Marcello Carlos Portela Bonino Email & Phone Number

São Paulo, Sp, Br

São Paulo

Sao Paulo

Marketing for Health Care Organizations (Assisted Reproduction Field)

São Paulo, Brazil

Key Activities Corporate strategy analysis and recommendations. Strategy alignment with corporate aspirations with key areas. Objectives & Key Results (OKR's) and Key Performance Indicators (KPI's) implementation project.Revision and proposal of Stage Gate process for New Product Development and Prioritization.Oncology and New Therapeutic Classes insightsSupport on Corporate Geographic Expansion project (LATAM)Non-Retail Market Competitive Analysis and portfolio identification.

São Paulo, Brazil

São Paulo Area, Brazil

Key Projects • PMO of new products for Sanofi Pharma and Medley (Generics and Branded Generics): Transversal coordination and negotiation with key areas.• CA Clarity PPM implementation and management: Project proposal and lead implementation of CA Clarity PPM to support portfolio development and project management system that supports end to end stage-gate process implementation and management.• Launch Platform Project - Leader of discussion team to formalize key processes of development of new products (stage-gate) in two fronts: 1. Portfolio of Projects prioritization; 2. Project viability assessment.• Sanofi Focus to Win project : leader of strategy and portfolio alignment with long term Sanofi strategy (Forward Project). Supporting discussions of current strategy, portfolio pipeline with the Project Manager, IMS Health and key stakeholders. • SOP for Portfolio Management for Sanofi group: proposal development of a SOP to manage company portfolio management to meet strategic ambitions and vertical marketing segmentation.At Medley Business Unit (as Strategic Planning and Portfolio Manager)Portfolio Building Process /Strategy planningCoordination of continuous process of identification of new products (molecules for Generics, Branded Generics, OTC and Nutraceuticals products with all company areas (marketing, BD, ID, Medical, Marketing, Sales, Patents, Controlling, Regulatory, Portfolio and Business Unit Directors in order to identify best products to complete Medley portfolio. Project / Process: Business Acceleration Project: Conceptual project and formal discussions and presentation, argumentation and paper for project to accelerate portfolio and promotional detailing expansion. Project / Process: New products insightsShort description: Proactive screening of new products through Sales Force and Marketing.

São Paulo Area, Brazil

Bonino Projetos de Marketing is project consulting firm focused on strategic projects for healthcare field.

São Paulo, Brazil

The Saint Paul School of Business is one of four Brazilian institutions classified in the Financial Times ranking of Executive Education 2011 and is among the 65 best in the world.

São Paulo Area, Brazil

Responsible for coordinating the process of strategic planning and marketing for retail product lines (gastro, cardiovascular and diabetes care) and non-retail (oncology) business during the start-up phase in Brazil.

Sao Paulo

Euro RSCG Life operates as a health communications company. It offers advertising, medical education, public relations, interactive, and consulting services. Euro RSCG Life is a subsidiary of Euro RSCG Worldwide.Key strategic executive, responsible for the Communication and marketing projects planning for all clients and products, such as: Pfizer Viagra and Prevenar13 -Latin America, Enbrel for local market; Galderma: Triluma and Cetaphil; Sanofi (Clexane and Lantus); Ferosan (Imedeen line); Mantecorp (cibrato); BayerSchering (Natele); Schering (Pegintron); and others.Coordination of commercial team and special projects (digital, marketing research and trade marketing).Support of agency strategic planning

Coordination of Trade Marketing Research

Helleva is an innovative molecule to ED treatment.NPI Marketing planning and related activities including trade marketingCoordination of Institutional campaign and Internet efforts.Life Cycle Management of laxatives and antifungals products.

strategy and marketing planning

São Paulo Area, Brazil

Product manager of Simdax (cardiology)

São Paulo Area, Brazil

Products managed (Ixel, Rivotril and Aurorix) - CNS Line

São Paulo Area, Brazil

Products managed (microvlar, neovlar, diane 35, triquilar)

Products managed: Dramin, Noripurum, Hidrafix, Estreva, Ad-til and Albocresil.

Introduction of: Puregon and ExlutonProducts managed: puregon, pregnyl and humegon (assisted reproduction); mercilon, gracial, microdiol, exluton, multload - (contraception)

São Paulo Area, Brazil

Product manager of ostomy and wound and skin care products at Convatec

Master Of Science - Msc, Health Psychology

The moderating role of psychological capital (psycap) on the relationship between perceived social support and treatment adherence.

Extension, Intellectual Property

Extension, Project Management

Activities and Societies: Fundação Carlos Alberto Vanzolini - Escola Politécnica

Mba - Usp, Engineering - Operations Management

Paper: The application of (Soft System Methodology -SSM) approach to understand low performance problem in a new medicine introduction.

Extension, Consultancy

Master Of Business Administration (M.B.A.), General Management

Activities and Societies: Alumni Ibmec São Paulo

Pos, Marketing

Extension, Pharmaceutical Marketing

Extension, Product Management

Bachelor, Advertising