Marcel Nienhuis

Marcel Nienhuis Email and Phone Number

Marketing at VIDA Diagnostics @ VIDA Diagnostics, Inc.
coralville, iowa, united states
Marcel Nienhuis's Location
Minneapolis, Minnesota, United States, United States
Marcel Nienhuis's Contact Details
About Marcel Nienhuis

20+ years experience in marketing, product management, strategy, business development and market research. MBA from the Carlson School of Management at the University of Minnesota; Bachelor of Science in Marketing from Santa Clara University. Ownership of key growth initiatives, with managerial responsibilities; Recognized for leadership and innovation with “Innovative Thinker” nominations and “Drive for Five” award.

Marcel Nienhuis's Current Company Details
VIDA Diagnostics, Inc.

Vida Diagnostics, Inc.

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Marketing at VIDA Diagnostics
coralville, iowa, united states
Website:
vidalung.ai
Employees:
142
Marcel Nienhuis Work Experience Details
  • Vida Diagnostics, Inc.
    Vice President Of Marketing
    Vida Diagnostics, Inc. May 2017 - Present
    Greater Minneapolis-St. Paul Area
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  • Vida Diagnostics
    Director Of Marketing
    Vida Diagnostics Apr 2015 - May 2017
    Greater Minneapolis-St. Paul Area
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  • Vital Images, Inc.
    Sr. Product Manager
    Vital Images, Inc. Jan 2012 - Apr 2015
    Greater Minneapolis-St. Paul Area
    Management of the enterprise imaging product portfolio, which contains a family of individual products and a team of 3 Product Managers and Product Analysts. Ownership of universal viewer product from business planning through market launch. Led 5 person innovation R&D team targeting new growth projects. Established and built relationships with key physician luminaries, resulting in unique voice-of-customer (VOC) market insights and future product evangelists. Finalist for “2012 Innovative Thinker” award.
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  • Vital Images, Inc.
    Sr. Manager, Business Development And Strategy
    Vital Images, Inc. Jan 2011 - Dec 2011
    Minnetonka, Mn
    Led strategic planning activities included international prioritization, market trend analysis, and data-based market potential assessments. Identified and evaluated key partnership opportunities in terms of financial impact, strategic fit, and competitive differentiation, resulting in one new reseller partnership. Finalist for “2011 Innovative Thinker” award.
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  • Vital Images, Inc.
    Manager, Business Development
    Vital Images, Inc. Jan 2010 - Dec 2010
    Greater Minneapolis-St. Paul Area
    Drove US Therapeutic Discovery Project Grant applications, resulting in 9 approved grants and $1.5m in R&D credits (27% of 2010 EBITDA). Authored a complete business plan, included market sizing, pricing analysis, product strategy, and pro-forma financial estimates.
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  • Vital Images, Inc.
    Senior Marketing Analyst
    Vital Images, Inc. Mar 2009 - Dec 2009
    Greater Minneapolis-St. Paul Area
    Built TCO sales tool to address new go-to-market strategy. Developed executive dashboard of key business metrics, layered with interactive scenario and sensitivity analysis. The tool was used to inform key business decisions. Served as internal resource for survey design consultation for several departments, including customer support and marketing.
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  • Vital Images, Inc.
    Marketing Analyst
    Vital Images, Inc. Feb 2006 - Mar 2009
    Greater Minneapolis-St. Paul Area
    Established internal and external data analysis to inform key business decisions related to product and marketing strategies. Led annual Medical Advisory Board focus group to validate product and market development plans with industry luminaries. Awarded “Drive for Five” award and bonus by peers and executive team for creating an innovative sales tool. Examined sales opportunity results with statistical analysis, providing actionable insights into factors that impacted sales success.
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  • The Radicati Group
    Senior Market Research Analyst
    The Radicati Group Jun 2000 - Feb 2006
    Palo Alto, Ca
    Led quantitative and qualitative research projects, which involved primary and secondary market research, market forecasting, modeling, technology evaluation, and vendor analysis. Authored 40+ comprehensive industry reports and consulting projects related to the electronic messaging market.
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Marcel Nienhuis Skills

Strategy Product Management Product Launch Market Research Medical Devices Competitive Analysis Business Development Product Marketing Product Development Medical Imaging Strategic Planning Marketing Strategy Market Development Market Analysis Management Cardiology Competitive Intelligence Salesforce.com Business Planning Analytics Cross Functional Team Leadership Pacs Strategic Partnerships Pricing Strategy Commercialization Marketing Management Global Marketing Parkour Parallel Parking Grant Writing Business Analysis Advisory Boards Quantitative Research Quantitative Analytics Qualitative Research Data Mining Basketball Coaching Survey Design Upstream Marketing Consulting Roi Justification Conjoint Analysis Customer Insight Customer Analysis

Marcel Nienhuis Education Details

Frequently Asked Questions about Marcel Nienhuis

What company does Marcel Nienhuis work for?

Marcel Nienhuis works for Vida Diagnostics, Inc.

What is Marcel Nienhuis's role at the current company?

Marcel Nienhuis's current role is Marketing at VIDA Diagnostics.

What is Marcel Nienhuis's email address?

Marcel Nienhuis's email address is ma****@****ics.com

What is Marcel Nienhuis's direct phone number?

Marcel Nienhuis's direct phone number is +195248*****

What schools did Marcel Nienhuis attend?

Marcel Nienhuis attended University Of Minnesota - Carlson School Of Management, Santa Clara University, Jesuit Hs.

What are some of Marcel Nienhuis's interests?

Marcel Nienhuis has interest in Mobile, Clean Technology, Health Care, Consumer Internet, Enterprise Software.

What skills is Marcel Nienhuis known for?

Marcel Nienhuis has skills like Strategy, Product Management, Product Launch, Market Research, Medical Devices, Competitive Analysis, Business Development, Product Marketing, Product Development, Medical Imaging, Strategic Planning, Marketing Strategy.

Who are Marcel Nienhuis's colleagues?

Marcel Nienhuis's colleagues are Larissa Carvalho Silva, Ricardo Martin Izquierdo, Courtney Halaska, Dom Rafas, Samuel Moon, Carmen Moraga, Heather Gober.

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