As the Vice President of Marketing at Tytan Magnetic Tiles, I am dedicated to driving brand growth and customer engagement for a leading company in the educational toy space. Tytan Magnetic Tiles offers high-quality, durable, and affordable magnetic building tiles designed to inspire creativity and learning among children and families. Our mission is to provide accessible, interactive learning tools that support hands-on STEM education through play.At Tytan, I am committed to building a marketing function that champions innovation, data-driven decision-making, and a customer-first approach. Together, we’re on a mission to inspire the next generation of builders and creators through educational play.

Oversee all enterprise-wide marketing activities including social, email, content creation, website, events, webinars, and more. Develop and implement campaigns and brand recognition programs focused on promoting audio visual and computer products and services primarily to B2B market. Supervise external agencies and freelancers producing creative content including video and other graphics. Manage website including introducing content management system. Arrange and execute trade show presence including booth design, staffing, and marketing materials. Represent marketing in cross-functional meetings and programs including partnership and product marketing. Review marketing metrics against defined goals/KPIs and address issues and ability to appropriately execute strategy.● Revenue was $1mm upon joining in 1997 and played a key role in growing the company to over $100mm and from 1 location to 11 across the United States.● Improved product adoption leading to a positive impact in customer retention, user engagement, and market share.● Designed, developed, and implemented comprehensive marketing strategies, leveraging the most advanced and innovative marketing technologies, including AI, to drive brand awareness and revenue growth.Throughout my career, I have demonstrated the ability to evolve and adapt strategies in alignment with market trends, yielding significant successes.Prior experience as Marketing Assistant for Rentex, Inc., Boston, MA

• Researched and identified pertinent information regarding present and future projects• Managed database and assigned leads to sales associates• Communicated with Real Estate agents to coordinate housing for clients at the 1996 Olympics in Atlanta, GA• Proactively developed and evolved leads based on assigned projects• Assisted in the placement of advertisements in Business Week Magazine, and helped develop special ad programs• Managed the 1996 Atlanta Olympics housing program• Created marketing materials (Brochures, letterhead, etc.)• Various administrative duties