Marcello Capraro Email & Phone Number

In this role, directly reporting to the Corporate Consumer Health Director, I'm responsible for the development of the eCommerce channel in the different countries in which the Menarini Consumer Health business unit is present. Specific focus on China cross border eCommerce business.Main activities and responsibilities- eCommerce operation in Italy: channel strategy definition, logistic processes reengineering, strategic partnership management, marketing activities planning and implementation, KPIs definition, channel P&L.- eCommerce coordination in WE: local markets study, local organizations setup, operational processes rollout, monthly alignments lead- eCommerce (and digital) evangelist for the Menarini Group affiliates

Firenze, Italia

In this role, directly reporting to the Corporate Director ICT, Organizational Development and Digital Innovation, I'm responsible for the strategic design and implementation of the digital roadmap of Menarini Group. Main focus on the Consumer Health business unit. Leadership of multifunctional enlarged project teams.In Menarini I joined a brand new department of which I actively helped define mission and operative models.Main activities and responsibilities- Act as incubator and accelerator to help the Group leapfrog and fully catch the digital opportunities also through partnership with third parties, innovative start-ups and empowered customers, while ensuring proper governance is in place- Promote and infuse digital across the Group with the objective to support overall digital transformation- Establish open innovation and collaboration with external innovators (start-up, e-patients, etc.)- Develop, together with Consumer Health BU directors, Menarini Group digital strategy- Support the monitoring and tracking of initiatives through a set of KPIs- Support/stimulate thinking around cost synergies, make or buy and when required link up with ICT

Milan Area, Italy

I'm responsible for the definition and the implementation of the the digital roadmap of Autogrill. Main focus on:- customer relationship processes through mobile and wearable devices.- mobile wallets and in store proximity payments

Milan Area, Italy

As Account and Project Manager, I'm the Marketing Department interface for all the ICT needs in terms of new developments and tools supporting the business.In short, I try to translate business needs in platforms/application systems, being in charge of economics and full life cycle (from idea generation to go to market) of programs and projects that address strategic Group business needs with IT financial management approach (Business Case and ROI evaluation, P&L, KPI monitoring, cost control, service fees).Focus on Marketing & Sales, Customer Relationship & Loyalty, Digital & Mobile areas

In charge of collecting and evaluating business requisites, settin up project plans to modify and evolve Back Office Platform accordingly. Perform System design. Leading supplier and development process. Control and validate project deliverables and Quality of Software System. Design Functional Test Case. Support Transition to Operation and Transition to Business. Design and Setup Governance model. Support Strategic Program not directly linked with Back Office Platform. Lead BPM Platforms development and possible integration with the Google Apps.

Involved in international programs of business transformation, I’m in charge to understand and clarify the customer requirements and turn them into Software solutions that meet customer expectations, managing the resources assigned to each projects.My main tasks are software design, development managing and transition to service. Implementation and roll out to Group subsidiaries of group platforms and processes.

As Back Office Platform supervisor I’m in charge of supporting Business on Platform daily use both for bug fixing and evolution. Leading supplier and development process.Back Office model consolidation and development of industry specific tolls to oil management.Involved on Corporate HR development project.

Presa in carico, gestione ed evoluzione degli applicativi di back office aziendale di sede e di store per le countries europee del gruppo.

Master Of Arts (M.A.), Political Economy, 105/110

Tesi di laurea in Geografia Economica dal titolo: "Le dinamiche di localizzazione delle imprese dell'ICT alla luce della New Economic.

Executive Certificate In Management And Leadership

Completed programs: - Platform Strategy: Building and Thriving in a Vibrant Ecosystem - Strategic Marketing for Technical Executive.