• Structuring the entire company financial area.• Short- and long-range Business Plan elaboration.• Support in service-portfolio elaboration, developing the cost/pricing model.

• Consultancy in Finance and Planning for Entrepreneurship and Small Retail projects, highlighting: Process management and redesign, performance optimization and costs reductions. Business plan structuring, financial area organization, budget management implementation, medium and long-range business view.

Reported to the Group CFOFinancial Planning leadership in the new Eudora Business Unit startup, with dotted line to the Marketing and Sales VP and BU Directors, seeking to ensure alignment with headquarter. • Operational planning and monitoring with a view to ensuring business-unit value generation, in line with established strategic and risk guidelines.• BU strategic planning contributions, supporting company executives with long-range economic-financial view and consolidation.• Assuring established-target fulfillment in the BU short-range plan, coordinating Budget Planning and monitoring processes, identifying eventual deviations and assessing contingencies.• Support for new-product development, ensuring achieving profitability drivers through pricing strategies, tax structure and costs.• Support for sales-channel strategy and BU product line development in order to ensure profitability and maximize financial resource utilization.• Responsible for the BU CAPEX process, conducting analyses and making recommendations for identifying the best alternatives from the point of view of economic-financial return vs. business strategy.• BU Business Plan consolidation, ensuring execution monitoring and gauging impact of change on strategic guidelines.• Financial Planning for two new Business Units focused on retail.

Financial Planning Coordinator (2001-2006)Reported to the Finance VP9 years’ working in the Finance area, with the greatest focus on Financial Planning and in the final period in Finance Management, answering for Treasury, Payment Means and Credit/Collection areas. • Spearheading short- and long-range Financial Planning processes aligned with company strategies.• Conducting monthly Budget review, interacting with all company areas to consolidate information and prepare presentations on company performance for Top Management.• Report projections and analyses on P&L, Balance and Cash Flow to Regional and Global Offices.• Acting as business partner in Marketing and Sales areas to assess investments and action feasibility.• Ad-hoc reports and analyses on business performance x external environment (economy and competition)• Participation in the project to deploy the Hyperion planning tool, replacing processing in Excel, securing productivity gains in the area.• Monitor and identify risks and opportunities, working closely with business areas in seeking solutions, synergies and contingencies.• Prepare business-review presentations for Regional and Global leaders, focusing on financial and operational performance vs. commercial proposal, competition and strategy evolution. • Support all areas in detailing financial impacts of initiatives.• As Financial Manager the role was to lead Treasury and Credit/Receivables areas, administering all Bank and other financial institution relations, manage cash-flow, negotiate contracts with Collection Agencies, credit bureaus and payment means, with a strong commercial area connection, answering for company credit policy oriented toward 1.5 million Representatives.• For 2 years, parallel to these responsibilities, work as Statutory Director of a Private Pension Fund - AvonPrev, negotiating and defining investment strategies in conjunction with the Fund Management Bank.

• Responsible for Accounting, Treasury, and supplier negotiations.• Identification and implementation of various financial process improvements with tax, operational and financial gains.• Responsible for outsourcing administrative areas.• Budget and managerial-report preparation with strong interaction with Headquarters.• Participation in implementing new business units in Brazil, supporting financial process adjustments.• Activity as Business Partner with Heads of product and Licensed Product categories, elaborating ad-hoc analyses for negotiation and performance monitoring.