IN A FEW WORDS: Graduated in Social Communication at PUC in Rio de Janeiro and postgraduate studies in Design at Portfolio Center in Atlanta, USA. Experienced designer and creative leader with a demonstrated agency history of servicing small business to Fortune 500 companies.WHAT DO I DO: Art Direction and Strategic Design, always looking for conceptual relevance and creative ideas that translate into brand experiences, visual identities and online campaigns that thrill, engage and entertain. Helps organizations solve real life problems, transforming a communication issue into innovative ideas, having in mind people engagement and client results . On the way, I'm very passionate about human development, always listening, building and growing teams, and collaborating cross-discipline to shape processes to help agencies and clients to do their best work.CONTACT: +55 21 982081819 mcoelho.ramos@gmail.com
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Lead DesignerMobydickRio De Janeiro, Brazil -
Lead DesignerMobydick - Independent Studio Jul 2017 - Present:::: Independent design studio where I develop projects for agencies and directly for clients, dimensioning and managing teams, both remotely and in person. Live marketing, branding, digital campaigns, basic animations, keynote presentations and editorial communication are the most relevant projects I've doing in this period.:::: Tasks• Oversee projects from concept to execution, ensuring a seamless client experience• Lead and mentor creative teams to inspire innovative thinking and outstanding results • Develop creative concepts that align with client visions• Transform ideas into engaging experiences for clients and users• Create innovative storytelling formats that enhance brand narratives• Craft precise prompts to leverage AI platforms for improved workflows:::: Main companies worked: Petrobras, World Water Forum, United Nations, Motorola, Arena Hotels, Uber, Rock in Rio, Shell, Raízen, Grupo Eleva, Coca-Cola, Electrolux and Danone, to name a few. Partner agencies: Dream Factory (RJ), SRCOM (SP), Live (SP), Global Geometry (RJ) Parceria Ilimitada (RJ), Tátil Design (RJ) , Adventures, Inc. (RJ + SP) and Ollo, which is an open talent platform .
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Art DirectorAdventures, Inc Sep 2019 - Aug 2020Rio De Janeiro:::: Adventures Inc is one of the fastest growing digital agencies in Brazil. As an art director, I developed creative campaigns for social media and special projects. Under the precise guidance of Rapha Avellar, I was able to apply all my multidisciplinary knowledge acquired in more than 15 years in the market, always keeping the focus on strategy and content. :::: Alongside my creative partner, we implemented the agency's creative direction, securing clients like Prudential, Tinder, Ourolac, and Domino's. We developed high-performance campaigns and contributed innovative ideas using voice technology for Alexa and Google Assistant.:::: Tasks• Creative direction and concepts for the campaigns• Hack the internet pop culture to find unexpected insights • Design system for social media• Coach and mentor young designers using monthly study cases :::: Results• Domino’s - Garlic Bread Pizza launch - National product campaign for social networks, with films, support pieces, gifs, memes and stickers. Reach over 9 million and 32 million impressions• Anitta + Tinder at Carnaval 2020 - Explosion campaign with the super influencer, obtaining an astronomical return for the client, with more than 78 million reach and 85 million impressions• After 3 hard months of dedication, the strategic and the creative team made Prudential account the biggest in the agency -
Art Director | DesignerDream Factory Apr 2010 - Jul 2017Rio De Janeiro:::: Developed various brand experience concepts, activations, key visuals, uniforms, merchandising, and scenography art direction for events like Rock in Rio, Sonar Festival, Rio Street Carnival, the Rio 2016 Olympics, and more. Collaborated on brand entertainment ideas and future visioning projects for clients including Ambev (InBev), Heineken, Samsung, Volkswagen, Nissan, Tim Mobile, Itaú Bank, O Globo, Red Bull, and L'Oréal, to name a few.:::: Tasks• Live the everyday life and research the web to come with some jaw breaker ideas• Design lots of impact key visuals for different kinds of events• Collaborate with the production team to explore the best ways to bring ideas to life• Be involved from the initial concept to the final day of the event, overseeing the entire process • Prepare an illustrative scenography brief with lots of organized references• Keep record and research high end tech suppliers• Prepare presentations from concept to the post-sales report -
Art Director | DesignerFcb Aug 2008 - Dec 2009Rio De Janeiro:::: Development of concepts and art direction for advertising pieces and CRM for clients such as TIM Mobile, Gafisa and O Globo. -
Art Director | DesignerMccann Worldgroup Jul 2005 - Jun 2007Rio De Janeiro:::: Concept and execution of creative materials to constantly innovate the look and feel of TIM Mobile. Art direction for integrated campaigns in advertising, branding, design and TV. -
Design InstructorMiami Ad School Aug 2004 - Jul 2005São Paulo:::: Discipline: Visual Impact - Image and Content. The course aimed to introduce students tothe creative process, addressing problems through a blend of verbal and visual impact while helping them discover their unique ideas. The goal was to cultivate their individual style for the final project: a visual impact storytelling book.:::: One of the most rewarding experiences I've had, being able to share my knowledge and experience with hundreds of students and new talents. Unfortunately, this journey was interrupted when I received a great job offer to return to Rio de Janeiro. -
Art Director | DesignerBanco De Eventos Sep 2004 - Jun 2005São Paulo:::: Concept and art direction for events and festivals with Nokia Trends, Skol Beach and Natura Art Festival. -
Art Director | DesignerAfrica Propaganda Jan 2004 - Aug 2004São Paulo:::: Concept and execution of BTL material and advertising campaigns for clients such as Nivea, Vivo, Itaú, Pão de Açúcar, Philips and Brahma. -
DesignerBrand Group Apr 2003 - Dec 2003São Paulo:::: Development of branding projects, visual identity, BTL for customers such as Unilever, Gradiente, Vivo Mobile and Instituto Ayrton Senna.
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DesignerTátil Design Sep 2001 - Apr 2003Rio De Janeiro:::: Development and concepts for visual identity, point of sale and branding for clients like Nokia, TIM Mobile, Natura Cosmetics and AMRO Bank. -
DesignerVisual Asylum Oct 2000 - Aug 2001San Diego, California:::: Development and concepts for visual identity, point of purchase and branding for several corporate clients in Southern California. In addition to participating in special projects of AIGA San Diego.
Marcelo Ramos Education Details
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Design And Visual Communications, General -
Content Director | Digital Strategist -
Comunicação Social
Frequently Asked Questions about Marcelo Ramos
What company does Marcelo Ramos work for?
Marcelo Ramos works for Mobydick
What is Marcelo Ramos's role at the current company?
Marcelo Ramos's current role is Lead Designer.
What schools did Marcelo Ramos attend?
Marcelo Ramos attended Portfolio Center, Partners Academy, Pontifícia Universidade Católica Do Rio De Janeiro.
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Marcelo Ramos
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Marcelo Ramos
Mexico City Metropolitan Area
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