Marcello Lisi Email & Phone Number

Montreal, Quebec, Canada

St-Constant, Quebec, Canada

• Business planning and forecasting.
• Work with the sales and marketing teams to find new ways to increase sales through traditional retail channels and online channels.
• Website, blog and social media management. Develop and implement an online strategy to create brand awareness, consumer trust and increase revenue (Facebook, Twitter, Blogging, and other channels)
• Inventory management and forecasting on a real time basis, just in time manufacturing.
• Coordinate with the development team to find sources and suppliers of the ingredients required for new products under development.
• Analyze the market potential of new products under development and determine if they are worthy of continued development.

Pointe-Claire, Quebec, Canada

• Provide direct supervision for up to 20 employees
• Coach and develop department team on selling techniques and product knowledge
• Manage the department to achieve department revenue, margins, accessories, services and customer service goals
• Oversee the selling team merchandising of the department to ensure company standards are achieved
• Build an engaged high performance team culture that consistently lives the company values
• Assist customers in locating products, answer more complex and technical questions about the product and finalize package sales

Global

• Build and develop an International distribution network of product users as well as independent distributors.
• Train and motivate independent distributors to increase product sales and distributor enrollment using online tools (Webinars, YouTube, Facebook, Twitter, LinkedIn, etc)
• Develop other trainers to establish distribution networks globally and grow the business within their respective markets.
• Establish training protocols and training material to help distribution network be more knowledgeable, efficient and self-reliant.
• Generate highly targeted leads via Internet Marketing (YouTube, Facebook, LinkedIn, Twitter, and more)
• Cold Calling leads to establish a relationship for the purpose of creating new product users and enrolling new distributors.

Saint-Laurent, Quebec, Canada

• Build, develop and maintain structured relationships with key decision-makers with Large Canadian Pharmacy chains in order to develop opportunities, maintain, expand and create business
• Formulate & negotiate contracts, make recommendations in order to increase productivity and profitability of Key Accounts
• In co-ordination with Service & Product departments, define and assure implementation of service level agreements and product development plans for each Key account in order to ensure the level of service delivered.
• Plan a strict visiting agenda and commercial communication strategy for each key account and execute the established plan
• Participate in promotional activities across Canada to maintain or increase bookings and revenues
• Co-ordinate Steering Committee meetings and industry forums, develop communication programs specifically targeted to further strengthen the identity and brand of the company

Saint-Laurent, Quebec, Canada

• Produced and implemented market specific sales strategies to optimize the growth and penetration of the most attractive customers
• Managed Sales Representatives and Sales Engineers to achieve sales objectives within their respective territories
• Supported the entire sales process, from initial calls to post-sales customer follow-ups
• Defined and implemented sale processes, promotional materials and management infrastructure for standard product sales as well as a portfolio of newly developed Professional Services
• Piloted the direction and training of a focused sales and marketing team in order to build greater brand and product awareness in the Americas
• Coordination of implementation with manufacturing as well as distribution to execute product production and shipment.

Saint-Laurent, Quebec, Canada

• Business and product development for the North American and European 3rd Generation remote wireline solutions organization
• Directed the product development process to insure customer and market driven development strategies and solutions that are highly competitive
• Participated as marketing prime in cross-functional core teams
• Managed a group of Project Managers, Mechanical and Electrical Engineers required to deliver products and solutions to market
• Defined product launch strategies, packaging and positioning strategies, promotional materials, marketing communications, strategic product demonstrations, and on-line access to product materials
• Prime interface with Nortel Networks Sales teams developing market opportunities.

Bachelor Of Engineering (B.Eng.), Mechanical Engineering

Bacchelor, Mechanical Engineering

Activities and Societies: ASME (American Society of Mechanical Engineers) SAE (Society of Automotive Engineering) I graduated from.