Marcellus Wu Email & Phone Number

In charge of Americas localization of mobile games published under HaoPlay USA. Directly working with C-suite on a daily basis and currently leading a team of 5 people.Game operations in charge of implementing marketing strategies for mobile games within the Americas region.Team lead for localization for all US & EU launches.Work with the China HQ team on influencer/content creator collaborations, marketing activations, and localization translations.Developed the influencer/content creator process for NA/EU region and creating a network of content creators to work with.Research and create marketing reports for live and online activations around product launches.Project manager for all NA & EU mobile game launches.Successfully launched:Revelation M GlobalPixel Heroes Global

San Jose, California, Us

Developed the user experience flow for the Social Media app Playsee, leading to a 23% retention rate after first 3 months post-implementation.Developed the first anti-spam & and auto-censorship system which brought down issues by almost 80%.Assisted 3 cross-functional teams(marketing, design, sales, and engineering) from product conception to launch.Launched several iterations of a CRM system and various development of features to enhance UX.Collaborate with team leads (marketing, engineering, design) to define, maintain, and execute product roadmaps and features.Perform QA/acceptance testing prior to releasing any new features.Outreach new partnerships and influencers for Playsee and created a SOP for company to use as template for any ongoing and future partnerships. Brought on 22 different content creators and made over 40+ pieces of content to over 5m+ impressions within 6 months.

Irvine, Ca, Us

Build a Partner Network of Endemic and Non-Endemic brands, working collaborativelywith them to deliver activations across the Client’s channelsAid in the development of commercial strategies for new business development, partnermanagement, and new revenue stream generationUnderstand the motivations and expectations of brand partners - working closely withkey stakeholders to develop and create strategies for them with the ability to scaleManage a pipeline of multiple opportunities and meet mutually agreed revenue targetsPrepare and present pipeline reviews to the Client management team during commercialmeetingsProvide reports on key tasks, progress, challenges, and blockers

Brea, Ca, Us

Discovered new partnerships and influencers suitable for ViewSonicBuilt new and managed current relationships with top gaming brands with various marketing campaigns and software integration (NVIDIA, AMD, Sony, Microsoft, Razer, HyperX, Logitech)Signed multiple deals to increase brand awareness with various partnerships (European Speedrunning Assembly, LANFest, Susquehanna Soniqs Esports, Harrisburg University)Established new and managed current partnerships with game developers for digital asset creation for product launch campaigns (2K games, Bethesda Games, Square-Enix, Team Meat, SUPERHOT)

Account manager for major projects like the Eslite Group and Nan Shan Group and led business development in acquiring new clientsLed multiple projects to develop solutions for clients and assisted in projects specialized in data extraction and collection for clients

Los Angeles, California, Us

Generated a 75% YoY growth on our e-commerce platformCreated and designed emails for the newsletters for all K-Swiss clientsResponsible for campaign planning and execution for the K-Swiss website branding, sales, copywriting, and voiceManaged K-Swiss e-commerce online store marketing and cash-to-order for all offline eventsManaged K-Swiss branding on social media channels (Facebook, IG)Participated in and supported an innovative marketing collaboration campaign in the gaming industry for branding

Bachelor Of Arts - Ba, East Asian Languages, Literatures, And Linguistics

High School Diploma