Marcello Generali Email & Phone Number

Italy

Utilizing my expertise in Artificial Intelligence and Cloud technologies, coupled with a customer-centric approach, I am dedicated to delivering innovative solutions in the Customer Communication Management (CCM) and Customer Experience Management (CXM) fields. My role involves the strategic development of product vision and roadmaps, tailored to market-driven requirements for a SaaS enterprise B2B platform. I am proficient in public speaking and product evangelism, skillfully connecting technical and non-technical domains to ensure my products align with current market trends and effectively address customer needs.

Modena, Emilia-Romagna, Italy

Leading end-to-end product development cycles of SaaS B2B enterprise software in CCM and DXP verticals, collaborating closely with development teams, UX/UI designers, and stakeholders to translate customer needs into actionable requirements. Conducting market research, competitive analysis, and user feedback analysis to inform product strategy and roadmap. Driving Agile practices, including sprint planning, backlog grooming, and facilitating effective scrum ceremonies.Played a pivotal role in defining a vision, strategy, writing, winning and managing innovative research funded projects. Collaborated closely with groups of Modena (Unimore), Ferrara (Unife) and Milan (Unimi) universities to build Doxee’s own BigData solution as well as machine learning use cases.Building the digital transformation strategy from CCM to DXP managing different digital customer experience products like Marketing Automation (MA) and content management systems (CMS) tools.Defined strategy vision roadmap and implementation of a self personalized data-driven video platform that allows to build interactive and personalized videos (https://babelee.com/)

Modena, New York, United States

Played a critical role in nurturing and managing relationships with key clients. Responsible for understanding the clients' needs, providing excellent customer service, and driving business growth through upselling, cross-selling, and maintaining long-term partnerships.Led the development and implementation of digital experience projects, collaborating with design, development, and marketing teams to create seamless and engaging digital user journeys using Doxee Pvideo (Personalised and interactive data-drive videos) and Pweb (Personalised and interactive data-driven single page web applications) technologies. Conducted user research, usability testing, and persona development to inform design decisions and optimize user experiences. Utilized data insights and analytics to drive continuous improvement. Built awesome digital experience for Utility, Telco, Insurances vertical using Doxee's Pvideo and Pweb technologies for both italian and LATAM markets.

Modena, Emilia-Romagna, Italy

Managed SEO campaigns for diverse clients across various industries, driving organic traffic and improving search engine rankings. Conducted comprehensive keyword research to identify valuable opportunities and optimize website content. Implemented on-page optimization techniques, including meta tags, heading tags, and keyword optimization. Executed link building strategies, leveraging outreach, content partnerships, and guest blogging to enhance website authority. Monitored and analyzed website performance, providing actionable insights and recommendations to improve organic visibility.Collaborated with designers, back-end developers, and stakeholders to build visually appealing and user-friendly websites. Developed responsive web interfaces using HTML, CSS, and JavaScript, ensuring cross-browser compatibility and adherence to accessibility standards. Implemented front-end frameworks like React and Angular to create dynamic and interactive web experiences. Conducted performance optimization to enhance website speed and overall user experience.Developed custom WordPress themes and plugins, working closely with clients to understand their specific needs. Customized existing themes and integrated plugins to create unique and tailored websites. Conducted content management optimizations, streamlining workflows and enhancing the user-friendliness of WordPress interfaces. Implemented e-commerce solutions using WooCommerce, enabling clients to sell products and services online.

Student

Diploma Di Maturità Scientifico

Chemistry

Mechanical Engineering