Marcello Sasso, Mba Email & Phone Number

Boca Raton, FL, US

Chicago, Illinois, US

Help Fortune 500 Life Sciences clients find new and different ways to grow their brands in today's continually reshaping landscape, integrated behavioral science principles with behavioral economic capabilities and battle-tested brand marketing experience to creatively connect the dots between what consumers think, feel, say and do.

New York, NY, US

Combined Human and Artificial Intelligence for Competitive Advantage for top Pharma clients. Leading large scale social media listening and audience analytics engagements. Blending different market research methods into Integrated Intelligence approach,with the support of generative AI based analysis, for enhanced strategic insights to support executives.

Washington, District Of Columbia, US

Lead and execution of market research projects across multiple research methodologies within the technology vertical, with a specific focus on marketing, brand, communication and product strategy issues.Client management and new business development. Ideation and identification of ways in which research and analysis can be applied to business questions in.

Columbus, OH, US

Responsible for the strategic leadership of the organization to ensure its future relevance, credibility, and global viability. Established organizational objectives and priorities, evaluating the progress of the organization to meet these objectives.Directed qualitative and quantitative project, leading the multi-disciplinary integration.Led the global.

Columbus, OH, US

Responsible for the strategic leadership of the organization to ensure its future relevance, credibility, and global viability. Directed qualitative projects, moderating both in Europe and in the United States, and quantitative project, leading the multi-disciplinary integration.Led the global expansion of Aimpoint through a global sales and marketing.

Columbus, OH, US

Responsible for the strategic leadership of the organization, establishing organizational objectives and priorities, and Key Performance Indicators (KPI’s) to ensure measurement (and attainment) of these objectives and performance goals.Multi-methodology research director for the qualitative side of business, selling, designing, and moderating projects in.

Amsterdam, Noord Holland, NL

Enhancing the Marketing Research industry. Main duties were setting overall vision, value proposition, mission and objectives. Contributed to the repositioning of the association as Insights community. Served in the End-clients focus and US business development workgroups, focusing on marketing communication and strategy.

Amsterdam, Noord Holland, NL

Promotion of the Esomar/ICC code and development of Market Research culture and member base. Organization and presentation of local events. Promoting the association thought leadership.Created and curated collaborations with Bocconi University and Universita’ Cattolica del Sacro Cuore, spearheading career events.*Winner of the Esomar Representative.

Strategic and Insight consulting services in the areas of branding, new product development, concept testing, exploration of new scenarios and change management. Industries: FMCG, Media, Communication, Finance, Pharma & Health, Retailing, Chemicals, Construction, Tobacco, Leisure, Food & Bev.Planning, organizing, managing, and running market investigations.

Master Of Business Administration (Mba), Marketing

International Business, Marketing, Cultutral Differences, Research Techniques

Education record