Marcello Ursini

Marcello Ursini Email and Phone Number

Investidor @ Mahta
State of São Paulo, Brazil
Marcello Ursini's Location
São Paulo, São Paulo, Brazil, Brazil
Marcello Ursini's Contact Details

Marcello Ursini work email

Marcello Ursini personal email

n/a
About Marcello Ursini

With extensive CEO experience in national and international SMBs and startups, I possess versatile expertise in consumer goods and tech sectors, including health, wellness, insurtech, and adtech. My passion lies in guiding organizations through significant growth and transformative journeys, with a proven track record in driving results, managing P&L, and excelling in Marketing, Innovation, and Digital Transformation. I specialize in accelerating profitable growth, pivoting strategies, and orchestrating turnarounds while cultivating high-performance teams and fostering societal impact. I also bring board-level experience to startups and NGOs.

Marcello Ursini's Current Company Details
Mahta

Mahta

View
Investidor
State of São Paulo, Brazil
Website:
mahta.bio
Employees:
37
Marcello Ursini Work Experience Details
  • Mahta
    Investidor
    Mahta
    State Of São Paulo, Brazil
  • Mahta.Bio
    Investor (Foodtech)
    Mahta.Bio Jun 2024 - Present
    São Paulo, Brazil
    Investor at Mahta.bio a positive impact foodtech delivering superior nutritious products from the amazon rainforest.
  • Corkbrick Europe
    Board Member (Lego Based Furniture | Circular Economy)
    Corkbrick Europe Feb 2023 - Present
    Lisbon, Portugal
    Offer strategic guidance and investment support for the growth of the innovative Lego-like system startup to build any structure, wall or furniture, inside or outside. That's CORKBRICK, an unique system, that will surely change households, office spaces and many other spaces worldwide in the next 5 years.
  • Childfund Brasil
    Assembly Board & Ambassador
    Childfund Brasil Jan 2023 - Present
    São Paulo, Brazil
    Global NGO that provide financial support for children below the poverty line. Provide strategic guidance and expertise as an independent board advisor, primarily focusing on driving innovation and digital transformation initiatives.
  • Ibgc - Instituto Brasileiro De Governança Corporativa
    Startup And Scaleup Governance Comission
    Ibgc - Instituto Brasileiro De Governança Corporativa Jan 2023 - Present
    São Paulo, Brazil
    Develop and implement startup and scaleup-specific corporate governance best practices with Cubo Itau.
  • Weightwatchers
    General Manager Brazil (Weight Loss & Wellness)
    Weightwatchers 2019 - 2023
    Brazil
    ∙ Led the seamless transition of the Brazilian country franchise into a global strategic subsidiary while orchestrating a turnaround, achieving an 80% profitability increase within 24 months.∙ Pioneered a digital-only business model for WW Brazil, becoming the first in the company to do so, which led to a 96% user engagement rate with the app.∙ Launched three Smart Points weight loss programs, overhauling the app and customer interface, which contributed to an 18% increase in program adherence and a 14% rise in customer satisfaction scores.∙ Strategically relocated headquarters to São Paulo, aiming to attract higher-skilled professionals in SP and position closer to the company's key market (SP State).
  • Filóo
    President | Board (Healthtech)
    Filóo 2017 - 2019
    São Paulo Area, Brazil
    . Led "B Company" recognition and "Great Place to Work" accolade in 2018, leveraging technology to democratize healthcare, resulting in an 85% consumer satisfaction score within the first year.∙ Developed and implemented an omnichannel strategy for SMBs, reducing client health costs by 64%.∙ Assembled and led a team of 16 professionals on a fully-funded project, attracting over R$5 million in investment, underpinning the successful launch and scalability of healthcare solutions.∙ Secured and implemented FILÓO's solutions across 17 key clients, including prominent names like Soho, CDN Public Relations, and Talk Telecom, contributing to a 70% year-over-year increase in business partnerships.
  • Assurant
    Managing Director Bemmaisseguro.Com (Insurance Marketplace)
    Assurant 2013 - 2017
    São Paulo Area, Brazil
    ∙ Spearheaded the launch and growth of BEM MAIS SEGURO, a direct-to-consumer start-up in Latin America, achieving breakeven within 3 years with a Premium of R$ 20 MM in 2016 from ground zero.∙ Cultivated B2B partnerships with industry leaders like Marisa, OLX, and TIM, while developing B2B2C client relationships, resulting in a 25% increase in annual revenue through strategic alliances.∙ Formulated and executed strategic planning, revamped product portfolio, branding, and e-commerce platform for the Brazilian market, while also developing a market entry strategy for Argentina.∙ Built and managed a diverse team of 15 professionals from insurance and technology, fostering collaboration and innovation, being named the top insurance digital company in Brazil by Revista Época / Reclame Aqui in 2015
  • Youcreate.Com.Br (Crowd-Sourcing Agency)
    Founder | Ceo| Board (Open Innovation)
    Youcreate.Com.Br (Crowd-Sourcing Agency) 2011 - 2013
    São Paulo
    ∙ Founded YOUCREATE.COM.BR as a comprehensive marketing and advertising agency, offering services in design, web design, video, and graphic content, successfully selling the company to investors in 2015.∙ Managed a creative community of over 15,000 designers, web designers, video makers, and art directors while serving 2,000+ SMB clients and projects including Dettol, Veet, Johnnie Walker, Yamaha, Cinemark, and Fila.
  • Zooppa
    Ceo (Zooppa Brazil) (Crowdsourcing)
    Zooppa 2009 - 2010
    São Paulo Area, Brazil
    ∙ Defined ZOOPPA.COM's entry strategy in Brazil, including positioning, commercial, and pricing policy, while building a network of 5,000 video makers and art directors in the creative community.∙ Obtained US$1MM first-year revenue from clients like Unilever, Coca-Cola, Danone, Playboy, and Greenpeace
  • Diageo
    Marketing Scotch, Wine & Luxury Brands
    Diageo 2006 - 2009
    São Paulo Area, Brazil
    ∙ Managed a business of approx. 90% of the Brazilian subsidiary’s EVA with direct supervision of a 12 people team.∙ Handled an R$80 MM budget for brands like Johnnie Walker, J&B, Buchanan's, Bell’s, Baileys, and Cîroc.∙ Created and implemented ahead-of-time digital initiatives in Brazil for the Johnnie Walker Red Mix program and other digital activities with a market share increase of 10%.
  • The Heineken Company
    Head Of Marketing Kaiser
    The Heineken Company 2005 - 2006
    São Paulo Area, Brazil
    ∙ Worked on the turnaround of Kaiser unit (R$1.1 billion) as part of a business exit strategy, completely repositioning the brand of reaching Kaiser business unit’s breakeven in 2006∙ Managed a marketing budget of approx. R$150 million with a team of 14 people∙ Launched the Kaiser Viva campaign in August 2005, implementing a comprehensive marketing strategy, including 14 films, packaging, digital initiatives, PR, and more, driving a 20% increase in market share.
  • Johnson & Johnson
    Head Of Marketing Latin America
    Johnson & Johnson 1997 - 2005
    São Paulo Area, Brazil
    ∙ Led consumer goods initiatives across multiple categories, including women's health, wound care, skincare, and hair care, in Brazil and 12 other Latin American countries as an MBA hire in the US.∙ Elevated to a promoted member of the global category team, reporting directly to the CEO of Brazil & Colombia.∙ Coordinated successful awareness campaigns for brands like Sempre Livre, Carefree, Reach, Band-Aid, and hair care, resulting in significant sales increases and brand expansion, including an 11% increase in Band-Aid sales
  • Quaker Oats Beverage Company
    Marketing Assistant
    Quaker Oats Beverage Company 1992 - 1995
    São Paulo, Brazil
    ∙ Participated in comprehensive training across company areas, effectively working in Sales and Marketing∙ Managed key brands such as Toddynho, Quaker Oatmeal, and Flavored Oatmeal

Marcello Ursini Skills

Marketing Strategy Digital Marketing Strategy Brand Management Marketing Advertising E Commerce Marketing Management Strategic Planning Start Ups Customer Insight Social Media Marketing Integrated Marketing Trade Marketing Social Media Team Leadership Marketing Communications Pricing Online Marketing Market Analysis Segmentation Management Competitive Analysis Product Management Sem Product Development Market Planning Public Relations Online Advertising Leadership Sales Brand Development Mobile Marketing Consumer Products Business Strategy Crowdsourcing Marketing 3.0 Market Research Team Building Entrepreneurship Founder Disruptive Technologies Ceo Counceling Cmo

Marcello Ursini Education Details

Frequently Asked Questions about Marcello Ursini

What company does Marcello Ursini work for?

Marcello Ursini works for Mahta

What is Marcello Ursini's role at the current company?

Marcello Ursini's current role is Investidor.

What is Marcello Ursini's email address?

Marcello Ursini's email address is mp****@****.com.br

What schools did Marcello Ursini attend?

Marcello Ursini attended Robbins Madanes - Coaching School Usa, Fgv - Fundação Getulio Vargas, Insper Instituto De Ensino E Pesquisa, Ibgc - Instituto Brasileiro De Governança Corporativa, Gonew.co, Singularity University, Pepperdine University, Fgv - Fundação Getulio Vargas.

What skills is Marcello Ursini known for?

Marcello Ursini has skills like Marketing Strategy, Digital Marketing, Strategy, Brand Management, Marketing, Advertising, E Commerce, Marketing Management, Strategic Planning, Start Ups, Customer Insight, Social Media Marketing.

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