Marcello Zeni Email & Phone Number

São Paulo, Sp, Br

São Paulo, São Paulo, Brasil

Responsible for all the planning and distribution of the Group's Channels, acts throughout the business journey, leading market mapping, consumer trend analysis, new product development (with focus on innovation), as well as negotiations/relationships with customers.Key activities:+ Planning for the distribution of the company's content (Channels)+ Market mapping and potential customers+ Relationship with operators such as Claro, Vivo, TIM, Alloha, América Net, Brisanet,… Show more Responsible for all the planning and distribution of the Group's Channels, acts throughout the business journey, leading market mapping, consumer trend analysis, new product development (with focus on innovation), as well as negotiations/relationships with customers.Key activities:+ Planning for the distribution of the company's content (Channels)+ Market mapping and potential customers+ Relationship with operators such as Claro, Vivo, TIM, Alloha, América Net, Brisanet, Desktop, Vero, SKY, among others+ Definition and negotiation of products in Streaming Platforms, (e.g.: UOL, DirecTV Go, Samsung Plus, Pluto TV)+ Contract negotiation (acting in Key Account formats)+ Development of new products and technologies Show less

São Paulo E Região, Brasil

Advisor to the Presidency, he is responsible for supporting the entire definition of the group's strategy for New Products, New Businesses & Innovation, developing business models for all of Brazil.Highlight for the business model adopted for the licensing of the Fun Kids application.

Leader of the company's Growth area, he was responsible for analyzing the market, potential new business and strategic partnerships, involving 360° of the internal areas to define new performance models, whether for negotiation with large accounts, product development and project management with customers.Key activities:+ Market analysis, trends and competitors, acting on opportunities+ Strategic planning of the group, focused on accelerating the distribution of content+… Show more Leader of the company's Growth area, he was responsible for analyzing the market, potential new business and strategic partnerships, involving 360° of the internal areas to define new performance models, whether for negotiation with large accounts, product development and project management with customers.Key activities:+ Market analysis, trends and competitors, acting on opportunities+ Strategic planning of the group, focused on accelerating the distribution of content+ Participation in the entire negotiation process of contracts with major accounts+ Development of new products, accelerating innovation and the customer's digital journey+ Marketing strategy definition (national and regional)+ Leadership of business and technology squads+ Negotiation and acquisition of content from programmers, HBO, Globo, Paramount, Sony, Stingray, Warner, among others Show less

São Paulo, São Paulo, Brasil

Leader of the company's Marketing & Operations, he was responsible for defining the entire strategy for products, brand, operations and customer experience (B2B and B2C) leveraging the digital journey and reducing costs, with a ~15% gain in the company's revenue.Key activities: + Strategic and marketing planning for the company+ Growth strategies, accelerating the growth of the business+ Management of all operational performance, acting on deviations+ Relationship… Show more Leader of the company's Marketing & Operations, he was responsible for defining the entire strategy for products, brand, operations and customer experience (B2B and B2C) leveraging the digital journey and reducing costs, with a ~15% gain in the company's revenue.Key activities: + Strategic and marketing planning for the company+ Growth strategies, accelerating the growth of the business+ Management of all operational performance, acting on deviations+ Relationship with the main tourism agencies/operators in the market+ Crisis Management, with emphasis on COVID-19 and its impacts on the market+ Definition of marketing strategy: brand positioning, communication, social networks+ Definition of new products/services for the market+ Participation/definition of purchases from other companies in the market+ Negotiation of contracts and management of all suppliers+ Review of all the company's processes, mapping opportunities+ Management of all the strategic projects of the company+ Vision for quality: NPS, Churn and other complaints+ Leadership of 200 people Show less

São Luís, Maranhão, Brasil

Advisor to the President, supported the entire strategy for product launch/development throughout Brazil, analyzing market, proposing models for content negotiation and marketing strategies to accelerate sales and brand positioning (Brazil and regional vision).

Leader of the company's Affiliates area, he was responsible for the entire strategy of Disney & ESPN Channels for Brazil, leading from strategic and commercial planning of the brands to the business model of content distribution, working with prospecting/relationships with clients, sales management, marketing strategy/Trade Marketing, finance & customer experience, accounting for ~85% of the company's annual revenue.Highlight for his leadership in the launch of the first HD sports… Show more Leader of the company's Affiliates area, he was responsible for the entire strategy of Disney & ESPN Channels for Brazil, leading from strategic and commercial planning of the brands to the business model of content distribution, working with prospecting/relationships with clients, sales management, marketing strategy/Trade Marketing, finance & customer experience, accounting for ~85% of the company's annual revenue.Highlight for his leadership in the launch of the first HD sports channel in Brazil (ESPN+), the first ON Demand platform (WatchESPN), VOD content through ESPN Play, the launch of the first HD Children's channel, with Disney HD, among other major projects.Key activities:+ VP strategic/commercial planning, aligned to the business strategy for both brands+ Market mapping and potential markets, focused on sales acceleration+ Relationship with companies such as Claro, Vivo, SKY, NET, among others+ Communication Strategy of Channels and/or Content: online, offline, POS+ Product Development, aligning these to market trends and customer profiles+ Planning/delivery of international streaming content via WatchESPN, ESPN 360 and ESPN Play+ Financial analysis focused on business profitability+ Event planning: national/international fairs and/or conventions + Management of innovation and technology projects+ Market Intelligence: consumer research/ B2B clients+ Trade Marketing actions, mainly for Disney Channels+ Leadership of 18 people directly and 400 in total Show less

Leader responsible for the prospection/negotiation of TV channel franchises for the national market, working from market analysis, relationship with other operators and interface with channels.

Responsible for the CAD CAM design of the electronic circuits and the technical documentation and library of the project components, working from project development in the electronics area, including processes and procedures.

Pfc - Councilor Training Program

Leadership, Service And People Management

Mba, Marketing

Entrepreneurship

Bacharelado, Business Administration, Management And Operations