Marcello Zeni Email and Phone Number
Marcello Zeni work email
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Marcello Zeni personal email
Over 25 years of experience in leading media and entertainment companies worldwide, he works with the national and international market, responsible for the implementation of companies in Brazil and the accelerated growth of the business. Results-oriented and focused on P&L, he leads strategies for market acquisition and customer Loyalty, through product development, innovation, Go to Market, Growth, new business development, operations and customer relationship.With experience in the entire business lifecycle, works from building strategic plans, shareholder and investor relations, market intelligence, consumer trends and digital transformation, implementing media and entertainment solutions for B2B, B2C and B2B2C clients, leading teams of ~400 people.Currently leads innovation projects ahead of the New Business, Marketing & Affiliates Department at Newco Group, in the process of transformation and growth of content distribution on the Group's streaming platforms for the entire national market.In addition to his experience, he has been a Board Member in companies such as TV Alphaville, Maxx TV, Teresa Peres Group.Founding member of the Brazilian Association of Advisory Councilors ABC3, has served on the Crisis Management Committee, and is currently part of the ESG Committee.He has worked for companies such as Engesa, TVA, Disney & ESPN, where he was highlighted for launching the first HD sports and children's channels in the country and developing the Brazilian streaming market in its various business models.A fan of content, new technology and Customer Experience, he believes in the power and potential of diversity, inclusion and respect, as levers for building a better business environment and society.
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Director Of New Business And AffiliatesNewco PaytvSão Paulo, Sp, Br -
Director Of New Business & AffiliatesNewco Paytv May 2022 - PresentSão Paulo, São Paulo, BrasilResponsible for all the planning and distribution of the Group's Channels, acts throughout the business journey, leading market mapping, consumer trend analysis, new product development (with focus on innovation), as well as negotiations/relationships with customers.Key activities:+ Planning for the distribution of the company's content (Channels)+ Market mapping and potential customers+ Relationship with operators such as Claro, Vivo, TIM, Alloha, América Net, Brisanet,… Show more Responsible for all the planning and distribution of the Group's Channels, acts throughout the business journey, leading market mapping, consumer trend analysis, new product development (with focus on innovation), as well as negotiations/relationships with customers.Key activities:+ Planning for the distribution of the company's content (Channels)+ Market mapping and potential customers+ Relationship with operators such as Claro, Vivo, TIM, Alloha, América Net, Brisanet, Desktop, Vero, SKY, among others+ Definition and negotiation of products in Streaming Platforms, (e.g.: UOL, DirecTV Go, Samsung Plus, Pluto TV)+ Contract negotiation (acting in Key Account formats)+ Development of new products and technologies Show less -
Board Member | New Products & BusinessesTv Alphaville Jun 2019 - PresentSão Paulo E Região, BrasilAdvisor to the Presidency, he is responsible for supporting the entire definition of the group's strategy for New Products, New Businesses & Innovation, developing business models for all of Brazil.Highlight for the business model adopted for the licensing of the Fun Kids application.
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Chief Growth Officer (Cgo) | New Business, Products & PartnershipsWatch Brasil Apr 2020 - Dec 2022Leader of the company's Growth area, he was responsible for analyzing the market, potential new business and strategic partnerships, involving 360° of the internal areas to define new performance models, whether for negotiation with large accounts, product development and project management with customers.Key activities:+ Market analysis, trends and competitors, acting on opportunities+ Strategic planning of the group, focused on accelerating the distribution of content+… Show more Leader of the company's Growth area, he was responsible for analyzing the market, potential new business and strategic partnerships, involving 360° of the internal areas to define new performance models, whether for negotiation with large accounts, product development and project management with customers.Key activities:+ Market analysis, trends and competitors, acting on opportunities+ Strategic planning of the group, focused on accelerating the distribution of content+ Participation in the entire negotiation process of contracts with major accounts+ Development of new products, accelerating innovation and the customer's digital journey+ Marketing strategy definition (national and regional)+ Leadership of business and technology squads+ Negotiation and acquisition of content from programmers, HBO, Globo, Paramount, Sony, Stingray, Warner, among others Show less -
Executive Director Marketing & OperationsTeresa Perez Tours Mar 2020 - Jun 2022São Paulo, São Paulo, BrasilLeader of the company's Marketing & Operations, he was responsible for defining the entire strategy for products, brand, operations and customer experience (B2B and B2C) leveraging the digital journey and reducing costs, with a ~15% gain in the company's revenue.Key activities: + Strategic and marketing planning for the company+ Growth strategies, accelerating the growth of the business+ Management of all operational performance, acting on deviations+ Relationship… Show more Leader of the company's Marketing & Operations, he was responsible for defining the entire strategy for products, brand, operations and customer experience (B2B and B2C) leveraging the digital journey and reducing costs, with a ~15% gain in the company's revenue.Key activities: + Strategic and marketing planning for the company+ Growth strategies, accelerating the growth of the business+ Management of all operational performance, acting on deviations+ Relationship with the main tourism agencies/operators in the market+ Crisis Management, with emphasis on COVID-19 and its impacts on the market+ Definition of marketing strategy: brand positioning, communication, social networks+ Definition of new products/services for the market+ Participation/definition of purchases from other companies in the market+ Negotiation of contracts and management of all suppliers+ Review of all the company's processes, mapping opportunities+ Management of all the strategic projects of the company+ Vision for quality: NPS, Churn and other complaints+ Leadership of 200 people Show less -
Board Member | New Products & BusinessesTvn Nacional Telecom Ltda. Nov 2019 - Apr 2021São Luís, Maranhão, BrasilAdvisor to the President, supported the entire strategy for product launch/development throughout Brazil, analyzing market, proposing models for content negotiation and marketing strategies to accelerate sales and brand positioning (Brazil and regional vision).
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Vice President Of Affiliates | Disney & EspnThe Walt Disney Company 2012 - Jun 2019Leader of the company's Affiliates area, he was responsible for the entire strategy of Disney & ESPN Channels for Brazil, leading from strategic and commercial planning of the brands to the business model of content distribution, working with prospecting/relationships with clients, sales management, marketing strategy/Trade Marketing, finance & customer experience, accounting for ~85% of the company's annual revenue.Highlight for his leadership in the launch of the first HD sports… Show more Leader of the company's Affiliates area, he was responsible for the entire strategy of Disney & ESPN Channels for Brazil, leading from strategic and commercial planning of the brands to the business model of content distribution, working with prospecting/relationships with clients, sales management, marketing strategy/Trade Marketing, finance & customer experience, accounting for ~85% of the company's annual revenue.Highlight for his leadership in the launch of the first HD sports channel in Brazil (ESPN+), the first ON Demand platform (WatchESPN), VOD content through ESPN Play, the launch of the first HD Children's channel, with Disney HD, among other major projects.Key activities:+ VP strategic/commercial planning, aligned to the business strategy for both brands+ Market mapping and potential markets, focused on sales acceleration+ Relationship with companies such as Claro, Vivo, SKY, NET, among others+ Communication Strategy of Channels and/or Content: online, offline, POS+ Product Development, aligning these to market trends and customer profiles+ Planning/delivery of international streaming content via WatchESPN, ESPN 360 and ESPN Play+ Financial analysis focused on business profitability+ Event planning: national/international fairs and/or conventions + Management of innovation and technology projects+ Market Intelligence: consumer research/ B2B clients+ Trade Marketing actions, mainly for Disney Channels+ Leadership of 18 people directly and 400 in total Show less -
Director Of New Business & Affiliates | Disney & EspnThe Walt Disney Company 2005 - Dec 2011 -
Senior New Business ManagerEspn 2002 - 2005 -
New Business ManagerEspn 1999 - 2002 -
Sales Manager | AffiliatesTva Sistema De Televisao S A Jan 1993 - Nov 1998Leader responsible for the prospection/negotiation of TV channel franchises for the national market, working from market analysis, relationship with other operators and interface with channels. -
Project Specialist | Cad Cam CaeEngesa - Engenheiros Especializados S/A Jan 1986 - Apr 1992Responsible for the CAD CAM design of the electronic circuits and the technical documentation and library of the project components, working from project development in the electronics area, including processes and procedures.
Marcello Zeni Skills
Marcello Zeni Education Details
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Celint - Centro De Estudos Em Liderança E Governança IntegraisPfc - Councilor Training Program -
Leadership, Service And People Management -
Marketing -
Entrepreneurship -
Business Administration, Management And Operations
Frequently Asked Questions about Marcello Zeni
What company does Marcello Zeni work for?
Marcello Zeni works for Newco Paytv
What is Marcello Zeni's role at the current company?
Marcello Zeni's current role is Director of New Business and Affiliates.
What is Marcello Zeni's email address?
Marcello Zeni's email address is ma****@****spn.com
What schools did Marcello Zeni attend?
Marcello Zeni attended Celint - Centro De Estudos Em Liderança E Governança Integrais, University Of Central Florida, Fundação Getulio Vargas, Babson College, Universidade Paulista.
What skills is Marcello Zeni known for?
Marcello Zeni has skills like Marketing Strategy, Digital Marketing, Marketing Communications, Strategic Planning, Management, Advertising, Social Media Marketing, Business Strategy, Social Media, Marketing, Television, Entertainment.
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Marcello Zeni
Remote Service Leader, Technical Support, Network And Telemetry Designer, Trainer For Monitoring Sistems Ge HealthcareSan Michele All’adige
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