Marcell Molnár Email & Phone Number

Budapest / Warsaw

- creating short and long term CRM strategy based on company goals
- closely cooperating with global CRM functions
- building and executing contact strategy
- supporting the brand vision development
- providing the strategic and operational support to the Category Marketing Managers to enable the marketing team to effectively communicate marketing messages to target audiences. Working closely in the team loop with Marketing, Digital, Brand, Media.
- managing the execution of CRM campaigns and associated campaign reporting
- effective usage of consumer database to cross sell, upsell, build consumer relations
- interact regularly with marketing and brand team to understand and strategize the execution and process flow of brand or category communication.

Budapest, Hungary

- manage, plan, execute and optimize a full mix of digital marketing campaigns to support marketing sales objective.
- act as a point of contact between the marketing team, Direct2Consumer, external/internal agencies, digital specialists and global activation teams.
- analyze, report & optimize digital marketing campagins’ results to ensure KPIs are reached in order to support marketing sales objectives.
- manage, plan, execute and optimize CRM activities of supporting marketing sales objectives, acquiring new customers and increasing number of new product registrations.

Product categories: Beauty, Male Groomimg, Mother and Childcare, Oral Healthcare, Espresso Machines, Kitchen Appliances, Garmentcare, Air purifiers and humidifers, Floorcare

Budapest, Hungary

Responsible for online marketing activities of Bárdi Autó
- create a monthly social media marketing plan with clear objectives, monitor KPIs and continuously maintain the strategy with up-to-date goals and new approaches to drive growth
- plan and document a regular publishing schedule for all channels including Facebook, Instagram and YouTube
- planning digital marketing campaigns, including web, SEM, email, social media and
display advertising
- participate in forming effective paid search strategies
- launching and optimizing various PPC campaigns using Google Ads, Facebook Ads and owned display platforms (bardiauto.hu, garvisor.com, cartars.blog.hu)
- tracking KPIs to assess performance and pinpoint issues using Google Analytics
- producing reports for Hungarian, Slovakian and Romanian management using PowerBI

Budapest

Responsible for all the marketing activities of Saxoo London
- creating and implementing marketing strategies for 20+ years old menswear brand in Hungary
- managing promotions for stores and webshop to increase sales and brand awareness
- developing and executing online strategies using Social Media platforms and e-mail marketing campaigns
- managing PPC ads on Facebook
- managing offline communication - newspaper & advertisements, building close relationships with shopping malls and online multibrand stores
- Managing sponsorships (television, celebrities, sportsman, musicians)
- Managing the loyalty program of Saxoo London
- Manages all creative asset requests for marketing & public relations and takes lead on creative briefing for all special projects
- Provide analysis of ROI to evaluate the success of brand initiatives and to inform future planning
- Implementing the new website for Saxoo London

Pécs

- preparation of business proposals, marketing and media plans for current and future partners
- discussions with clients and external media partners
- tracking and analyzing campaigns in order to determine future changes
- managing multiple projects with conintously progressing schedules

Pécs

Responsible for all the marketing activities of the organisation in Pécs:
- creating and implementing marketing strategies towards the student sector and strengthening the AIESEC brand in the head of the University Students.
- managing promotions for international and national programmes with 100+ sign ups
-organise events with 50+ participants
- developing and executing online strategies using Social Media platforms and e-mail marketing campaigns.

Part of the management team of the Local Committee with 25+ members.

Pécs

Supporting Marketing Manager in his work:
- managing CMS (design, copywriting, plugin management, translation).
- creating landing pages for the various packages.
- executing online strategies using Social Media platforms and e-mail marketing campaigns.
- blogging on various topics on the field of gastronomy and tourism

Pécs

Supporting Account Managers in their work for
- Making press releases, company newsletters and speech proposes
- Social Media management and copywriting on various industries, eg. tech, energy and construction industries
- Executing newsletter campaigns
- researching and preparing materials to fulfill PR processes
- Planning marketing campaign for a PR book

Pécs

Supporting Alumni Manager in her work for:
- developing and executing online strategies using Social Media
- strenghtening the University of Pécs Alumni brand toward the stakeholders
- Co-creating and implementing short-term marketing plan
- Analysing the visitors' behaviour on University of Pécs Alumni Office' Facebook Page

Master'S Degree, Marketing

Activities and Societies: Acheiving second place on Scientific Student Conference in University of Pécs, Faculty of Business.

Bachelor'S Degree, Commerce And Marketing

Activities and Societies: Being part of the global youth leadership organisation for 4 years (AIESEC).

Undergraduate, Marketing

Activities and Societies: Study Trip to Minnesota