ‎ - Assistant Head, RP - Institute of Public Relations Singapore (RP-IPRS) Student Chapter - Student Ambassador.