Marcello Ursini Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

Investor at Mahta.bio a positive impact foodtech delivering superior nutritious products from the amazon rainforest.

Lisbon, Portugal

Offer strategic guidance and investment support for the growth of the innovative Lego-like system startup to build any structure, wall or furniture, inside or outside. That's CORKBRICK, an unique system, that will surely change households, office spaces and many other spaces worldwide in the next 5 years.

São Paulo, Brazil

Global NGO that provide financial support for children below the poverty line. Provide strategic guidance and expertise as an independent board advisor, primarily focusing on driving innovation and digital transformation initiatives.

São Paulo, Brazil

Develop and implement startup and scaleup-specific corporate governance best practices with Cubo Itau.

Brazil

∙ Led the seamless transition of the Brazilian country franchise into a global strategic subsidiary while orchestrating a turnaround, achieving an 80% profitability increase within 24 months.∙ Pioneered a digital-only business model for WW Brazil, becoming the first in the company to do so, which led to a 96% user engagement rate with the app.∙ Launched.

São Paulo Area, Brazil

. Led "B Company" recognition and "Great Place to Work" accolade in 2018, leveraging technology to democratize healthcare, resulting in an 85% consumer satisfaction score within the first year.∙ Developed and implemented an omnichannel strategy for SMBs, reducing client health costs by 64%.∙ Assembled and led a team of 16 professionals on a fully-funded.

São Paulo Area, Brazil

∙ Spearheaded the launch and growth of BEM MAIS SEGURO, a direct-to-consumer start-up in Latin America, achieving breakeven within 3 years with a Premium of R$ 20 MM in 2016 from ground zero.∙ Cultivated B2B partnerships with industry leaders like Marisa, OLX, and TIM, while developing B2B2C client relationships, resulting in a 25% increase in annual.

São Paulo

∙ Founded YOUCREATE.COM.BR as a comprehensive marketing and advertising agency, offering services in design, web design, video, and graphic content, successfully selling the company to investors in 2015.∙ Managed a creative community of over 15,000 designers, web designers, video makers, and art directors while serving 2,000+ SMB clients and projects.

São Paulo Area, Brazil

∙ Defined ZOOPPA.COM's entry strategy in Brazil, including positioning, commercial, and pricing policy, while building a network of 5,000 video makers and art directors in the creative community.∙ Obtained US$1MM first-year revenue from clients like Unilever, Coca-Cola, Danone, Playboy, and Greenpeace

São Paulo Area, Brazil

∙ Managed a business of approx. 90% of the Brazilian subsidiary’s EVA with direct supervision of a 12 people team.∙ Handled an R$80 MM budget for brands like Johnnie Walker, J&B, Buchanan's, Bell’s, Baileys, and Cîroc.∙ Created and implemented ahead-of-time digital initiatives in Brazil for the Johnnie Walker Red Mix program and other digital activities.

São Paulo Area, Brazil

∙ Worked on the turnaround of Kaiser unit (R$1.1 billion) as part of a business exit strategy, completely repositioning the brand of reaching Kaiser business unit’s breakeven in 2006∙ Managed a marketing budget of approx. R$150 million with a team of 14 people∙ Launched the Kaiser Viva campaign in August 2005, implementing a comprehensive marketing.

São Paulo Area, Brazil

∙ Led consumer goods initiatives across multiple categories, including women's health, wound care, skincare, and hair care, in Brazil and 12 other Latin American countries as an MBA hire in the US.∙ Elevated to a promoted member of the global category team, reporting directly to the CEO of Brazil & Colombia.∙ Coordinated successful awareness campaigns for.

São Paulo, Brazil

∙ Participated in comprehensive training across company areas, effectively working in Sales and Marketing∙ Managed key brands such as Toddynho, Quaker Oatmeal, and Flavored Oatmeal

Icf - International Coaching Federation, Life Coaching & Mentor

ICF coach and mentor certification from Tony Robins School. Tony Robbins is #1 NY Times bestselling author and the nation’s #1 life &.

Mentor And Coaching Certification, Mental Health Counseling/Counselor

Corporate Turnaround Certification, Business Administration And Management, General

Board Member Certification, Governance

Board Member Certification On Innovation And Digital Transformation

Global Summit - San Francisco, Exponential Future

Master Of Business Administration - Mba - Los Angeles, Strategic Planning / General Management

Bachelor, Business Administration

Bachelor, Business Administration, Marketing/Finance