Clients: SKY, Bayer, Legambiente, Fineco bank, RePower, IGEA SpA, QVC, Henkel, AXN, RCS Mediagroup, Libero Srl, Juventus FC, Bonduelle, Vodafone, Gruppo Miroglio.

I was in charge for the creative dept management. Working on: 360° tv formats (concept and packaging), always developing every side of the format for its correct and powerful use on any digital platform; live and near-live sports events service concept and packaging (“Serie A Tim” live and near-live mobile tv; Germany2006 Captain’s Diary with Fabio Cannavaro); content, interface design and production for Barilla’s Alixir temporary stores; user interfaces for multi-platform portals and P2P based IPtv.

At Mytv I was in charge for the creative direction on all the projects of the company and its clients. Here I’ve learned how to manage a young people creative team to get the best for the company and for themselves. I’ve also empowered my communication skills delivering strong concepts and visuals to create web tv formats and any-media-user interfaces. In five years I have been involved in creative-editorial-hitech projects, always creating innovative products and solutions for any needs of the company and its clients.Some example:Mytv’s user interfaces and tv formats packaging and promos; FinecoBank corporate web tv; “Come tu mi vuoi” web tv participation format (2002); Viral videos and web cartoons for clients such as Bmw, Ferrero, Barilla, Enel, Universal Music, Telecom Italia; TI Interactive Flagship Stores (2003); Rai DTT user interfaces for stand alone and content related apps; Tim Spot (Mobile adv) channels design and development.

After short experiences as a graphic designer freelance during my studies, I’ve joined the Adv world working at Young&Rubicam Italia for about 3 years and half.I’ve been worked on offline and online advertising campaign for clients such as Barilla, Telecom Italia, Pirelli, Kraft, Rcs, Danone, Blockbuster Italia.