Marcello Berland Email and Phone Number
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Business Transformation Executive, seasoned in C-level leadership roles, with extensive expertise in eCommerce, Commercial, and P&L management. Proficient in critical thinking, leadership, problem-solving, decision-making, team building, business storytelling, and deal-making. Experience spanning eCommerce, Retail, Consumer, Consulting, and SaaS Solutions across international markets. Formerly in leadership roles at McKinsey & Company and Shopee Sea Ltd.Passionate about driving market disruption, fostering strategic business partnerships, and innovating through digital product development and new technologies, including both cloud-based and on-premise solutions. Led meaningful growth and market innovation around eCommerce, marketplace, cross-border, and digital products for key retailers in Latin America. This involves optimizing online platforms, launching new APP's, enhancing Buyer navigation and purchasing experiences, as well as improving Seller services and overall satisfaction.Seasoned in finance, with a heavy background in managing P&L and key performance indicators. With a strong commercial acumen, I've structured acquisition and farming teams across multiple industries, covering B2B, B2B2C, and B2C. Implemented collaborative work with HR to develop high-performance and motivated teams, providing a conducive professional environment and guidance for individuals to thrive within the organization. Well-versed in organizational design structures and related costs in Brazil and Latin America.Educational credentials: MBA in Digital Product Management (Nuclio Digital School, Spain), Executive studies related to General Management (Wharton, USA) and Entrepreneurship (Babson, USA), Post-graduation in Business Administration (FGV, Brazil), and Bachelor's degrees in Economics (USP, Brazil) and Business Administration (FGV, Brazil).Fluent in English, Portuguese, and Spanish.
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Strategic Advisor And InvestorBc MaytanState Of São Paulo, Brazil
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Commercial Vice PresidentMultilaser Industrial S/A Jan 2024 - PresentSão Paulo, São Paulo, BrOversees the organization’s sales strategy, pricing, and commercial operations across diverse channels, including B2B Retail, B2C eCommerce and Marketplaces, while steering the growth and strategic development of prominent consumer electronics brands such as Multi, Pulse, DJI, Toshiba, Razer, and Targus.
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Marketplace & Crossborder, General ManagerRipley Chile Nov 2022 - Dec 2023Santiago, ClLed the multi-country marketplace business across Latam, overseeing domestic and crossborder sellers, with responsibilities spanning commercial farming and hunting, digital marketing, monetization, retail media, operations, fulfillment, digital payments and fraud prevention. Guided digital product development, mapping out and approving UX and Seller solutions for web, mobile, app, and seller platforms. Spearheaded cloud solutions collaborations with strategic tech partners like AWS and Mirakl, driving business transformation projects that enhanced conversion rates and NPS. Notable initiatives included search results optimization, checkout streamlining, introduction of new payment methods, enhanced user navigation, personalized user experiences, simplified Seller uploads, and product ad monetization.Spearheaded the conceptualization, design, and management of the Ripley APP, achieving the #1 ranking Shopping APP within just 30 days of release on both Android and IOS Stores. -
Ceo Country Manager ChileShopee Jun 2021 - Sep 2022Singapore, Singapore, SgLaunched and managed Shopee Chile while simultaneously serving as Director for Shopee Brazil, overseeing the entire Chilean business encompassing Crossborder and Local operations.Led efforts in operation setup, HR hiring, logistics and payments strategic vendors negotiation, Customer UX, Sellers acquisition and farming, Sellers solutions, tailored digital product, APP launch, P&L and investment management, including marketing and logistics free shipping policy. -
Director Brazil, Transformation Office, Fp&A, Business DevelopmentShopee Feb 2021 - Jun 2022Singapore, Singapore, SgDriving Business Transformation by leading Shopee Brazil's evolution from a niche crossborder player to a prominent local marketplace.Throughout my tenure, Shopee achieved remarkable growth, notably reaching market positions:#2 GMV (below #1 Mercado Livre)#1 Transactions Orders (ahead of #2 Mercado Livre)#1 Traffic and MAU (monthly active users)#1 Shopping APP (both Android and IOS Stores)#1 Local Sellers (achieving +2 million local Sellers)Strategically oversaw FP&A and Investment Management, including Marketing and Logistics Free Shipping Policy as pivotal components of my role.Led Business Development related to Seller acquisition and management (hunting & farming), overseeing strategy, the commercial team, and negotiating key partnerships with technology solutions (ISVs and ERPs), as well as managing relationships with brands and sellers.Directed the development of the Market Intelligence area, mapping competitors, and defining strategic direction for Shopee's positioning.
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Business AdvisorBc Maytan Sep 2019 - Feb 2021Provided strategic advisory for complex problem-solving and critical business decisions, including clients whose businesses were significantly impacted by pandemic-related lockdowns.
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Head Of Saas Solutions, Retail Virtual Reality, Latin AmericaKantar Jan 2018 - Sep 2019London, GbResponsible for sales development, crafting technical proposals, implementing solutions, and managing customer relationships, with P&L accountability.Key Achievement: Secured a 2-year contract through a competitive tender process for the implementation of a Virtual Reality solution with a prominent global corporation. -
CeoBev Group Jan 2017 - Dec 2017General management of a wine importing and distribution company, with a hands-on role covering Finance, Legal, Supply Chain, Importation, Logistics, Distribution, Sales, Marketing, and Human Resources.
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Managing Director Brazil & Latin AmericaInreach Global Consulting Jun 2015 - Dec 2016London, GbStartup Head responsible for launching operations in Brazil and Latin America. Key projects included Retail Merchandisers, Factory relocation, and International Expansion, with a focus on market entry into the USA. -
Sr Expert | Consumer Goods & Retail, Latin AmericaMckinsey & Company Nov 2011 - May 2015UsConcurrently overseeing projects across Brazil, Argentina, Chile, Colombia, Mexico, and Peru, spanning a diverse range of topics, primarily within the Consumer and Retail industries.Among the noteworthy projects are post-merger and acquisition integrations, enhancing operational efficiency, and optimizing market entry strategies.Key Achievement: Spearheaded a 12-month post-merger integration for a Brazilian multinational, unifying its international subsidiary with three acquired operations abroad. -
Business Development, Latin AmericaSonos, Inc. Jan 2011 - Sep 2011Santa Barbara, Ca, UsI crafted the financial and business strategic planning for Brazil and Mexico, and identified/selected distributors in Mexico. -
Business Unit Director | International MarketsSchincariol Nov 2009 - Jan 2011Head of Schincariol's international business division, overseeing expansion strategy, distributor growth and international agreements, branding and marketing, manufacturing and export logistics, as well as business and financial outcomes.Key achievement: Successfully launched operations in 5 prominent U.S. markets (MA, FL, NY, NJ, CA) and 6 key South American markets (Argentina, Colombia, Paraguay, Uruguay, Bolivia, Surinam).Notably, Schincariol was acquired by Japanese Kirin in 2011 and subsequently by Heineken in 2017. -
Sr Commercial Manager - Indirect ChannelSchincariol Apr 2008 - Nov 2009Oversaw the Distributors channel, yielding annual sales of USD 1.8 billion, while administering a budget of USD 28 million (CAPEX & OPEX) and supervising a team of 45 employees (2009 figures).Managed a network of 230 exclusive distributors, including both company-owned and third-party distributors, with a primary focus on preserving channel profitability (P&L). Assumed a pivotal role in making contract renewal decisions and executing area restructuring.Championed a comprehensive restructuring of the distributor network, culminating in the closure of 16 non-strategic in-house operations and successful negotiations with investors for their acquisition.
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Country ManagerIntegration Consulting Argentina Oct 2003 - Mar 2008Led the operation in Argentina, overseeing projects in Spanish Latam. As a startup leader, I held responsibility for Sales, Finance, Legal, HR, and Marketing.Key achievement: Spearheaded the development of the Nokia Key Account, transforming it into Integration's largest worldwide client during 2005, 2006, and 2007.
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Senior ConsultantIntegration Consulting Brazil Oct 2000 - Oct 2003Managed projects and led business development, with a primary focus on go-to-market, particularly within the FMCG industry.
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Marketing Coordinator For Distribution In Sao PauloAmbev Oct 1998 - Oct 2000São Paulo, Sp, BrCoordinated Merchandising and Telemarketing teams, led events negotiation, managed routing optimization for delivery and sales field team, and oversaw the execution of distributor strategic planning and excellence plan.
Marcello Berland Skills
Marcello Berland Education Details
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The Wharton SchoolGeneral -
Nuclio Digital SchoolDigital Product Management
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Babson CollegeEntrepreneurship/Entrepreneurial Studies
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Fgv Eaesp - Escola De Administração De Empresas De São Paulo Da Fundação Getulio VargasGeneral
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Fgv Eaesp - Escola De Administração De Empresas De São Paulo Da Fundação Getulio VargasAccording To Porter'S Metodology
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School Of Economics, Business And Accounting At The University Of São PauloEconomics
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Fgv Eaesp - Escola De Administração De Empresas De São Paulo Da Fundação Getulio VargasBusiness Administration
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The University Of Texas At AustinInternational Marketing
Frequently Asked Questions about Marcello Berland
What company does Marcello Berland work for?
Marcello Berland works for Bc Maytan
What is Marcello Berland's role at the current company?
Marcello Berland's current role is Strategic Advisor and Investor.
What is Marcello Berland's email address?
Marcello Berland's email address is be****@****ail.com
What schools did Marcello Berland attend?
Marcello Berland attended The Wharton School, Nuclio Digital School, Babson College, Fgv Eaesp - Escola De Administração De Empresas De São Paulo Da Fundação Getulio Vargas, Fgv Eaesp - Escola De Administração De Empresas De São Paulo Da Fundação Getulio Vargas, School Of Economics, Business And Accounting At The University Of São Paulo, Fgv Eaesp - Escola De Administração De Empresas De São Paulo Da Fundação Getulio Vargas, The University Of Texas At Austin.
What skills is Marcello Berland known for?
Marcello Berland has skills like Negotiation, Team Leadership, Strategic Planning, Sales Management, International Development, Marketing Strategy, Channel Management, Corporate Relations, Branding Development, Pricing Strategy, General Administration, Distribution Management.
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