The YellowSquare Hostel has marked a shift in direction for me, providing not only a fresh perspective, but also a firsthand look at marketing from a client's side.Despite the change, I continue to craft campaigns and experiences for our products and events in Rome, Milan and Florence. I also handle brand development and projects for our future openings. My direct interaction with our main target, Gen Z, has improved my approach to digital strategies and content. Additionally, I discovered a more practical side by developing my own illustration style, which made my workflow more efficient yet creative.

Creative and AD in charge of creating concepts for nationwide brands like CNI and the health insurance Unimed as well the São Paulo based Santa Marcelina University.It was a great experience to be part of the creative team in charge of the CNI 2021 campaign that aimed on regaining the relevance of the national industry after the pandemic recession.

This year I worked for different clients, from a pharmaceutical company to an online car retail. I got to develop a lot of my skills on 3D design as I had the freedom to apply it on big projects.I consider relevant the roles of mine in developing the new logo for Banco del Austro as I worked since the earliest stages on concept up to the final version as well as the pitch that brought agency's newest client, Toyota Ecuador.

In charge of creating on different steps for brands like Nestlé Ecuador, Nescafé and Moderna Alimentos. I also took part on pitches that brought new business for the agency.I would highlight my role as creative on the launching of the new Nike VaporMax, which was a success campaign for the client and became a digital case that placed Publicis Ecuador as the most creative in the LATAM area at the 2017 council.

In charge of new concepts and campaigns for the real state business in the São Paulo area. Also took part in launching campaigns for international hotel chains like Ramada Inn, Ibis Hotels and Blue Tree Towers.

DRC is an Architecture & Design Institute where I myself studied in 2014. After the main instructor left, he recommended me to take his place giving classes to Modo 3D beginner students

Temporary role in the Footprint Project, mapping, translating and transcribing multilingual information that Google's 'walkers' would collect from real places to the Maps platform.

I worked giving support with new art and ideas to the creative teams whose clients were Macro Bank, Medicus, Adidas Argentina, Personal, Prime and Cencosud. I learned a lot about the Argentinian creative process and how to achieve less obvious concepts.

In this first passage in the agency I worked in campaigns for construction companies from SP and MG states. Here is where I started my baby steps on conceptualization and KV crafting for different clients.

As an assistant, I helped the creative team in retail stores campaigns for brands like Chevrolet, Peugeot, Nissan, Hyundai and KIA. I learned a lot about the daily work, the creative process and preprint.