Marcelo Molina, Mba Email & Phone Number

Miami, Fl, Us

Dublin, Ohio, United States

Key Responsibilities:Market intelligence—be the expert on our buyers, who are they, how they buy, and their key buying criteria.Understand the competitive landscape—be an expert on our competition and how they are positioned.As new ideas come from the Solution Management team or from within the company, you are the person who provides marketing research on whether the idea has value. Providing answers to questions like; Is the market we are addressing a viable market? Is the feature something that is being asked for by customers? How does this item stack up to the competition?Collaborate with solution management and marketing communications to develop positioning and messaging that resonates with our target buyer personas.Understand and document our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Then educate and influence our sales and marketing teams based on what you learn. Develop internal tools and collateral and teach them how and when to use it.Work with sales, marketing, and solution development teams to establish the definition of success, including revenue goals, timelines, and budgets to support the retention of existing customers and the acquisition of new customers.Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.Plan the launches of net-new solutions and releases of existing products and manage the cross-functional implementation of the plan.

Chicago, Illinois, United States

Lead strategy across Paid Search, Shoppable Media (PLA), YouTube, Programmatic (Display, Video, Retargeting), inclusive of media mix, audience targeting, budget allocation, creative and channel reporting/KPIs.Collaborate across departments (eCommerce) to develop integrated digital marketing strategies for current and future efforts involving in-depth analysis of past sales and market trends.Optimize media mix to drive maximum growth of new customers and bring back existing customers with maximum efficiency.Analyze performance and attribution data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions.Monthly Paid Media Report to appropriate leaders.Managing/communicating media spend updates to Analytics team for inclusion in overall eCommerce sales/media spend reportingManage relationships with agency partners:ensure projects in-flight are on schedulestrategize new initiatives/projectsregular meetings with agenciescontinuous dialogue and review of performance and opportunitiesManage creatives/copy work streams with appropriate partners: internal designers, internal BUs (eCommerce/Reloadable), agencies, banks, networks. Review deliverables and provide feedback to other team members.Ensure pacing to budget for both spend and sales on a daily, weekly, monthly basis:Update FS Marketing Monthly Paid Media spendManage purchase order submissions for new media authorizationsManage invoices and ensure payment

Miami, Florida, United States

Responsible for supporting the development of marketing plans with comprehensive go-to-market (GTM) strategies and tactics for the assigned segment's product portfolios. Develop strategy for specific markets, verticals and products. Plans include fully integrated executions in digital, advertising, content, events and earned media. Manage the development of creative assets including sales collateral, digital initiatives and other creative elements. Lead the development of product and vertical marketing plans. Along with the events team, develop trade show strategies and support the development of all marketing components. Manage relationships with local field sales and support development of localized marketing efforts coordinated through a field network of sales assistants. Develop deep insights into key market trends, segmentation and targeting as well as uncover methods to increase lead generation and revenue opportunities with existing customers.

Miami/Fort Lauderdale Area

I served as the principal liaison between top clients and internal team delivering large scale and ROI-based marketing programs, while overseeing a $20M budget. Collaborated with internal media and marketing departments to manage, analyze and present media and sales data; regular ROI reporting; call center and media buying effectiveness; and oversaw development and execution of creative collateral, branding, and media strategies. Supervised a team in the development and implementation of national, regional, and local traditional media campaigns and strategic oversight of partner agency on all national media planning and buying functions. Developed, presented, implemented and optimized media plans, strategies, and tactics to client senior and field management, regional and local franchisees, or outlets. I also assisted in developing various client research requests and new business presentations.

Miami, Florida

As a Sr. Marketing & Communications Specialist, I built and maintained partnerships with brand teams and agency partners as the day-to-day liaison. I have directed all marketing and communications efforts, including comprehensive marketing campaigns, media relations/brand journalism, internal communications, collateral production (internal and external), case studies, webinars, and brand activation for events and implementation. Responsible for the creation, development, and implementation of proactive and integrated communications plans that support the industrial marketing and commercial operations goals. Provide strategy and implementation support for guerrilla marketing efforts for the organization into the market and extend brand recognition across South Florida. Leverage brand promotions through local media to buy with street teams and vendors.

Miami/Fort Lauderdale Area

Managed the day-to-day content and creative development for advertisements (print, radio, T.V., video, outdoor, online), direct mail, newsletters, and collateral material for designated Jackson Health System programs service lines. Developed and implemented advertising and marketing media plans to achieve the organization's short- and long-term goals. Effectively manage advertising and P.R. agency, vendor relationships, and marketing operating budget. I have coordinated with the Marketing Director, Advertising, and New Media team with system-wide branding and other marketing initiatives as needed. Develop and activate local media promotions/events that leverage the brand and maximize activity in the respective market.

Miami/Fort Lauderdale Area

I have successfully acquired new accounts through direct and strategic marketing and sales campaigns. I have redesigned advertising and direct marketing campaign schedules and channels that resulted in increased cost-effectiveness and marketing message repetition. I managed both inbound and outbound marketing and sales campaigns to generate new business and to support partner and sales teams, managed and organized RDP's participation in industry conferences and peer to peer workshops, as well as regional events, exhibits, and trade shows. Work with agencies to build traffic & sales via the website (PPC agency, e-mail marketing provider, e-commerce provider, etc.).Generated a 200% uplift in organic traffic to the website in 6 months, coached, and trained 5 sales team members, which resulted in a 35% increase in revenue. I have created new digital campaigns that increased online engagement by a factor of 10 while reducing costs by 20%.

Miami, Fl

As a Jr. Marketing Manager, I have managed multiple marketing programs simultaneously, from concept through execution, ensuring all elements are being created, produced, and delivered on time for the U.S. and Latin America. Supervised the daily operations of the call center and directly responsible for 5 staff members and assisted in the development of business proposals and RFP’s submission. Planned and negotiated media buys, including T.V., radio, print, and digital, and developed an action plan program to work with 100+ travel agencies in the United States. I have presented on current promotions to the public at events, tradeshows, and industrial meetings in North America, Central America, South America, Africa, and Europe. I have assumed a lead role in pitch team meetings, which helped close major accounts ($500K to $1M+ initial contracts) and worked with over 20 franchisees on developing specific marketing plans to attract new customers and help them achieve their goals.

Miami, Fl

• Led the development of a new product, which is now being sold in over 15 countries.• Assisted the marketing team branding and marketing all products.• Supervised the entire product line life cycle from strategic planning to tactical activities.• Assisted the business development team by conducting market research supported by ongoing visits to customers and non-customers.• Assisted in the development of an affiliate program.• Assisted in the development and implementation of insurance policies for new products.• Acted as the focal point for external inquiries from customers, field sales and Manufacturer’sRepresentatives for all product-related issues.• Worked collaboratively with the management team to set up new operations around theworld. Duties included: employees training, set up contract with airport authorities, run and manage each operation.• Worked across all aspects of marketing from branding and positioning to targeted outreach and strategy, events and communication.

Masters Of Business Administration, Corporate Level, 3.8

Activities and Societies: FIU Chapter - Leaders of Tomorrow

Bachelor, Marketing

Activities and Societies: Leaders of Tomorrow