The most successful companies don't just tell any story, they tell the right one in the right way.In a world where competition is fierce and customers are fickle, a unified story is the ultimate secret weapon. With a clear, cohesive narrative, organizations can outmaneuver their rivals, achieve faster growth, and solidify their position as industry leaders. I help guide and align executive leaders and employees around strategic vision, category and narrative to help them place Story at the center of their business so the can own the category and dominate the markets.If you want to thrive in today's market, you need a business strategy that places Story at the forefront.

San Francisco Whisky, Society, (SFWS) is the largest private whisk(e)y club in Northern California. We spend a lot of time obsessing about all things whisky related, including weekly tastings with brands, monthly private barrels, spirits education, parties and our own whisky festival, Fog City Social.

I managed the day to day creative needs and staff of the organization while helping to build the WESTERNIZED brand into a creative powerhouse in the San Francisco Bay Area.Contracted out as AD and ACD to the following agencies:McCann Worldgroup, Goodby Silverstein & Partners, Publicis Groupe, Venables Bell & Partners, Draft FCB

As one of the hosts of SFMOGRAPH I help bring inspiring creative, cutting edge technology, and incredible talent to the advertising, design, & production community of the San Francisco Bay Area. We invite engaging guest speakers to share their experiences and knowledge with the community through our partnership with Adobe.

From conceptual development and story boarding to the execution of small and large animated scenes, I helped to support the senior team though tough projects that required the dedication, and expertise of an experienced designer. I worked as both a production designer and art director on the numerous projects I was assigned to during my various contracts.

Consulting in the US & Germany to research and develop the name, brand strategy and marketing plan for a uniquely Los Angeles influenced urban fashion line for exclusive European distribution "Record" aka Record Gear.Worked and consulted on location in Germany for textile conglomerate Forstteam Produkte GMBH. under the leadership of CEO Karl-Heinz Scholz. Developed and design for brands Osiris, iPath, éS, Boss, Claiborne, Jockey, Kyocera.