Marcelo Castro Email & Phone Number

São Paulo, SP, BR

São Paulo Area, Brazil

Created the i2GO brand to expand to over 30.000 Points of Sales in LATAM and EUROPE. Nº1 sales of premium accessories for smartphone and connected homes.

Latin America (based In São Paulo, Brazil)

Responsible for identifying global brands and introduce them in LATAM. Launched brands via distributors (Mexico, Chile, Panama) and created own distribution companies (Brazil, Peru, Costa Rica). Grew the company to reach 2012 sales of U$500k with 3 main strategies: Sale to retailers, online direct sales, and brand shops. Executed solid marketing strategy.

Responsible for the growth of the home appliances business in Latin America. Samsung has small presence in Latin America and no presence in Brazil. Drive the growth to a profitable business=> Focus on Washers and Refrigerator=> Study the market potential and the market share by competitors=> Support the 6 subsidiaries to meet or exceed sales targets=>.

Marketing Product Manager, Front Load Laundry, => Drive the product plan from today to 10 years out and appropriate resources accordingly=> Create marketing messages for individual features and product=> Understand competitors and deliver models / feature that provides further consumer benefits=> Responsible for a portion of the category's P&L => Align.

Responsible for the development and maintenance of Kenmore brand dishwashers. Aligned strategy and specifications with Whirlpool’s largest distributor, Sears Corporation, and drove the forecasted product’s performance, quality, cost, and schedule.  Developed a new product line of high efficiency dishwashers to drive incremental net income of $10M.

Selected to identify consumer dissatisfaction with recently delivered products. Led a team to increase the robustness of the products’ packaging and improve the supply chain process. Used Six Sigma tools to understand consumer dissatisfaction related to delivery process Implemented improvements to products’ packaging and Distribution Centers for cost.

Total of 3 summer internships at Whirlpool Corporation:Apr 2003 - Aug 2003 => Cost and Quality, Washer Platform Integrity: Designed a solution for water leakage, deciphered causes relevant to quality concerns and proposed improvements, and actively supported co-worker projects.Apr 2002 - Apr 2003 => Product Development, Fabric Care Technology: Improved.

Mba, Marketing

Activities and Societies: National Society of Hispanic MBAs (NSHMBA) The Weekend MBA develops experienced professionals into resourceful.

Bs, Mechanical Engineering

Activities and Societies: Tau Betta Pi National Society of Mechanical Engineers Brazilian Club at WMU INROADS Western Michigan University.