Marcello Personeni Email & Phone Number

India

Fabbrico, -Re-, It

Treviglio, (Bergamo), It

SDF Group is a Multinational Group of companies with global leadership in Farming Machineries and tractors based in Italy. Total turnover around 1,3 B€.The Indian Business Unit with more than 150 Mil€ turnover and two manufacturing plants, is dedicated to tractors and low and mid power range engines production, to the business development of the domestic and SAARC Markets and throughout its own R&D to vehicles and components developments both for global and domestic markets. Main Responsibility Areas • Resposible for Business Unit P&L, overall turnover (export and domestic), investments, factories management and operations, local product development. In general responsible for all KPIs as per group MIS.• Responsible for Sales and Marketing, Sales Network, volumes, profitability by product line, sales mix and state wise. • Responsible for production volumes assigned by HQ both for Export and Intercompany.• Responsible for Product Quality, efficiency level, inventory level and fixed cost. Responsible for the overall safety; • Responsible for Headcount cost, attrition level and personnel satisfaction;

Treviglio, (Bergamo), It

Main responsibiliy areas:• Starting from 2018 responsible as Regional Export Sales Director for Africa and South Est Asia as per new Group export Sales organisation based on Regions and reporting to the Group CEO;• Responsible for Sales and Marketing, Sales Network, volumes, profitability by product line, sales mix and state wise, Commercial and Marketing investments;• Responsible for developing a brand new Sales Organisation from Italy to India, inclusive of local sales admin, after sales e spare parts departments

Osio Sotto, Bergamo, It

- Creation from green field of the Indian Sematic organization from business plan through the original JV contract development and the deployment of the actual industrial organization (including new 50 sqm factory);- Managing Indian operations and P&L since three years; - Creation of the Middle east Sematic Organization from business plan up to the Management selection;- Developed contracts with main multinationals and major local elevator companies

Osio Sotto, Bergamo, It

Executive Board Member and Responsible for Group Strategic Planning and operational MarketingResponsibility Areas • Responsible for helping the share-holders in creating the Group organisation and the Management team. Responsible for supporting the same in developing the strategic plan.• Responsible for the Strategic Marketing activities and Operational Marketing actions, for managing the Communication along with the relevant budgets• Responsible for managing Corporate Marketing activities and coordinating the business unit Marketing actions• Responsible for managing the Business development for new countries and market segments.

Osio Sotto, Bergamo, It

Chinese Business Unit of Sematic Group with operations both in HK and China. Developed with the aim of supporting locally based MNCs mostly in the Hi-rise segment. Responsibility Areas• Responsible for identifying and recruiting the new management after the beginning of poor results, for temporarily managing the Company, for monitoring the new operational organisation and improving relationship with MNCs.• Responsible for the Business Unit P&L, for sales results within the vacant period and for Institutional relationship;• Responsible for defining the strategic positioning and for developing and deploying the subsequent Strategic and operational Marketing actions.

Strategic and Management Consulting, including business plan & sales strategy development.After having completed the Vemer Siber Project I was ruling my own independent consultant activity mainly in the field of Management and strategic consultancy. I have been from time to time also involved in handling upon customer’s request of some operational tasks.Herewith below some of the customers I have dealt with and major project titles:2006- 2007 Jolly Mec S.p.A.: SME (13 Mio €) operating in the thermo-hydraulic sector regarding renewable energies and more specifically the biomass applications. Projects:- Business Planning;- Sales/Marketing/retail and distribution design;- Sales Manager for one year;2005- 2006 Other Management Consulting ProjectsI worked individually and/or in cooperation with other important management consultants of the area on several management consultancy projects. I still have an agreement with the Industrial Entrepreneurs Association of Bergamo for projects of the same nature. Corali S.p.A. : (Machine Tools for wood working): identification strategic options and business plan developmentCorali S.p.A. : M&A support to the companyValota S.p.A.: (Plastic film production for Industry and Agriculture): economic and financial planning of the companyAve S.p.A. : (Electrical Company)): analysis new market segments ad new products range opportunities. Punto.fin s.r.l.: (Loan broker company): Market Study and strategic options evaluation.Unibg: Industrial Entrepreneurs Association of Bergamo Province): development of a computer assisted workflow system in order to help and support Companies to develop “Business Plan” their own.

Valeggio Sul Mincio, Verona, It

Milan Stock Exchange Company with 135 Mio € turnover operating in the electric and electronic market components for Industrial automation, large and small household appliances, electric and hydraulic installation. The Company was in a turnaround phase and I was involved in the project because of my previous experiences in electrical components Industry from the CEO in charge - 2003 Turnaround Business Planning and Project Management;- 2003 – 2005 General Manager for Brugherio Business Unit and Group Sales and Marketing ManagerMain achievements and responsibilities:- Evaluated the Business and the Company organization, designed and wrote the Industrial Plan along with the CEO;- Assessed the Sales and Marketing organization, defined the Commercial Strategy;- Played for more than 2 years as a Sales and Marketing Director of 5 different distribution channels: Electrical Distribution, Thermo-hydraulic distribution, OEM supply, Brand Label supply and Export distribution. - Taken the responsibility on the Spanish branch office;- Taken the responsibility as General Manager of the Brugherio industrial, logistic and sales unit.- At the end of the year 2004 for the first time in the last four exercises Vemer Division had a turnover growth with important positive figures in some distribution channels and in the subsidiary.

Business to Business electrical Components and appliances Distribution via Internet.Electrical and electronic component B2B Internet distribution financed by an important Venture Capital European based FundFounder and Board Member;Executive Director for:- Sales and Marketing;- ICT;- Procurement; Together with other shareholders I took part in designing the Business Plan, locating financial and human resources, starting and managing the Company for around three years. Despite its nature of being “digital” the Company was fully operational with all functions and physical facilities in place like a not-digital distributor and reached at the time of the maximum expansion around 50 people.In the first starting stage I’ve been in charge to develop the I.T. Platform, in cooperation with the internal teamwork and external supplier, and sales and marketing strategies. Then I took also the responsibility of operations including purchasing, sales administration (pre and post sales, customer care, etc) and Marketing and Communication activities. Elettroclick has had in the second exercise more than 7 Mio € turnover acquiring an important reliability and visibility in its reference market.

Big size (actual turnover around 500 Mio €) manufacturing electrical component and lighting appliances for household and industrial applications. - 1992 – 1995 Product Manager;- 1995 – 1999 Marketing ManagerMain achievements and responsibilities:- Responsible for a complete Product line in terms of:o Product definition for design purposes;o All Marketing activities such as launch, promotion, etco Benchmarking competitors;o Target markets definition- Analyse competitors, their market approaches and politics, price level, etc. in order to develop the proper sales and promotion strategies.- Design the Annual Marketing Plan, plan the resources and implement and manage the day by day activities as well as manage the international marketing co-ordination of the subsidiaries. - Handle the Marketing budget and expenditures up to 10 Mio € being responsible on more than 15 people and several suppliers.As Product Manager I was fully involved in a completely brand new Product line (from Business Plan through product definition and launch) which is actually the number one PL for Gewiss.

Dublin 2, Ie

Accenture is a major Consultancy Firm with a worldwide presence specialized in IT Projects and IT related Projects. At that time ERP concept was just at the beginning and ERPs were used to be developed from green field only and completely customized for the customers. Consultants used to be analyst as well as programmer and important experience I have done in understanding the logic and functioning of a modern ERP system which is still useful to me.I was hired as junior consultant in Change Management Division and I’ve been involved mainly in Companies organization projects. Herewith below some among the qualified projects I have worked onto:• CED BORSA: Software company of Milan Stock Exchange.• CREDEM: Major Italian Banking Firm.• LUCCHINI: Important Italian Metallurgical firm.

Contract Professor, Marketing And Sales, Strategic Planning, Procurement And E-Business

Laurea, Ingegneria Elettronica Indirizzo Gestionale - Industrial/Management Engineering