After I got the Master of Branding degree, I dedicated part of my spare time to specific Communication projects. Working as a consultant, I had the opportunity to put together all the Branding essentials into practice. These were projects that helped startups, small and mid-sized companies from across different sectors to create their brands - from the concept to completion - with a clear view of their identity, personality, positioning, and purpose.Please, see some samples at… Show more After I got the Master of Branding degree, I dedicated part of my spare time to specific Communication projects. Working as a consultant, I had the opportunity to put together all the Branding essentials into practice. These were projects that helped startups, small and mid-sized companies from across different sectors to create their brands - from the concept to completion - with a clear view of their identity, personality, positioning, and purpose.Please, see some samples at www.coroflot.com/mlima Show less

I am lucky to say that I had the opportunity to join Alumbra as an intern and became a multipurpose professional after almost ten years of work.From creating brands, multi-platform campaigns to dealing with external agencies, suppliers, and other departments. I led internal and external communication activities, such as content creation, visual and verbal identity, marketing strategies for products and business lines.To mention a few developments, I redesigned the website, developed… Show more I am lucky to say that I had the opportunity to join Alumbra as an intern and became a multipurpose professional after almost ten years of work.From creating brands, multi-platform campaigns to dealing with external agencies, suppliers, and other departments. I led internal and external communication activities, such as content creation, visual and verbal identity, marketing strategies for products and business lines.To mention a few developments, I redesigned the website, developed training materials, product brochures, packaging, and multiple materials to maximize product marketing promotion in retailers, vendors, and home centers all over Brazil.During those years, I developed several scripts, storyboards, and animations for TV and social media advertising, seeking organic growth and awareness. Moving on to the events field, I supported corporate exhibitions, workshops, and sales conventions focused on awareness and product launches. By working in close cooperation with suppliers from across the globe, I exchanged the setup/guidelines for more than 300 products, including technical specifications for packaging, labels, manuals, transport boxes.One of the most recent and relevant achievements was the complete redesign of the brand book with a new visual and verbal approach: from the logotype, stationery to institutional materials: brochures, presentations, templates, newsletters, internal and external signage, product packaging, and many other materials. Show less

SMS was the first company I've ever worked for. It provided me with the opportunity to understand how a Marketing department operates in daily business. By developing brand promotion materials and conducting small projects with suppliers, I assisted in Marketing activities as a newcomer.