Marcelo Benassi Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

- Developing relationship with assigned endemic and non-endemic clients by understanding their goals and managing their expectations.- Developing and executing strategies based on data.- Collaborating with commercial team to identify growth opportunities (upselling and cross-selling).- Providing effective solutions in collaboration with internal departments (tech, finance, operations, analytics, legal, marketing).- Monitoring customers feedback and staying up-to-date with market trends to identify areas for improvement in our services and products.- Regularly communicating performance progress to customers and internal stakeholders by delivering reports, presentations and conducting meetings.

São Paulo, Brasil

- Developing, managing and optimizing Amazon ads campaigns including sponsored products, sponsored brands, and sponsored display ads.- Executing keyword research and analysis to identify high performing keywords and negative keywords.- Analyzing campaign data to identify areas of improvement and optimize campaigns accordingly.- Monitoring ad spend and providing budget recommendations to maximize ROAS and lower ACoS.- Developing and executing A/B testing strategies to optimize ad copy, landing pages, and bidding strategies.- Working closely with commercial department to ensure campaigns align with business goals and objectives.- Staying up-to-date with online retail industry trends and changes to Amazon’s advertising platform.

São Paulo, Brasil

- Managing operational development on customer service (i.e. Content, PPC, catalogue)- Staying up-to-date with Seller and Vendor Central products and services in order to develop solutions and educate customers.- Identifying new sales opportunities through prospecting and lead generation.- Building network with key stakeholders.- Developing and executing strategic sales plans to meet and exceed sales targets and revenue goals.- Providing accurate and timely sales forecasts and pipeline management.

São Paulo, Brasil

- Developing, managing and optimizing PPC campaigns across multiple channels, including Google, Meta and LinkedIn.- Keyword research and analysis.- Developing regular reports and presentation to communicate paid media performance and offering solutions to customers needs.- Monitoring ad spend and KPIs performance to maximize conversion, revenue and ROI. - A/B testing to optimize bidding strategies.

São Paulo, Brasil

- Driving agency partner satisfaction and retention through effective communication, training, onboarding, and ongoing support.- Developing effective Google Ads strategies that drive results for agency partners and their clients.- Identifying and prospecting new agency partner opportunities to expand Google reach and market share.- Analyzing campaigns performance and providing success recommendations regularly.- Staying up-to-date with market trends and Google products updates to drive innovation within agency partner program.

São Paulo, Brasil

- Conducting Google Ads audits for SMB accounts to identify growth opportunities.- Delivering customized Google Ads strategies and campaigns that align with customer business goals and objectives.- Providing guidance on Google Ads best practices, including keyword research, campaign optimization, and A/B testing.- Monitoring campaign performance and providing updates and improvement recommendations regularly.- Building relationship with customer to understand their business goals and provide strategic solutions to drive results.- Staying up-to-date with Google certifications and product updates for Search, Video, Display, Shopping, and Google Analytics.

Guarulhos, São Paulo, Brasil

Guarulhos, São Paulo, Brasil

Guarulhos, São Paulo, Brasil

Guarulhos, São Paulo, Brasil

São Paulo, São Paulo, Brazil

Programmatic Media

Bachelor'S Degree, Communication And Media Studies, 9.0