Marcello Biondi Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Coordinating the marketing team, fostering organization and efficiency in communication and digital marketing processes.Implementing initial strategies to strengthen the brand’s presence in the premium market by aligning digital campaigns and strategic events with business objectives.Planning and executing communication efforts for seasonal campaigns and events, such as the annual bazaar, contributing to financial results and brand visibility.Restructuring communication materials, including technical catalogs and magazines, to ensure greater consistency and visual impact.Managing the integration of franchisees into campaigns, implementing communication policies aligned with the company’s guidelines.Initiating projects focused on process optimization and performance analysis in digital marketing to drive efficiency and impact.

São Paulo, Brasil

Primary challenge: Lead the comprehensive structuring of the Marketing department, covering customer acquisition strategies, retention, branding, and communication.Development of strategic Marketing and Communication plans, implementing and optimizing initiatives to achieve business objectives.Budget management.Planning, coordination, and execution of end-to-end external events, from conception to post-event evaluation, ensuring effective engagement of the target audience and maximizing brand visibility.Development and implementation of institutional communication strategies. Content management, budget planning, and oversight.Focal point with the agency responsible for the brand repositioning project, setting goals, monitoring progress, and ensuring alignment with the company’s vision and values.

São Paulo, Brasil

Development and implementation of comprehensive 360-degree marketing strategies.Creation of visual identity, voice tone, and targeted marketing strategies to enhance brand positioning.Engineered an online strategy that accelerated company revenue growth by 166.67%.Led the launch and promotion of new products and events; managed the annual events calendar; negotiated sponsorships and partnerships.Oversaw the product portfolio management, including budgeting, financial feasibility, and resource allocation.Directed the analysis of media and business metrics, providing insights to inform strategic decision-making. Conducted market and competitor analysis to identify opportunities and new business ventures.Supervised a team of 5 professionals.Key projects:Initiated the "Papo de Criminalista Community," a dynamic platform specializing in the development and delivery of professional courses and content, achieving over 400 enrolments and delivering 160 hours of training.Strengthened Instagram presence, growing to approximately 97,000 followers and engaging around 300,000 accounts monthly.Diversified engagement strategies combining online and in-person formats, surpassing over 4,000 participants in various courses and events throughout 2023.

São Paulo, Brasil

Developed marketing strategies focused on attracting and retaining new customers.Planned small to medium-sized events and training sessions for client acquisition and prospecting.Captured B2C/B2B clients through the development of campaigns and initiatives to increase conversion rates and customer satisfaction.Implemented personalized and efficient approaches through customer base segmentation.Conducted market analysis and investment opportunity assessments to deliver customized portfolios and maximize return on investment.

São Paulo, São Paulo, Brasil

Structured 360-degree marketing for FINANFOR and PAG AGRO products.Developed an omnichannel strategy ensuring message alignment throughout the customer interaction cycle.Created online and offline communication plans focused on increasing brand awareness, lead generation, and conversion.Managed media and business metrics, generated insights to support decision-making; analyzed customer lifecycle.Managed events and live marketing.Successfully delivered FINANFOR’s rebranding post-acquisition, achieving 100% retention of the customer base.Enhanced the integration of PAG AGRO's digital channels, improving performance indicators.Reported to the Marketing Director; managed a team of 3 professionals.

São Paulo, São Paulo, Brasil

Developed brand positioning, integrated visual identity, and communication materials.Conducted market mapping and generated insights to support sales.Developed website and content, integrated with social media, strategized and operationalized CRM, and managed inbound & outbound activities.Managed relationships with partner agencies, coordinated deliveries of digital marketing efforts and both sponsored and organic actions.Reported to the COO.

São Paulo, São Paulo, Brasil

Managed 360-degree marketing;Implemented the marketing department, developed the brand's visual identity, and launched the corporate website;Strategized and organized both in-person and online corporate networking events aimed at promoting relationships and providing education for newly graduated lawyers;Managed the budget, analyzed performance, and prioritized investments focused on generating brand awareness and attracting new students;Reported to the Director of Operations.

São Paulo, São Paulo, Brasil

Structured and integrated digital channels to expand the customer base nationally and achieve exponential sales growth.Managed E-Commerce operations (200 SKUs); monitored sales by category/product, active customers, conversions, average ticket size, and drop-offs.Developed the brand on Facebook, YouTube, Instagram, and Google platforms; integrated platforms/content with E-Commerce.Maintained relationships with a digital marketing agency; participated in creating briefings and campaigns; monitored the performance of sponsored links; analyzed SEO and Analytics.Developed and updated the company’s marketing materials and visual communication assets.

Boston, Massachusetts, Estados Unidos

São Paulo, São Paulo, Brasil

Managed Institutional Marketing, Digital Marketing, Social Media, Events, and Partnerships activities.Digital Marketing; developed online campaigns and communications; primary contact for agency relationships.Social Media; strategies for content creation, traffic generation, lead acquisition, follower growth, and brand awareness on Facebook and Instagram.Events: identified potential clients and managed RSVPs; conceived and executed exclusive brand events.Partnerships: developed cross-marketing strategies with luxury brands and strategic opportunities among customer base.Reported to the Marketing Manager.

São Paulo, São Paulo, Brasil

Programa rotacional pelas áreas de Atendimento, Planejamento, Mídia, Criação e Produção.

Master Of Business Administration - Mba, Marketing

Pós-Graduação Lato Sensu, Marketing E Mídias Digitais

Graduação, Comunicação Social - Publicidade E Propaganda