• Business planning and forecasting.• Work with the sales and marketing teams to find new ways to increase sales through traditional retail channels and online channels.• Website, blog and social media management. Develop and implement an online strategy to create brand awareness, consumer trust and increase revenue (Facebook, Twitter, Blogging, and other channels)• Inventory management and forecasting on a real time basis, just in time manufacturing.• Coordinate with the development team to find sources and suppliers of the ingredients required for new products under development.• Analyze the market potential of new products under development and determine if they are worthy of continued development.• Complete cost of goods tracking for products in production and under development to determine profitability.• Work with the regulatory team to make sure all required documentation is available for quick approval by Health Canada on developed products.• Find and negotiate with suppliers to provide materials and services required to produce a finished product at the best possible price. From raw materials (ingredients), mixing services, filing services and packaging materials, • Purchasing of all materials and services required for production and manufacturing.• Coordinate and schedule with the production and manufacturing teams based on forecasted receipt of materials and availability of mixing and filing machines.• Direct communication with customers to provide best possible customer service and order fulfillment needs are met.• Work with the finance team to review numbers on a weekly basis; accounts receivables, accounts payable, profit and loss, budgeting and forecasting.

• Provide direct supervision for up to 20 employees• Coach and develop department team on selling techniques and product knowledge• Manage the department to achieve department revenue, margins, accessories, services and customer service goals• Oversee the selling team merchandising of the department to ensure company standards are achieved• Build an engaged high performance team culture that consistently lives the company values• Assist customers in locating products, answer more complex and technical questions about the product and finalize package sales• Support and contribute to the achievement of the store and department on customer service and sales targets• Participate in merchandising, inventory control, pricing, labeling and proper signage within the department

• Build and develop an International distribution network of product users as well as independent distributors.• Train and motivate independent distributors to increase product sales and distributor enrollment using online tools (Webinars, YouTube, Facebook, Twitter, LinkedIn, etc)• Develop other trainers to establish distribution networks globally and grow the business within their respective markets.• Establish training protocols and training material to help distribution network be more knowledgeable, efficient and self-reliant.• Generate highly targeted leads via Internet Marketing (YouTube, Facebook, LinkedIn, Twitter, and more)• Cold Calling leads to establish a relationship for the purpose of creating new product users and enrolling new distributors.• Create brand awareness via Internet Marketing techniques (Google, YouTube, Social Networking, Facebook, and more…)• Hosted several weekly training calls and webinars with over 100 attendees per session.• Create new Internet Marketing techniques to increase website traffic.

• Build, develop and maintain structured relationships with key decision-makers with Large Canadian Pharmacy chains in order to develop opportunities, maintain, expand and create business• Formulate & negotiate contracts, make recommendations in order to increase productivity and profitability of Key Accounts• In co-ordination with Service & Product departments, define and assure implementation of service level agreements and product development plans for each Key account in order to ensure the level of service delivered meets client expectations• Plan a strict visiting agenda and commercial communication strategy for each key account and execute the established plan• Participate in promotional activities across Canada to maintain or increase bookings and revenues• Co-ordinate Steering Committee meetings and industry forums, develop communication programs specifically targeted to further strengthen the identity and brand of the company• Manage Pharmaceutical Wholesalers ensuring proper inventory for distribution to our end customers throughout Canada

• Produced and implemented market specific sales strategies to optimize the growth and penetration of the most attractive customers• Managed Sales Representatives and Sales Engineers to achieve sales objectives within their respective territories• Supported the entire sales process, from initial calls to post-sales customer follow-ups• Defined and implemented sale processes, promotional materials and management infrastructure for standard product sales as well as a portfolio of newly developed Professional Services• Piloted the direction and training of a focused sales and marketing team in order to build greater brand and product awareness in the Americas• Coordination of implementation with manufacturing as well as distribution to execute product production and shipment.

• Business and product development for the North American and European 3rd Generation remote wireline solutions organization• Directed the product development process to insure customer and market driven development strategies and solutions that are highly competitive• Participated as marketing prime in cross-functional core teams• Managed a group of Project Managers, Mechanical and Electrical Engineers required to deliver products and solutions to market• Defined product launch strategies, packaging and positioning strategies, promotional materials, marketing communications, strategic product demonstrations, and on-line access to product materials• Prime interface with Nortel Networks Sales teams developing market opportunities.• Prepared & presented business cases to the Portfolio Management Team.