Marcello Cicalò Email and Phone Number
Marcello Cicalò work email
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Marcello Cicalò personal email
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I have worked in the luxury hospitality industry for over 20 years, leading cultural change, and overseeing multiple refurbishment and branding projects.My core competencies include sales, marketing, operations, finance, and general management, with a specialization in resorts, spas, and urban resorts. I have worked with family-owned hotels and international corporations alike as well as investment funds, developing partnerships with prestigious brands and networks. I am passionate about sustainability in the hospitality sector and advocate for environmental and social responsibility. My professional philosophy is based on trust, which I believe is the cornerstone of excellence, customer satisfaction, and shareholder profitability. I strive to create collaborative environments where collective efforts lead to exceptional results.My mottos are: #buildtrust#peoplefirst#striveforexcellenceandnotforperfection#workhardplayharder
Bluserena
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Chief Executive OfficerBluserena Nov 2022 - PresentPescara, Pe, ItBluserena is a hotel group currently present in some of the most beautiful regions of Italy (Sardinia, Sicily, Puglia, Calabria and Piedmont), with 13 resorts and hotels, a total of 4,500 rooms, over 100m euro turnover and 2,500 employees in peak season. Family, sea, and snow are the core of the business. Following the acquisition by the international investment fund Azora European Hotel & Leisure, as CEO I will lead Bluserena to a new chapter of life and further development.
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Group Director Of OperationsItalian Hospitality Collection Feb 2020 - Oct 2022Milano, Mi, ItResponsible at P&L level for all IHC hotels (5 hotels & resorts, several thermal spas, a total of 714 keys, approx €55m turnover). Leading corporate team, operations at property level and commercial strategies in delivering incremental results. Leading cultural change, following the acquisition of Italian Hospitality Collection by a large international investment fund.Three refurbishment capex projects (Chia Laguna Resort, Grotta Giusti, Fonteverde).Three international brands plug in (Conrad Chia Laguna Sardinia, Baia di Chia Resort Sardinia Curio Collection by Hilton, Grotta Giusti Autograph Collection). Hotels part of Italian Hospitality Collection:Tuscany: Fonteverde; Grotta Giusti; Bagni di PisaSardinia: Chialaguna ResortItalian Alps: Le Massif (Courmayeur) -
Group Director Of Sales And MarketingItalian Hospitality Collection Jan 2015 - Sep 2020Milano, Mi, ItProviding strong leadership to a team of 40 FTEs across HQ and five hotels, inc. PR and Sales Representation Agencies in Russia, UK, Italy, Germany, France, USA, and Ukraine; Member of the Executive Committee and reporting to the CEO.Leading the launch of the new brand and corresponding relaunch of existing hotels with responsibility for all sales, revenue, marketing, PR and digital activities, including all sales and marketing activities for a newly built hotel. Developing partnerships with The Leading Hotels of the World, Virtuoso, American Express, and Traveller Made. Hotels part of Italian Hospitality Collection:Tuscany: Fonteverde; Grotta Giusti; Bagni di PisaSardinia: Chialaguna ResortItalian Alps: Le Massif (Courmayeur)
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Director Of SalesRome Cavalieri, Waldorf Astoria Hotels & Resorts Dec 2012 - Jan 2015Rome, Rm, ItFull responsibility for managing and developing the entire sales team for both MICE & Leisure Worldwide, and overseeing luxury network relationships with FH&R, Virtuoso, Ensemble & Signature, reporting to the Commercial Director.Developed business and Sales across the USA and Middle East markets with extensive travel; managed the relationship with all Hilton International Sales offices around the world; devised a new sales plan to attract royal families from the Middle East -
Operations ManagerForte Village Resort Feb 2012 - Dec 2012S. Margherita Di Pula, Cagliari (Sardinia), ItPart of FH&R and Leading Hotels of the World, and 14 times awarded World Leading Resort, Forte Village has one of the highest ADR in Europe, blending tradition, comfort and wellbeing, and epitomizing “made in Italy” charm and style with 8 unique hotels, a total of 750 rooms, 21 restaurants, extensive SPA facilities. -
Sales & Marketing ManagerForte Village Resort Jan 2010 - May 2012S. Margherita Di Pula, Cagliari (Sardinia), ItPart of FH&R and Leading Hotels of the World, and 14 times awarded World Leading Resort, Forte Village has one of the highest ADR in Europe, blending tradition, comfort and wellbeing, and epitomizing “made in Italy” charm and style with 8 hotels, a total of 750 rooms, 21 restaurants, extensive SPA facilities.
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Head Of Mice Dept.Delphina Hotels & Resorts Oct 2004 - Jan 2010Palau - Sardinia, Ss, ItMy task is to develop all the MICE segment for the entire hotel chain (7 hotels - four and five stars – around 2.000 rooms and 4.000 bed spaces, 6 wellness centres, 26 restaurants). I have the full responsibility of the business unit, including P&L. In 5 seasons (hotels are open from May to October) I have managed over 450 events (incentive, meetings, leisure groups, product launches) from 20 to 600 rooms per night. I have been also directly involved in the rapid growth of the Group, mainly in the strategic part, sales & marketing development, including 4 hotels start-up and openings; 2 five-star opening; 6 spa and thalasso centres opening; launch of a new charter boat company.I was hired in 2003 for the start-up of the department. I report directly to the President and Board. -
Sales Manager, Mice Dept.Delphina Hotels & Resorts Feb 2003 - Oct 2004Palau - Sardinia, Ss, It• Successfully managed the entire process of start up of the department in 2003.• Creation of portfolio of prospect clients, definition of marketing and sales strategy• Efficiently managed all the promotional activities world wide (as fairs, shows, sales calls, telemarketing, other marketing and communication tools)
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Board MemberSardegna Convention Bureau Jun 2008 - Jul 2009
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Business Development ConsultantDelphina S.R.L. Apr 2001 - Jan 2003I was hired to work on the business plan for a start-up of a new business related to import-export in Japan.
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Regional Manager, AzAfs Intercultura Oct 1997 - Apr 2001Colle Di Val D'Elsa, Toscana, ItMy task was to develop new strategies and put them into action in order to maximize growth; train all the volunteers of my region - about 150 people of different ages and background - and be a mentor for them; lead the annual regional meeting to prepare the action plan; develop new key contacts with prospect sponsors (firms and public administration), organize all the board meetings and conferences. I have been working with partners of over 50 nationalities.
Marcello Cicalò Skills
Marcello Cicalò Education Details
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Cornell UniversityStrategy -
Texas Mccombs School Of BusinessInnovation Management
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Escp Business SchoolBusiness Administration
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Tongji UniversityEmerging Countries And Innovation Management
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Escp Business SchoolFinance
Frequently Asked Questions about Marcello Cicalò
What company does Marcello Cicalò work for?
Marcello Cicalò works for Bluserena
What is Marcello Cicalò's role at the current company?
Marcello Cicalò's current role is CEO, Bluserena Hotels & Resorts | Sustainability in the Hospitality Sector Advocate | Father | Leading with Trust and Integrity.
What is Marcello Cicalò's email address?
Marcello Cicalò's email address is ma****@****ail.com
What schools did Marcello Cicalò attend?
Marcello Cicalò attended Cornell University, Texas Mccombs School Of Business, Escp Business School, Tongji University, Escp Business School.
What are some of Marcello Cicalò's interests?
Marcello Cicalò has interest in Team Building, Trekking, Reading, Sales, Blues, Skiing, Rock Climbing, Incentives, Waterskiing, Music.
What skills is Marcello Cicalò known for?
Marcello Cicalò has skills like Event Management, Hotels, Hospitality Industry, Management, Marketing, Hospitality, Tourism, Business Planning, Sales, Resorts, Market Research, Leadership.
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