Marcello Sasso, Mba work email
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Marcello Sasso, Mba personal email
Marcello Sasso, Mba phone numbers
I focus on fusing human insights with artificial intelligence to craft strategic insights for pharmaceutical giants. My approach integrates transactional data and behavioral data into a coherent intelligence framework, empowering decision-makers to forge ahead with data-driven clarity. Proficient in market research methodologies and strategic insights to help leaders achieve tbusiness success.
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Founder And CeoThe Lime AgencyBoca Raton, Fl, Us
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Senior Director, Life SciencesShapiro+Raj Aug 2024 - PresentChicago, Illinois, UsHelp Fortune 500 Life Sciences clients find new and different ways to grow their brands in today's continually reshaping landscape, integrated behavioral science principles with behavioral economic capabilities and battle-tested brand marketing experience to creatively connect the dots between what consumers think, feel, say and do. -
Senior Director, Integrated IntelligenceReal Chemistry Feb 2023 - Jul 2024New York, Ny, UsCombined Human and Artificial Intelligence for Competitive Advantage for top Pharma clients. Leading large scale social media listening and audience analytics engagements. Blending different market research methods into Integrated Intelligence approach ,with the support of generative AI based analysis, for enhanced strategic insights to support executives to achieve a sustainable competitive advantage through intelligence-based business models.Managed client relationship for ensuring efficient delivery and customer experience that moves their business forward. -
Principal Research DirectorPsb Mar 2022 - Oct 2022Washington, District Of Columbia, UsLead and execution of market research projects across multiple research methodologies within the technology vertical, with a specific focus on marketing, brand, communication and product strategy issues.Client management and new business development. Ideation and identification of ways in which research and analysis can be applied to business questions in the future. -
Vice PresidentAimpoint Research™ Aug 2016 - Feb 2022Columbus, Oh, UsResponsible for the strategic leadership of the organization to ensure its future relevance, credibility, and global viability. Established organizational objectives and priorities, evaluating the progress of the organization to meet these objectives.Directed qualitative and quantitative project, leading the multi-disciplinary integration.Led the global expansion of Aimpoint through a global sales and marketing strategy. -
Vp European OperationsAimpoint Research™ Jun 2015 - Jul 2016Columbus, Oh, UsResponsible for the strategic leadership of the organization to ensure its future relevance, credibility, and global viability. Directed qualitative projects, moderating both in Europe and in the United States, and quantitative project, leading the multi-disciplinary integration.Led the global expansion of Aimpoint through a global sales and marketing strategy. Established organizational objectives and priorities, evaluating the progress of the organization to meet these objectives.
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Director Of European OperationsAimpoint Research™ Sep 2014 - Jun 2015Columbus, Oh, UsResponsible for the strategic leadership of the organization, establishing organizational objectives and priorities, and Key Performance Indicators (KPI’s) to ensure measurement (and attainment) of these objectives and performance goals.Multi-methodology research director for the qualitative side of business, selling, designing, and moderating projects in both Italian and English, as well as designing surveys and performing statistical analysis and integrated reporting.
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Council MemberEsomar Jan 2017 - Dec 2018Amsterdam, Noord Holland, NlEnhancing the Marketing Research industry. Main duties were setting overall vision, value proposition, mission and objectives. Contributed to the repositioning of the association as Insights community. Served in the End-clients focus and US business development workgroups, focusing on marketing communication and strategy. -
Esomar Representative ItalyEsomar 2011 - Dec 2016Amsterdam, Noord Holland, NlPromotion of the Esomar/ICC code and development of Market Research culture and member base. Organization and presentation of local events. Promoting the association thought leadership.Created and curated collaborations with Bocconi University and Universita’ Cattolica del Sacro Cuore, spearheading career events.*Winner of the Esomar Representative Inspiration Award 2014*
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Founder & CeoCielo Research Srl Jun 2001 - Aug 2014Strategic and Insight consulting services in the areas of branding, new product development, concept testing, exploration of new scenarios and change management. Industries: FMCG, Media, Communication, Finance, Pharma & Health, Retailing, Chemicals, Construction, Tobacco, Leisure, Food & Bev.Planning, organizing, managing, and running market investigations in Global markets.
Marcello Sasso, Mba Skills
Marcello Sasso, Mba Education Details
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Strategies Business SchoolMarketing -
HeliaResearch Techniques
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Università Degli Studi Di Cassino E Del Lazio Meridionale
Frequently Asked Questions about Marcello Sasso, Mba
What company does Marcello Sasso, Mba work for?
Marcello Sasso, Mba works for The Lime Agency
What is Marcello Sasso, Mba's role at the current company?
Marcello Sasso, Mba's current role is Founder and CEO.
What is Marcello Sasso, Mba's email address?
Marcello Sasso, Mba's email address is ma****@****rch.com
What is Marcello Sasso, Mba's direct phone number?
Marcello Sasso, Mba's direct phone number is +3933570*****
What schools did Marcello Sasso, Mba attend?
Marcello Sasso, Mba attended Strategies Business School, Helia, Università Degli Studi Di Cassino E Del Lazio Meridionale.
What are some of Marcello Sasso, Mba's interests?
Marcello Sasso, Mba has interest in Education.
What skills is Marcello Sasso, Mba known for?
Marcello Sasso, Mba has skills like Market Research, Segmentation, Market Analysis, Customer Insight, Competitive Analysis, Marketing Research, Qualitative Research, Quantitative Research, Focus Groups, Strategy, Consumer Behaviour, Business Development.
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