Father of three. Pulp and Paper Industry enthusiastic. With more than 20 years of experience in the business, I am lucky to have had the chance to transform some of the Industry outlook. My personal mantra is a sentence attributed to Albert Einstein: "Insanity: doing the same thing over and over again and expecting different results". So, let’s challenge and change it all! Solid experience in the Commercial area including managing the Sales, Marketing, and Product Strategies, having worked in both the Brazilian and Latin America market.  Growing career developed in Strategy Consulting, Consumer Goods, and Commodities companies such as ResourceWise, Unilever, and Votorantim Pulp & Paper. Leadership of Latin American teams in developing strategic sales of Consulting services and Market Intelligence software. Management of a Strategy Consulting Project with a focus on leveraging Results, Strategic Review, and New Market Analysis. Overseeing and defining strategies for developing LATAM products. Optimization of operations in the US market, reducing operational costs through strategic choices, demonstrating effective skills in financial management. Active collaboration in tax planning and transfer pricing, highlighting a comprehensive strategic approach. Solid knowledge of improving the services offered, resulting in customer retention and significant increase in the profitability of the operation.  Expertise in the strategic approach reflecting on the systematic reduction of volatility of the commodity Pulp, indicating competence in market risk management. Extensive experience in managing multidisciplinary teams, leaders, and teams, contributing to career development, increased productivity, and achieving innovations in processes and the area.