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- Led a cross-functional team in developing and executing growth strategies, resulting in a 50% increase in new customer acquisition in the first six months.- Developed data analysis to identify channels and potential customers, increasing customer engagement and retention by 25%.- Created and implemented growth marketing strategies for products and services, including campaigns that boosted engagement and referrals.- Managed outsourced SEO and SEM teams for various acquisition… Show more - Led a cross-functional team in developing and executing growth strategies, resulting in a 50% increase in new customer acquisition in the first six months.- Developed data analysis to identify channels and potential customers, increasing customer engagement and retention by 25%.- Created and implemented growth marketing strategies for products and services, including campaigns that boosted engagement and referrals.- Managed outsourced SEO and SEM teams for various acquisition channels, as well as the marketing funnel and sales CRM, resulting in the development of effective sales and marketing funnels.- Contributed to the growth product roadmap and developed new features and landing pages, promoting innovation and alignment with company goals. Show less

- Developed and implemented quarterly OKRs for marketing and products, ensuring the correct direction for achieving results.- Created and executed marketing strategies for new products, increasing annual gross revenue by 40%.- Launched new features and campaigns that increased user engagement and retention in the marketplace.- Managed outsourced SEO and SEM teams, driving a 500% growth in the active user base.- Contributed to the development of new features and landing pages… Show more - Developed and implemented quarterly OKRs for marketing and products, ensuring the correct direction for achieving results.- Created and executed marketing strategies for new products, increasing annual gross revenue by 40%.- Launched new features and campaigns that increased user engagement and retention in the marketplace.- Managed outsourced SEO and SEM teams, driving a 500% growth in the active user base.- Contributed to the development of new features and landing pages, aligned with the growth product roadmap.- Conducted data analysis and UX evaluation of the marketplace frontend, identifying strategies for active user growth.- Led cross-functional teams in launch projects and training for sales and marketing teams, promoting high conversion and collaboration. Show less

- Developed the business platform MoviBrasil.

- Developed the online social platform Passe Pegue.

- Led the company's commercial team, resulting in a 25% recovery in default rates through commercial projects and actions.- Managed the sector's billing processes: SMS, URA, email invoices, debit card billing, credit denial, negotiations with defaulting customers, water supply cut negotiations, billing and field inspections.- Developed intelligent BI software and strategic commercial actions for the recovery of values from defaulting customers.- Managed billing processes: low-value… Show more - Led the company's commercial team, resulting in a 25% recovery in default rates through commercial projects and actions.- Managed the sector's billing processes: SMS, URA, email invoices, debit card billing, credit denial, negotiations with defaulting customers, water supply cut negotiations, billing and field inspections.- Developed intelligent BI software and strategic commercial actions for the recovery of values from defaulting customers.- Managed billing processes: low-value payments and receipts through collector banks, automatic debit, and debit cards.- Managed contracts, budget forecasting and control, strategic planning, and projects with other commercial sectors.- Planned commercial activities and forecasted revenue and cash flow through economic-financial modeling. Show less

- Developed economic and financial models, supporting the raising of R$800MM in short and long-term debt to finance the company's sanitation projects.- Developed and implemented the company's Balanced Scorecard, supporting the company's strategic planning process.- Developed budget tools using advanced Excel.- Responsible for controlling long-term debt contracts and covenants and the company's concession.

- Supported and prepared the group's Annual Report.- Consolidated the financial and accounting data of Odebrecht Ambiental's operational assets.- Controlled holding costs.- Conducted economic and financial modeling of new businesses and operational assets.- Supported and controlled financial and non-financial covenants.- Structured project financing.