Marcell Varga Email & Phone Number

Budapest, Hungary

Budapest, Hungary

Key Responsibilities: Create an overall social media strategy, establish effective benchmarks formeasuring the impact of social media, set KPIs, evaluate results and monitortrends for 20 markets in CEEU Lead cross-team collaboration efforts with various internal stakeholders andexternal agencies. Create and optimize team workflows Be responsible for the voice, tones and quality of the content on the company'ssocial media accounts on owned platforms. Develop and implement guidelines. Ensure execution of digital campaigns, that they align with global guidelines andare localized for each market Manage the team's resources and scalability, including outsourcing, externalcooperation, content management tools and user-generated content Build and maintain strong relationships with vendors, including but not limitedto, Instagram, Facebook, YouTube, etc. Organizing and establishing Influencer & Community marketing campaigns across the entire region

Stockholm, Sweden

• Performance> No.1# Engagement rate in latest product launch for 3 consecutive weeks out of 24 countries(Huawei CEE & Nordic region)> No. 1# Engagement rate on unboxing video across platforms in April 2019. Link to video> https://www.facebook.com/HuaweimobileSE/videos/428369874613832/• In charge of ALL Social Media related projects, campaigns, always-on (together with Regional and Local agency driving traffic to website, engaging users, building brand and product awareness) including FB,IG,YT and Website operations.• In charge of everything Influencers/Celebrity related (longterm + project based) including> Zara Larsson, Sarah Sjöström, Jonas Fagerström, Petter Alexis etc.• In 2019，Huawei brand awareness increased from 79% to 90% from Jan to Nov, and Huawei brand preference rate increased from 10% to 13% even after being challenged by US ban. This achievement is inseparable from the contribution of CBG MKT team.

Hungary

Performance>Got an award for "Best Digital Marketing Manager" in 2018 December for my work on the Hungarian market.- Developing and implementing the most effective digital strategy and plans in Huawei consumer business Hungary; and also responsible for Digital KPI result.- Being responsible for social media campaigns and management.- Cooperating with social media influencers- Working with the country marketing team to ensure coherence and link with other media strategies; to ensure execution of Huawei brand strategy and activities in collaboration with media and communication agencies;- Based on Hungary’s characteristics and combined with the brand story and product (Smartphone/ Tablet/Wearable) life cycle to craft and to manage a comprehensive and innovative strategy of marketing and content, plan. Executing and tracking marketing campaign and content calendar /activities across digital. Generating brand awareness, building brand love. By means of the Internet, Social Media, SEO/SEM, Buzz, digital influencer and SNS to assist in the publication of star products and focus on activities, and project implementation, assisting in promotion planning and development in retail activities.- Being responsible for digital platform design and operational management. Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies. Leveraging market data to develop content.- Agency management and responsible to optimize the costs and operational effectivenessProducing effective copy for online ads- Website maintenance: proactively manage the updates and upload the new content

Taipei City, Taiwan

- Build and execute social media strategy across all brands on multiple platforms- Moderate all user-generated content online, continuously improve by capturing and analyzing the appropriate social data/metrics, customer comments, and then acting on the information- Build out detailed video marketing strategy for the main and sub-brand- Post on brand blogs/forums regarding new products and event coverage.- Procure content from both internal and external resources- Regularly monitor analytics regarding engagement and fan base, and develop plans on engaging more targeted consumers- In-house video production for social media and business development- Influencer recruiting, establishing a referral program

Taipei City, Taiwan

Social Media Marketing/Facebook Marketing Expert• Management of 5 massive Facebook pages of 30Million + fans overall, including Clean Master 27M, CM Security 3,2M, CM Launcher 500K, InstaNews 120K, Cheetah Mobile 40K.• SEO Optimization and management, helping apps grow on multiple social media platforms.• Daily posts on multiple pages(faceook, Instagram, youtube, twitter)with new and fresh artworks gifs and videos.• Online Event/Contest Marketing>>> raising a page from 1K to 100K under 1 week • Strategy making and campaign creation for giant apps like: Piano Tiles 2, CM Launcher 3D, InstaNews, News Republic and Clean Master.• Participating on MWC 2016 Convention | working on social media updates(videos and photos) and booth management.• Video marketing promotion for InstaNews (daily 3 minutes videos for over 2 months) • Social Media Marketing presentations for company guests 80+ attendants (2 times until now)• In-depth market research on specific topics like: news aggregators, buzzfeed, reddit,social media marketing, yearly consumption of different apps through App Annie and Google Trend.

I worked as a freelance artist for several companies, startups and individuals in the past years.-Growth Hack-Film/Video/Motion Graphic creation-Motion Graphic Design-Advanced Artwork Graphics-Video editing with special effects-2D Animation-Sound Editing and Sound Design-GIFS and Stop Motion Animation for requestsMy Own website with more artworks and references: http://nahuaws.wixsite.com/home

Taipei City, Taiwan

I was a "media intern", creating videos for Fulbright Taiwan's YouTube channel and Facebook sites. I used Final Cut and After Effects with Photoshop, Illustrator on a daily basis. We were creating video-interviews of Fulbright scholars in a team of two.

Master'S Degree, Communication And Media Studies

Activities and Societies: -Hosted many events held by my departments (International Masters in Communication and Media Studies) -Helped.

Bachelor'S Degree, Communication And Media Studies, 4(Equivalent Of B)

Activities and Societies: Minor - Multicultural Communication [Fullly in English] I did my BA in communications and media, but the part I.

High School, English Language And Literature, General

Activities and Societies: Took part in small movie making projects and music production process. I did my highschool studies with a high.