Leuk nieuws! Ik ben sinds begin mei begonnen bij ALFA PRO IT als Directeur. ALFA PRO is al ruim 30 jaar een vertrouwde software en IT diensten leverancier in de sierteelt en AGF markten. Het team maakt, levert en onderhoudt software en diensten voor groothandels, exporteurs, cash&carries en lijnrijders in die markten. Zo helpt ALFA PRO om bedrijfsprocessen soepel te laten verlopen. Onder de naam AlfaPro NEXT is er zelfs een nieuw pakket ontwikkeld, o.b.v. de laatste technologieën, dat de processen nog soepeler en robuuster aansluit op elkaar en laat verlopen. Sinds november 2022 is ALFA PRO onderdeel geworden van TSS en dus klaar voor een volgende fase. En daarmeega ik graag met de klanten en het team aan de slag!

As of November 1, I started as commercial director For Ever Bulbs. For Ever is the market leader in the breeding, cultivation and trade of gladioli. A company with a strong starting position and ambition, supported by shareholder Synergia Capital Partners. I look forward to shaping the ambitions with the For Ever team

My position was "sales, innovation and stakeholder management in the field of" biocides and non-agricultural plant protection products in the Netherlands. "I was involved in portfolio management, channel management, developing new and, in some cases, disruptive business models. . An important project for in this respect is our project that has the working title “eWeeding”, a sustainable and efficient way for controlling weeds. A method based in electricity flowing through the weeds.

At IOI Loders Croklaan (now Bunge Loders Croklaan) I have created a stong team of 12 sales representatives. In addition, I made a contribution to the strategy of the sales team at Bungee sales processes this year. This was an educational year with a company with a complex and long supply chain and where the word sustainability was cherished.

CNB is the market leader in the mediation (creating and executing transactions) of flower bulbs and perennials. I started at CNB as an account manager, responsible for improving the services (administration, sales and marketing) to growers' associations. After that I developed into a role as 1 of the 2 sales manager in the IVB (purchasing and sales company). In that role I was also part of the MT and in this role I contributed and worked on the future of CNB. I really enjoyed my responsibility for and involvement in strategy and policy. In the 10 years at CNB, existing services have been improved and expanded and new services have emerged. Partly as a result of this, the financial key figures have also improved. I have become particularly skilled at CNB in the process-based approach to situations and processes. After 10 years it was time to move on. After two employers of which "the product" consisted of services, I wanted to develop in the sales & marketing of companies with a physical product in their hands. Education and courses during my period at CNB:• Various team training, process guidance and personal training (6 days) from Van de Putte & Partners organization consultants• Personal profiling - van Valkenburg Trainingen• NIMA-B• Plant breeders' rights course

Thinking together with import agents and growers about how they can distinguish themselves at FloraHolland and get the most out of the market. And building a relationship between FloraHolland and these import agents and growers. That was in short my job at FloraHolland. I learned a lot about this in a short time. I got to know and see the growing areas in Africa. I have also been able to understand markets and market forces of a wide range of flowers. However, I have mainly experienced how as an account manager in a large organization you can create value for both the customer and the organization itself. After 4 years I wanted to take the next step and then CNB came on my way.Training and courses during my period at FloraHolland: • Project management • Project management for project leaders • Internal buddy process

After my studies I worked at my parents' company for 2 years. The goal was to see if I would join "the family company" . I am grateful to have a experience a family business and a team that feels like family. This includes the creativity and dedication required to distinguish yourself as a garden centre and flower grower. However, the company was, mainly due to the location, limited in its potential. After two years I have chosen for a different environment to develop myself further.

My father and uncle had a garden center and a flower nursery. I was here from an early age. From about 14 years old I earned my first racing bike, walkman, discman, CDs, going out and holidays together. This is where my interest in entrepreneurship and horticulture has arisen.

In the third year of my studies I did an internship at Brand Flowers in Capinteria (CA). At Brand Flowers I have set up a price information system. I then made a cost and margin analysis for the main crops. The period in California was a learn full an fun time in my life.