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Marcelo Barp Email & Phone Number
CFO at Grupo Silvio Santos Holding
at
Holding - Grupo Silvio Santos
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✓ Verified Jun 2026
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Profile completeness 86%
Current company
Role
CFO at Grupo Silvio Santos Holding
Location
São Paulo, São Paulo, Brazil
Who is Marcelo Barp? Overview
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Quick answer
Marcelo Barp is listed as CFO at Grupo Silvio Santos Holding at Holding - Grupo Silvio Santos, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Marcelo Barp.
Marcelo Barp previously worked as Controlling Shareholder at Destrave and Managing Director at Destrave. Marcelo Barp holds Master Of Business Administration - Mba With Emphasis In Finance And Corporate Strategy from University Of Michigan - Stephen M. Ross School Of Business.
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Holding - Grupo Silvio Santos
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Profile bio
About Marcelo Barp
Executive with broad experience leading companies and business units in the areas of Consumer Finance and Financial Services, having worked in large banks, joint ventures with large retailers, family-held groups and private-equity invested companies, with full P&L responsibility in processes involving expansion, business development, M&A, IPO and turnaround.Experience as a CEO, reporting to the Board of Directors and participating in quarterly results meetings in publicly traded companies, including report and presentation to banks and investment funds. Point of contact with multiple stakeholders, with good relationships skills in diverse environments. Startup founder, advisor and investor. Results-oriented professional, with flexibility adapting to different structures and scenarios, skilled in managing complex situations with open communication.
Current workplace
Marcelo Barp's current company
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Holding - Grupo Silvio Santos
Website
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19 roles
Marcelo Barp work experience
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Cfo At Grupo Silvio Santos Holding
Controlling Shareholder
Leadership and conduction of strategic projects such as partnerships and fundraising in the market.
Managing Director
Founding partner of the start up operating since 2020 offering subscription for car assistance and other services for vehicles with no insurance coverage (+25 million cars).Achieved the mark of 1,000 subscribers for the first time in Nov/22; expecting to reach BRL 1 M in Annual Recurring Revenue (ARR) by Dec/23; currently operating with BRL 0.5 M in ARR.
Aug 2019 - Aug 2022
Advisor
Board Member
Interim Ceo
Nov 2023 - Jun 2024
Ceo
Reporting to the Board of Directors, is responsible for the P&L of the entire operation, representing the business at BACEN, SUSEP and other agencies, leading a team of ˜600 professionals in the areas of IT, Commercial, Marketing & CRM; Credit & Collection; Risk & Compliance; Financial; People & Management and Legal.Conducting the turnaround process based.
Apr 2022 - Sep 2023
Executive Director
Reporting to the CEO and the Board of Directors, was responsible for setting up the company's channels area, aiming to account for 35% of EBITDA in 4 years, through partnerships with retailers. Development of a sales force team at no fixed cost (“Sales Representatives” project).Started and implemented key partnerships, including Tok&Stok, UOL, Ri Happy.
Oct 2016 - Oct 2018
Head Of Fic
Was responsible for the P&L of Itaú and Grupo GPA a joint venture (encompassing Extra, Pão de Açucar, Assai, Ponto Frio and Cnova), with a portfolio of 4 million cards, and net earnings totaling BRL 250 M (2016 forecast), with teams exclusively dedicated to the GPA, Ponto Frio / Cnova’s portfolio.Increased GPA portfolio’s results by creating a constant.
Apr 2015 - Sep 2016
Head Of Hipercard And Cobranded Partnerships
Was responsible for the P&L of the operation of card distribution and financial products, involving the Itaú-Wal Mart partnership, totaling over 5 million active cards and BRL 150 M in operating results.Was responsible for the P&L of Itaú's institutional and co-branded cards, with a portfolio of 8 million cards and BRL 1 B in operating earnings (2015.
Jan 2013 - Mar 2015
Managing Director
Was responsible for the joint venture between Itaú-Unibanco and Magazine Luiza, with a portfolio of BRL 2 B; 3 million customers; BRL 4 B in annual revenues and BRL 800 M in gross revenues, plus 1,300 employees.Led the operation to a turnaround, reverting from a BRL 50 M loss (2008) to a BRL 100 M profit (2010).Increased card sales by more than 100% from.
Aug 2008 - Nov 2012
Director Of Partnerships Fininvest
Was responsible for the P&L of Unibanco/Fininvest partnerships, as well as large retailers, including Makro, Claro, Leroy Merlin.Managed a portfolio of over 2 million credit cards and Private Label cards, with revenues of +BRL 360 M / year.Turnaround of the operation, reversing from a negative contribution margin (-BRL 10 M) in 2006 to a positive margin of.
Jan 2007 - Jul 2008
Product Director, Consumer Finance
Was responsible for planning, designing, launching and managing all products in the Bank's Consumer Finance area, including Unicard, Fininvest, Hipercard, Personal Loan and Debit Cards, with a total managed portfolio of more than 10 million cards, and BRL 300 million / year in EBT (earnings before tax).
Jan 2005 - Dec 2006
Project Superintendent
Acquisition of Private Label customers from the joint Unibanco – CBD operation, resulting in a new portfolio of 800,000 branded cards, and BRL 250 M / year in revenues.Acquisition of the Unibanco portfolio managed by Credicard, resulting in a portfolio of 100,000 active cards and BRL 60 M /year in revenues. Created the market analysis area.
Aug 2003 - Dec 2004
Investment Banking, Summer Program Associate
Was selected for the Summer Job Program, competing with students from major U.S. MBA programs.
Jun 2002 - Sep 2002
Senior Negotiator
Renegotiated contracts for 100 gas stations, involving substantial resources.
Feb 2000 - Jul 2001
Senior Planning Advisor
Created and implemented a pricing model for the period following market deregulation, generating revenue growth in 18 months.
Jan 1998 - Jan 2000
Project Advisor
Quality improvement projects, with ISO 9002 certification for the Shell School Station, a pioneer project in Latin America.
Apr 1995 - Dec 1997
5 education records
Marcelo Barp education
Master Of Business Administration - Mba With Emphasis In Finance And Corporate Strategy
Senior Management Program In Banking (4 Modules Totaling 200 Hours),
Bachelor’S Degree In Production Engineering, Production Engineering
Digital Marketing, Digital Marketing Imersion
Machine Learning, Applied Machine Learning
FAQ
Frequently asked questions about Marcelo Barp
Quick answers generated from the profile data available on this page.
What company does Marcelo Barp work for?
Marcelo Barp works for Holding - Grupo Silvio Santos.
What is Marcelo Barp's role at Holding - Grupo Silvio Santos?
Marcelo Barp is listed as CFO at Grupo Silvio Santos Holding at Holding - Grupo Silvio Santos.
Where is Marcelo Barp based?
Marcelo Barp is based in São Paulo, São Paulo, Brazil while working with Holding - Grupo Silvio Santos.
What companies has Marcelo Barp worked for?
Marcelo Barp has worked for Holding - Grupo Silvio Santos, Destrave, Vidaia.Care, Sfero Football, and Credz.
How can I contact Marcelo Barp?
You can use AeroLeads to view verified contact signals for Marcelo Barp at Holding - Grupo Silvio Santos, including work email, phone, and LinkedIn data when available.
What schools did Marcelo Barp attend?
Marcelo Barp holds Master Of Business Administration - Mba With Emphasis In Finance And Corporate Strategy from University Of Michigan - Stephen M. Ross School Of Business.
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