Creative
CurrentThe YellowSquare Hostel has marked a shift in direction for me, providing not only a fresh perspective, but also a firsthand look at marketing from a client's side.Despite the change, I continue to craft campaigns and experiences for our products and events in Rome, Milan and Florence. I also handle brand development and projects for our future openings. My direct interaction with our main target, Gen Z, has improved my approach to digital strategies and content. Additionally, I discovered a more practical side by developing my own illustration style, which made my workflow more efficient yet creative.