Marcello Zeni

Marcello Zeni Email and Phone Number

Director of New Business and Affiliates @ Newco PayTV
São Paulo, SP, BR
Marcello Zeni's Location
Greater São Paulo Area, Brazil
Marcello Zeni's Contact Details

Marcello Zeni work email

Marcello Zeni personal email

n/a
About Marcello Zeni

Over 25 years of experience in leading media and entertainment companies worldwide, he works with the national and international market, responsible for the implementation of companies in Brazil and the accelerated growth of the business. Results-oriented and focused on P&L, he leads strategies for market acquisition and customer Loyalty, through product development, innovation, Go to Market, Growth, new business development, operations and customer relationship.With experience in the entire business lifecycle, works from building strategic plans, shareholder and investor relations, market intelligence, consumer trends and digital transformation, implementing media and entertainment solutions for B2B, B2C and B2B2C clients, leading teams of ~400 people.Currently leads innovation projects ahead of the New Business, Marketing & Affiliates Department at Newco Group, in the process of transformation and growth of content distribution on the Group's streaming platforms for the entire national market.In addition to his experience, he has been a Board Member in companies such as TV Alphaville, Maxx TV, Teresa Peres Group.Founding member of the Brazilian Association of Advisory Councilors ABC3, has served on the Crisis Management Committee, and is currently part of the ESG Committee.He has worked for companies such as Engesa, TVA, Disney & ESPN, where he was highlighted for launching the first HD sports and children's channels in the country and developing the Brazilian streaming market in its various business models.A fan of content, new technology and Customer Experience, he believes in the power and potential of diversity, inclusion and respect, as levers for building a better business environment and society.

Marcello Zeni's Current Company Details
Newco PayTV

Newco Paytv

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Director of New Business and Affiliates
São Paulo, SP, BR
Marcello Zeni Work Experience Details
  • Newco Paytv
    Director Of New Business And Affiliates
    Newco Paytv
    São Paulo, Sp, Br
  • Newco Paytv
    Director Of New Business & Affiliates
    Newco Paytv May 2022 - Present
    São Paulo, São Paulo, Brasil
    Responsible for all the planning and distribution of the Group's Channels, acts throughout the business journey, leading market mapping, consumer trend analysis, new product development (with focus on innovation), as well as negotiations/relationships with customers.Key activities:+ Planning for the distribution of the company's content (Channels)+ Market mapping and potential customers+ Relationship with operators such as Claro, Vivo, TIM, Alloha, América Net, Brisanet,… Show more Responsible for all the planning and distribution of the Group's Channels, acts throughout the business journey, leading market mapping, consumer trend analysis, new product development (with focus on innovation), as well as negotiations/relationships with customers.Key activities:+ Planning for the distribution of the company's content (Channels)+ Market mapping and potential customers+ Relationship with operators such as Claro, Vivo, TIM, Alloha, América Net, Brisanet, Desktop, Vero, SKY, among others+ Definition and negotiation of products in Streaming Platforms, (e.g.: UOL, DirecTV Go, Samsung Plus, Pluto TV)+ Contract negotiation (acting in Key Account formats)+ Development of new products and technologies Show less
  • Tv Alphaville
    Board Member | New Products & Businesses
    Tv Alphaville Jun 2019 - Present
    São Paulo E Região, Brasil
    Advisor to the Presidency, he is responsible for supporting the entire definition of the group's strategy for New Products, New Businesses & Innovation, developing business models for all of Brazil.Highlight for the business model adopted for the licensing of the Fun Kids application.
  • Watch Brasil
    Chief Growth Officer (Cgo) | New Business, Products & Partnerships
    Watch Brasil Apr 2020 - Dec 2022
    Leader of the company's Growth area, he was responsible for analyzing the market, potential new business and strategic partnerships, involving 360° of the internal areas to define new performance models, whether for negotiation with large accounts, product development and project management with customers.Key activities:+ Market analysis, trends and competitors, acting on opportunities+ Strategic planning of the group, focused on accelerating the distribution of content+… Show more Leader of the company's Growth area, he was responsible for analyzing the market, potential new business and strategic partnerships, involving 360° of the internal areas to define new performance models, whether for negotiation with large accounts, product development and project management with customers.Key activities:+ Market analysis, trends and competitors, acting on opportunities+ Strategic planning of the group, focused on accelerating the distribution of content+ Participation in the entire negotiation process of contracts with major accounts+ Development of new products, accelerating innovation and the customer's digital journey+ Marketing strategy definition (national and regional)+ Leadership of business and technology squads+ Negotiation and acquisition of content from programmers, HBO, Globo, Paramount, Sony, Stingray, Warner, among others Show less
  • Teresa Perez Tours
    Executive Director Marketing & Operations
    Teresa Perez Tours Mar 2020 - Jun 2022
    São Paulo, São Paulo, Brasil
    Leader of the company's Marketing & Operations, he was responsible for defining the entire strategy for products, brand, operations and customer experience (B2B and B2C) leveraging the digital journey and reducing costs, with a ~15% gain in the company's revenue.Key activities: + Strategic and marketing planning for the company+ Growth strategies, accelerating the growth of the business+ Management of all operational performance, acting on deviations+ Relationship… Show more Leader of the company's Marketing & Operations, he was responsible for defining the entire strategy for products, brand, operations and customer experience (B2B and B2C) leveraging the digital journey and reducing costs, with a ~15% gain in the company's revenue.Key activities: + Strategic and marketing planning for the company+ Growth strategies, accelerating the growth of the business+ Management of all operational performance, acting on deviations+ Relationship with the main tourism agencies/operators in the market+ Crisis Management, with emphasis on COVID-19 and its impacts on the market+ Definition of marketing strategy: brand positioning, communication, social networks+ Definition of new products/services for the market+ Participation/definition of purchases from other companies in the market+ Negotiation of contracts and management of all suppliers+ Review of all the company's processes, mapping opportunities+ Management of all the strategic projects of the company+ Vision for quality: NPS, Churn and other complaints+ Leadership of 200 people Show less
  • Tvn Nacional Telecom Ltda.
    Board Member | New Products & Businesses
    Tvn Nacional Telecom Ltda. Nov 2019 - Apr 2021
    São Luís, Maranhão, Brasil
    Advisor to the President, supported the entire strategy for product launch/development throughout Brazil, analyzing market, proposing models for content negotiation and marketing strategies to accelerate sales and brand positioning (Brazil and regional vision).
  • The Walt Disney Company
    Vice President Of Affiliates | Disney & Espn
    The Walt Disney Company 2012 - Jun 2019
    Leader of the company's Affiliates area, he was responsible for the entire strategy of Disney & ESPN Channels for Brazil, leading from strategic and commercial planning of the brands to the business model of content distribution, working with prospecting/relationships with clients, sales management, marketing strategy/Trade Marketing, finance & customer experience, accounting for ~85% of the company's annual revenue.Highlight for his leadership in the launch of the first HD sports… Show more Leader of the company's Affiliates area, he was responsible for the entire strategy of Disney & ESPN Channels for Brazil, leading from strategic and commercial planning of the brands to the business model of content distribution, working with prospecting/relationships with clients, sales management, marketing strategy/Trade Marketing, finance & customer experience, accounting for ~85% of the company's annual revenue.Highlight for his leadership in the launch of the first HD sports channel in Brazil (ESPN+), the first ON Demand platform (WatchESPN), VOD content through ESPN Play, the launch of the first HD Children's channel, with Disney HD, among other major projects.Key activities:+ VP strategic/commercial planning, aligned to the business strategy for both brands+ Market mapping and potential markets, focused on sales acceleration+ Relationship with companies such as Claro, Vivo, SKY, NET, among others+ Communication Strategy of Channels and/or Content: online, offline, POS+ Product Development, aligning these to market trends and customer profiles+ Planning/delivery of international streaming content via WatchESPN, ESPN 360 and ESPN Play+ Financial analysis focused on business profitability+ Event planning: national/international fairs and/or conventions + Management of innovation and technology projects+ Market Intelligence: consumer research/ B2B clients+ Trade Marketing actions, mainly for Disney Channels+ Leadership of 18 people directly and 400 in total Show less
  • The Walt Disney Company
    Director Of New Business & Affiliates | Disney & Espn
    The Walt Disney Company 2005 - Dec 2011
  • Espn
    Senior New Business Manager
    Espn 2002 - 2005
  • Espn
    New Business Manager
    Espn 1999 - 2002
  • Tva Sistema De Televisao S A
    Sales Manager | Affiliates
    Tva Sistema De Televisao S A Jan 1993 - Nov 1998
    Leader responsible for the prospection/negotiation of TV channel franchises for the national market, working from market analysis, relationship with other operators and interface with channels.
  • Engesa - Engenheiros Especializados S/A
    Project Specialist | Cad Cam Cae
    Engesa - Engenheiros Especializados S/A Jan 1986 - Apr 1992
    Responsible for the CAD CAM design of the electronic circuits and the technical documentation and library of the project components, working from project development in the electronics area, including processes and procedures.

Marcello Zeni Skills

Marketing Strategy Digital Marketing Marketing Communications Strategic Planning Management Advertising Social Media Marketing Business Strategy Social Media Marketing Television Entertainment Video Production Digital Media Business Planning Product Management Broadcast Video Mobile Devices New Media Event Management Broadcast Television Telecommunications Empreendedorismo

Marcello Zeni Education Details

Frequently Asked Questions about Marcello Zeni

What company does Marcello Zeni work for?

Marcello Zeni works for Newco Paytv

What is Marcello Zeni's role at the current company?

Marcello Zeni's current role is Director of New Business and Affiliates.

What is Marcello Zeni's email address?

Marcello Zeni's email address is ma****@****spn.com

What schools did Marcello Zeni attend?

Marcello Zeni attended Celint - Centro De Estudos Em Liderança E Governança Integrais, University Of Central Florida, Fundação Getulio Vargas, Babson College, Universidade Paulista.

What skills is Marcello Zeni known for?

Marcello Zeni has skills like Marketing Strategy, Digital Marketing, Marketing Communications, Strategic Planning, Management, Advertising, Social Media Marketing, Business Strategy, Social Media, Marketing, Television, Entertainment.

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