Marcello Caetano Email & Phone Number

Rio De Janeiro, Brazil

Marketing Manager with a proven track record in:- Leading high-performing marketing teams.- Developing and executing comprehensive marketing strategies.- Managing budgets and achieving key performance indicators (KPIs).- Building and maintaining strong relationships with agencies and media partners.- Driving lead generation and conversion through digital campaigns.- Leveraging various digital platforms (Apto.VC, Facebook, Google, etc.) to maximize ROI.-… Show more Marketing Manager with a proven track record in:- Leading high-performing marketing teams.- Developing and executing comprehensive marketing strategies.- Managing budgets and achieving key performance indicators (KPIs).- Building and maintaining strong relationships with agencies and media partners.- Driving lead generation and conversion through digital campaigns.- Leveraging various digital platforms (Apto.VC, Facebook, Google, etc.) to maximize ROI.- Implementing innovative marketing solutions and technologies. Show less

Rio De Janeiro, Brazil

Marketing Senior Analyst with a proven track record of driving growth and optimizing marketing operations. Key responsibilities include:- Leading digital transformation projects, including CRM integrations and automation.- Building and managing high-performing digital marketing teams and processes.- Driving lead generation and nurturing strategies to fuel sales pipeline.- Collaborating with agencies to execute effective digital campaigns and optimize media spend.-… Show more Marketing Senior Analyst with a proven track record of driving growth and optimizing marketing operations. Key responsibilities include:- Leading digital transformation projects, including CRM integrations and automation.- Building and managing high-performing digital marketing teams and processes.- Driving lead generation and nurturing strategies to fuel sales pipeline.- Collaborating with agencies to execute effective digital campaigns and optimize media spend.- Developing and implementing data-driven marketing strategies to improve ROI.- Creating and managing engaging content across multiple digital channels.- Providing actionable insights through detailed performance reporting.Key Achievements:- Significantly increased sales generated from digital leads.- Reduced cost per lead (CPL) and customer acquisition cost (CAC).- Developed a comprehensive training program to equip sales teams with digital marketing knowledge. Show less

Rio De Janeiro, Brazil

Digital Transformation Leader at Rede Windsor. Successfully led the digital transformation of a major hotel chain, driving significant growth and innovation.Key responsibilities included:- Implementing cutting-edge marketing automation solutions (Oracle Eloqua) and building new websites (Greenhouse) for the hotel chain and its restaurants.- Leading a high-performing marketing team and collaborating closely with the commercial department to develop and execute integrated… Show more Digital Transformation Leader at Rede Windsor. Successfully led the digital transformation of a major hotel chain, driving significant growth and innovation.Key responsibilities included:- Implementing cutting-edge marketing automation solutions (Oracle Eloqua) and building new websites (Greenhouse) for the hotel chain and its restaurants.- Leading a high-performing marketing team and collaborating closely with the commercial department to develop and execute integrated marketing strategies.- Driving digital transformation and brand repositioning initiatives.- Implementing a data-driven approach to marketing, leveraging analytics and insights to optimize campaigns and improve ROI.Key achievements:- Increased website revenue by 142% in one year.- Expanded e-commerce channel and improved market share.- Implemented a predictive lead nurturing program using machine learning.- Successfully repositioned the brand to drive customer engagement and loyalty. Show less

Rio De Janeiro, Brazil

Digital Marketing Tutor

Rio De Janeiro, Brazil

Marketing Analyst with a proven track record of driving revenue growth and enhancing customer engagement. Successfully led the development and implementation of a comprehensive loyalty program, resulting in significant increases in direct bookings and customer satisfaction.Key responsibilities included:- Developing and launching a successful loyalty program (Othon Special Guest).- Establishing and tracking key performance indicators (KPIs) to measure marketing… Show more Marketing Analyst with a proven track record of driving revenue growth and enhancing customer engagement. Successfully led the development and implementation of a comprehensive loyalty program, resulting in significant increases in direct bookings and customer satisfaction.Key responsibilities included:- Developing and launching a successful loyalty program (Othon Special Guest).- Establishing and tracking key performance indicators (KPIs) to measure marketing effectiveness.- Creating innovative products and packages for accommodation and F&B.- Contributing to brand positioning and product development across the portfolio.- Overseeing the execution of marketing plans and campaigns.- Managing digital media campaigns and partnerships with agencies (PMWEB).- Implementing and managing a robust online reputation management strategy.- Leveraging CRM to drive targeted marketing campaigns and customer relationships.- Providing training and support to hotel teams on CRM and reputation management.Key achievements:- Increased direct bookings by 400% in one year.- Boosted website contribution to total bookings by 16 percentage points.- Achieved industry-leading email marketing metrics (open rates, click-through rates).- Increased email marketing revenue by 58% in one quarter.- Optimized Facebook Ads spend to reach a larger and more qualified audience. Show less

Rio De Janeiro, Brazil

• Monitoring of KPI's e-commerce• Strategic management and performance analysis of Digital Media (website, Facebook, Twitter and Instagram)• Maintenance website on Wordpress platform• Creating and Editing graphic elements (Printed and Digital)• Video production• Email Campaign Management marketing• Interface with agency• New partnerships Prospecting

Rio De Janeiro E Região, Brasil

• Manager of the e-commerce. Updating, purchasing approval, release courses and access reports (Google Analytics)• Responsible for all digital actions to attract new students, including digital media advertising (Adwords, Facebook Ads and Display Network)• Creative production of digital and printed materials• Social Networks Management and brand monitoring• Sales Reports • Email Marketing

Rio De Janeiro E Região, Brasil

• Responsible for the operation of the Marketing area reporting to the CEO• Interface with Advertising Agencies• Responsible for optimizing email marketing with increased conversion and lower costs• Social Networks Management• Coordination National Events (Most 30 cities)• Negotiation with suppliers• Planning and Development Digital Actions to attract new students• Analysis of competition and consumer profile• Blog and Site Update

Rio De Janeiro E Região, Brasil

• Market Research • Management of the digital's channels on Social Networks (Facebook and YouTube)• Planning and Development of the new website• Organization of the Mailing List• Negotiating with communication graphic material suppliers

Bachelor, Advertising

Projeto Final: De craque à estrela: A transformação de jogadores de futebol pelo marketing esportivo

Analista De Marketing, Marketing And Sales

Activities and Societies: Participante do grupo vencedor do Jogo de Negócios do Curso de Marketing e Vendas Capacitar jovens profissionais.

Master Of Business Administration (Mba), Marketing Digital Estratégico

Activities and Societies: Monografia: "Do tradicional ao digital: O ciclo de comportamento de consumo da Geração Y" orientada por Luiz.

Pós-Graduação Em Marketing E Growth