FOC Games is the company that created and operates the first gaming fan engagement digital platform, focused on sports and entertainment organizations in the world, born through the collaboration between Mas Ros Media and FiReSPORTS.FOC Games created and manages Barça Games, the first videogames platform from a sports club in the world.Targeting the Barça fans around the world interested in the gaming universe, with the goal of becoming the "Biggest gaming academy in the world", Barça Games is part of the new initiatives of FC Barcelona around digital entertainment.Barça Games will attract and build loyalty to the inmense Culers digital community in all the regions of the planet, through interactive experiences in a unique ecosystem of online features and platforms.I manage an interdisciplinary and distributed team around the globe, more than 100 people with diverse skills in technology, digital business, videogames, social media and content management and creation.

In Caracol Television, the most important TV, Radio and Digital Media and Content company in Colombia, I led a team of more than 170 professionals in various roles and functions, managing a complete portfolio of more than 15 brands, from content and interactive experiences creation, audiences and customers acquisition and engagement, the underlying digital technology and the sustainability of the digital business.• I carried out the business model diversification, creating new revenue sources at marginal costs, which generated profitability.• I have created new purely digital products in agile experimentation models and continuous innovation, such as the cases of Volk Games (video games and interactive entertainment) and the phonographic exploitation of our assets on music platforms.• I directed the transformation initiatives of the audiovisual business, extending video and audio content to streaming services in different modalities: AVOD, FAST, SVOD, Podcasts and Music; on own and third-party platforms.• I promoted ideation and innovation of digital initiatives in other business units of the company, and co-led the organizational digital transformation processes, both in internal use cases and in the digitization of the company's own business. I co-created LUMO Media Lab, Caracol's futures laboratory, dedicated to the identification, ideation and experimentation of new digital technologies, currently focused on Artificial Intelligence, Web3, and interactive and immersive entertainment.

I've been member of the Board of Directos in IAB Colombia between 2015 and 2020 and became President of the Board during the last two years, proactively collaborating with the Executive Director to benefit the digital advertising and marketing industry in the country.

Grupo Clarín is the biggest media and telecommunications holding company in Argentina. In CMD-Clarín Global (its digital content business company), I was the executive responsible for the strategy and operation of new innovation products, as well as leading the organization's technology teams. • I created and led the interactive business unit, forming the “Gaming and E-Sports” area where Mundo Gaturro was born and developed, the most successful immersive video game in the Argentine market for kids, with +2,000,000 monthly recurring active users. It became the first digital entertainment and video game company of Grupo Clarín, through the acquisition of QB9, which also extended to the transmedia exploitation of intellectual property in licensing & merchandising models and production of animated audiovisual content for TV.

• I oversaw the technology, platforms and development teams (+100 professionals) as CTO, since my arrival until 2010, leading the E-Commerce initiatives (discount coupons, Marketplace), developments of social platforms and mobile technology, and conducting the organization's audio and video streaming strategies, creating the first Video On Demand (VOD) product with user-generated content (UGC) in the country, which led us to the leadership of digital products in the Argentine market.

INDRA is the leading Spanish multinational IT services company. As Outsourcing and Services Business Unit Director:• I led development outsourcing and infrastructure support projects in various industries, managing to make the Outsourcing practice profitable in 3 years, increasing the number of clients, renegotiating contracts and expanding services in the existing portfolio.• I reformulated the operational structure, training professionals who worked at client facilities, enabling rotation without losing operability.

Grupo Clarín is the biggest media and telecommunications holding company in Argentina. PRIMA and Clarín Global pioneered the digital and Internet industry in Argentina since late '90s. I led the technology and IT services teams as part of the management team, with many important achievements:• I led the transition from Dial-up to Broadband Internet, allowing the customer base to grow by more than 1000% and also led the international expansion of the company in 2000 to Brazil, Mexico and Chile.• I commanded the operational development teams for applications and portals, infrastructure, network engineering and operations, and customer support (contact center). The team, in all its disciplines, had +400 professionals under my supervision.• I managed the development, launch and operation of the first live audio and video streaming initiatives in the country, in the year 2000.

• I conducted the development, integration and launch of the first prepaid mobile service in Miniphone (Telefonica) in 1997 in Argentina. It started with a customer base of 10,000 and grew by +1,000% during the first year of operation, sustaining quality of services and satisfaction levels of more than 99,7%.