Marcello Nasser Email & Phone Number

Uberlândia, Mg, Br

With a strategic and result-oriented performance, I stand out in the management of digital products for a digital account of one of our largest clients in the financial segment. My central role is to pilot the evolution of payment solutions, including the innovation brought about by PIX. I am responsible for leading the discovery and delivery initiatives in native apps for Android and iOS, ensuring a superior user experience and an impeccable customer journey. Below are my main skills:- Digital Product Management: Proven ability to drive products from conception to launch, continuously optimizing value for end-users.- Agile Product Development: Utilization of agile methodologies to accelerate the product lifecycle, maintaining adaptability and quick response to market changes.- Product Strategy and Go-to-Market: Developing and executing effective product positioning and launch strategies, ensuring a positive commercial impact.- Market Research and Competitive Analysis: Skill in collecting and interpreting market insights to foster informed strategic decisions and maintain a competitive edge.- User Experience (UX) and Customer Experience (CX): Dedication to creating intuitive interfaces and user paths that result in satisfaction and engagement.- Metrics and Data Analysis: Advanced use of analytical tools to track product performance and guide data-driven decision-making.- Team Leadership and Cross-Functional Collaboration: Inspiring and directing cross-functional teams towards product excellence, promoting a collaborative and high-performance environment.Through these skills, I continue to drive the growth of digital products, maintaining alignment with the corporate OKRs and leading by example to achieve excellence in product management.

I initiated a quarterly project, energized the research and development of the client's wallet, integrating new strategic partners and innovative payment methods, including WhatsApp Pay. After this phase, I led the development and management of a mobile consortium app, transforming client tracking into an intuitive and simplified experience. Subsequently, the mobile investment product was added to my portfolio, innovating the service offerings to our partners.Engaged in a user-centered approach, I conducted targeted research and market analysis to capture essential feedback, integrating it into the development cycle. I closely collaborated with engineering, design, and marketing teams to deliver a highly functional app with an attractive design.Skills:- Digital Product Management: Focus on the entire product lifecycle, from the idea to execution.- Agile Development: Implementation of methodologies that speed up delivery and market resonance.- Product Strategy: Building roadmaps and go-to-market plans that drive product reach.UX/CX: Contribution to development based on a deep understanding of user demands for maximum satisfaction.- Data Analysis: Ability to translate metrics into actions that drive growth and retention.Leadership: Fostering a collaborative and agile environment among cross-functional teams, driving innovation.My management ranges from increasing operational efficiency to solidifying the market leadership of our applications.

Uberlândia, Minas Gerais, Brasil

As a catalyst for innovation, I've been at the forefront of disruptive projects with two renowned clients, one specialized in urban mobility and the other dedicated to vehicle commerce. These journeys have allowed me to lead with a differentiated perspective in each industry.Key Actions:- Orchestration and prioritization of product roadmaps, ensuring alignment with business objectives.- Implementation of Kaizen practices, promoting continuous improvement and process optimization.- Coordination of efforts among PMs, GPMs, Managers, the CPO, and the CEO to ensure strategic alignment and fine-tuned tactical execution.- Leadership in digital transformation, steering the company and its products down a path of constant digital evolution.- Direct leadership over the software development team, offering mentorship, career tracking, and constructive feedback.My skills translate into propelling companies beyond their traditional comfort zones, establishing them as progressive leaders in their respective fields. Agile methodology, strategic vision, and empathetic leadership are the pillars that allow my team and the products we oversee to reach new heights of innovation and commercial success.

Uberlândia, Minas Gerais, Brasil

Removal of impediments, facilitation, evolution of deliverables, team protection, and acting as an agile coach. There is also a focus on leadership and career progression of the team. Always supporting in hiring, continuous improvement/evolution, and growth within the organization. In addition, responsible for providing visibility of agile metrics.

Uberlândia, Minas Gerais

At CoderHouse, I took on the role of Digital Product Tutor, guiding students through the fascinating journey from product discovery to delivery. My mission was to inspire and educate future professionals on the essential practices of product management, focusing on the strategic use of data and metrics to drive decisions and outcomes.Highlights of the Experience:- I trained students in the art and science of product discovery, from understanding user needs to identifying market opportunities.- I conducted practical lessons on delivery processes, emphasizing the importance of efficient launches and product lifecycle management.- I taught the data-driven mindset, instructing on how to interpret and apply data and metrics to shape successful products.- I supported student projects with continuous feedback, guiding them in the practical application of theoretical knowledge in relevant real-world cases.- This experience solidified my role as a mentor in the digital product industry and reinforced my ability to convey complex knowledge in a comprehensible and applicable manner.

Uberlândia, Minas Gerais

Uberlândia E Região, Brasil

During this period, I was the business owner of RealWave, overseeing Campaigns, Notification Service, Member Get Member, and Coupons. I wrote user stories, supported the Product Owner in creating new features, and helped the Business Units solve problems.

Uberlândia E Região, Brasil

Test Analyst with a strong focus on crafting comprehensive test plans, designing solution-oriented diagrams, and executing a wide range of tests, including API, visual, functional, and usability testing. I have developed deep expertise in the Campaigns, Coupons, Member Get Member, and Notification Service modules of the RealWave and White Label products at Zup Innovation.Throughout this role, I leveraged a variety of tools such as Testlink, Postman, Jira (for workflow tracking), Confluence, Astah, Camunda, EventStore, and GrayLog to ensure seamless execution and delivery of high-quality solutions.Additionally, I took ownership of the RealWave business, leading key initiatives in Campaigns, Notification Service, Member Get Member, and Coupons. I collaborated closely with the Product Owner to write user stories and contribute to the development of new features, while also providing support to Business Units in solving complex challenges.

Jacuí-Mg

Jacuí-Mg

Jacuí-Mg

Bacharelado, Computer Science

Master Of Business Administration - Mba, Gestão Ágil De Produtos

Product Management

Product Marketing, Information Technology

Product Growth, Information Technology