Working for more than 20 years in the Trade and sales area in large Brazilian companies and multinational food, beverage, and consumer goods industries. Solid knowledge in the areas of Trade Marketing, Merchandising, Sales, and people development. Focused on building results through the development and training of people. Managed over 850 key account stores, Cash & Carry, Regional and Traditional Retail. Training and qualification of the Team of Merchandising Supervisors, sales promoters, and demonstrators. Training in the execution of the 6 KPI's of Merchandising “Product, Price, Extra Point, MPDV Merchandising Materials, Planogram and Share”, in point of sale information collection tools such as Trade Force, Accenture and Involves Stage Management of the Systematic of Visit consistent with the geographic area together with the Roadmap Productivity analysis to optimize the resource invested in Labor "ROI". Standardization of visits by the Merchandising Team with the concept of the Perfect Store in synergy with the Sales Team. Analysis and control of Disruptions through strategic actions directed and integrated between the Commercial Team, Merchandising, Logistics, and Trade.Management of actions carried out by partner agencies, creation and development of Motivational Campaign and promotional actions of point of sale in addition to seasonality performed directly with the Super / Hipermercado to sell-boost.Coordination of a team of merchandising Supervisors, promoters, and outsourced demonstrators hired for Summer and Commemorative actions.