Executive Vice President Product And Marketing
Impsat Fiber Network Inc
Gran Buenos Aires, Argentina
Officer of Impsat Fiber Network - President of the Board of Directors of Impsat Argentina S.A.Member of the Senior Council of the Company and Officer, I was in charge of all product and marketing operations, with a full P&L responsibility of the Company, reporting directly to the CEO of the Corporation Impsat Fiber Network. My main responsibility was the creation, from scratch, of Product and Marketing´s organization, just after the fresh start of Impsat as a result of its Chapter 11… Show more Officer of Impsat Fiber Network - President of the Board of Directors of Impsat Argentina S.A.Member of the Senior Council of the Company and Officer, I was in charge of all product and marketing operations, with a full P&L responsibility of the Company, reporting directly to the CEO of the Corporation Impsat Fiber Network. My main responsibility was the creation, from scratch, of Product and Marketing´s organization, just after the fresh start of Impsat as a result of its Chapter 11 process.As a new functional area, my goal also was to establish and develop new product lines (as datacenter, telephony, internet and terrestrial data) while continuing the growth of the existing ones (the core business of Impsat: satellite data transmission). This transformation had to take place while we transform Impsat in a cash positive Company, in a very short period of time. The Product and Marketing Organization had the following tasks to perform:To define the strategy of the Company: business plan, product portfolio, product mix and country mix. To manage the branding of the Company and positioning for every product and every country of the region.To operate and manage the main processes of the new products (service delivery, service assurance, sales support, pricing, etc.)To set goals to the rest of the functional areas to achieve the plan: define sales plan, define fixed expenses and direct costs required for the Company as a whole.To manage all the indirect sales channels to further penetrate the market while keeping unforced attrition in our direct channel at 0% and customer retention Show less