Reporting to the CEO, I am responsible for the team in charge of the loyalty strategy and customer data management across all group Brands (Prénatal, Toys Center, Bimbostore, FAO Schwarz). Specifically:- CRM: governance of our loyalty programs, customer engagement, contact strategy and marketing automation- Voice Of Customer & Customer Experience- Customer Service- Data Science & Customer Insights- In-Store XP: Omnichannel projects, Digital CX, and digitization of our sales force- Digital Innovation & PMO

Reporting to the Toys Center & Bimbostore Unit Chief, I am in charge of the overall digital strategy of the 2 retail brands. Specifically, I am responsible of the following areas:- E-commerce strategy, development and P&L for the online D2C stores of both brands (toyscenter.it and bimbostore.com)- CRM: loyalty program, customer service, email marketing strategy and execution, voice of customer- Data science- Omnichannel and in-store experience- Digital innovation and project management

Reporting to the CEO, I am responsible for launching, managing and growing PUPA’s official online store and I am in charge of e-commerce P&L. I succesfully opened our D2C e-commerce business on Saleseforce CommerceCloud in 10 European markets, each of them with a localised product catalogue, country-specific promo calendar and dedicated digital marketing plan. Implementing an agile approach to the whole project, I run a continuous improvement of the online experience with a focus on personalisation and mobile readiness, boosting total revenues and convertion rate. During the 2020 pandemic, I succesfully scaled our tools and processes (logistics, customer service, etc.) to keep offering an excellent, beyond expection, customer experience. Managing a team of 3 people, I am also in charge of CRM and marketing automation initiatives, with a constant growth in engagement KPIs and generated revenues, online and in our brick & mortar shops.

Reporting to the Digital, E-Commerce and CRM Director, I'm leading the worldwide execution of Furla's digital strategy. Specifically, I am responsible for the e-commerce replatforming, relaunch and expansion based on Salesforce CommerceCloud (formerly Demandware) and for the implementation of CRM tools and processes.

Reporting to the Digital & Communication Director, I take care of an important network of online stores, featuring relevant brands such as KIKO Milano, Madina, Womo and Atalanta BC. With a focus on fast international growth and a strong relationship with our brick & mortar shops, I work to ensure the successful delivery of any project regarding e-commerce, mobile and CRM. I manage the day by day routine between our business/marketing team and the IT Department for any technological and operational feature of our online network. A secondary but appreciated part of my job is to help the daily workflow of the team promoting the diffusion of agile tools and removing obstacles to successful team collaboration.

As a member of the Digital Department and reporting to Head of Digital, I take care of any activity related to MTV.it, one of the most important entertainment web sites in Italy (at the time). I'm in charge of UX design and project management for relevant products such as MTV On Demand or MTV Charts and I deal with the online presence of MTV's main shows, cross-media initiatives and events.