Marcelo Berner Email & Phone Number

Oakville, ON, CA

Responsible for creating Geotab's Marketplace in the region, a comprehensive ecosystem of third-party solutions (HW, SW or both) that are integrated with Geotab's platform by renowned technology partners.

Oakville, ON, CA

Responsible for identifying and developing large sales opportunities in Latin America alongside local Geotab resellers. Proactive sales support provided to a total of 16 resellers in Latin America.

Jacksonville, Florida, US

Outplacement program at LHH, global leader with 400 locations in 60 countries. French language studies.

London, GB

• Opening of markets and customers in the region. Development and implementation of business strategy. Sales forecast and pipeline. Competitor analysis.
• First pilot in the region. Proposal, negotiation, contract closure and implementation.
• Training program for the 8 account teams in the region and their respective customers.
• Definition of “Regional Offering” with Product and Marketing teams.
• New products, solution design, pricing, costs, promotional material and activities.
• Business Cases in the region. Regulatory, commercial, political and technical aspects.

Solna, -, SE

• In charge of the overall commercial, administrative and technical management of the Chilean subsidiary, reportsing to the Board of Directors.
• Establishment and implementation of business strategy and operational plan.
• New tracking station in Punta Arenas. Management of design and implementation (USD 6M).
• Contract with technology supplier (USD 4M). Operations automation project (> USD 2M).

• In charge of overall management.
• Design and implementation of strategic plan for Business Development.
• Sustainment of executive relationships with customers and business partners.
• Leadership in successful ISO9001 quality certification process.

Galway, IE

• In charge of 5 Sales Engineers. Opportunity detection and product sales in the region. Goals and incentives definition, training and field support. Sales forecast and pipeline updates.
• Research, selection and commercial agreement with new distributors across four countries.
• Market penetration strategies. Competitor analysis.
• Response to RFPs and generation of proposals in commercial and technical aspects.
• Solution design, price setting, terms and conditions, negotiation and contract closures.
• Coordination with suppliers (technical, pricing, deliveries, services integration) for turnkey projects.

Espoo, Southern Finland, FI

• Managed 4 sales support engineers. Technical and commercial preparation of proposals. Coordination of diverse areas to develop corporate-wide bids. Definition of product mix.
• Internal product training and technical sales presentations to customers.
• High success rate in accepted proposals. Revenues of USD 59M, 240% sales growth (1999).

Espoo, Southern Finland, FI

• Technical support to sales force. Solution design and product development.
• Direct involvement in closing USD 20M 3-year project with customer CTI in Argentina.
• Contribution in increasing regional sales by 150%, generating revenue of USD 24.7M in 1998.

Dallas, TX, US

• Launch of commercial activities by exploring the market and identifying business opportunities.
• Development of business relations with two new distributors in Argentina and Chile
• Increase in regional sales: to USD 7.8M in 1996 and to USD 16.2M in 1997.

Armonk, New York, NY, US

• Management of networking products.Presentations, technical info, pricing, quotations, profitability, life cycle, promotion and training.
• Launch to market, training and coordination of the advertising strategy.
• 4 new projects awarded, generating earnings over USD 4M.

Civil Industrial Electrical Engineering (Master’S Degree Equivalent), Engineering + Business Administration

Civil Engineering

Primary And Secondary Education